Game development begins with destroying Girls' Frontline.

Page 254

The phone had already opened a webpage, which displayed a report from People's Daily Online.

The title is...

[Service Mindset and Overseas Expansion in the Gaming Industry]

The article as a whole is very much in line with the style of People's Daily Online.

First, it describes the importance the country attaches to the overseas expansion of games.

Then they provided various data for 2017.

Then, data on successful overseas games such as Spark, NetEase, and miHoYo were listed.

In conclusion, game companies are essentially service industries; only by providing excellent service can they go global and achieve success.

There's nothing wrong with this evaluation itself.

However, these two sentences were added in the latter half of the evaluation.

The recent incident involving Tencent Games abusing its administrator privileges to handle public opinion warrants serious consideration.

Marketing and review management have always been core aspects of many businesses' operations.

We have always encouraged companies to make good products, build brand reputation through word of mouth, gain more profits, and achieve a situation where good products drive out bad ones.

However, some companies, in pursuit of marketing goals, neglect their own development and instead try to take shortcuts by controlling users' voices. This needs to be corrected.

Regardless of the product, every user should have a voice; this should be a fundamental consumer right.

The disregard for these basic rights by some companies precisely illustrates the shortcomings of the current gaming industry.

For a semi-official media outlet, even though it only mentioned clicking on a penguin.

But for Tencent, this is already a very serious public relations crisis.

Because this is equivalent to a warning in some way.

If this is not handled properly, the next step may be a meeting with the relevant authorities.

Although given Tencent's size, a meeting with them probably won't result in any real reprimands.

However, such meetings can lead to a series of problems, which either require spending money or using personal connections.

It will also affect the stock market.

Given the size of a penguin, the losses from stock price fluctuations...

more important.

Ma Huateng felt that this was a slap in the face.

How could he be the last to find out about something so big?

They were even blocked at the door by the media.

Does this indicate that Tencent has lost its ability to manage risks?

"Let me first explain the cause and effect of this matter."

Ma Huateng remained expressionless.

Things have come to this point.

He had lost interest in maintaining his composure regarding his facial expressions.

The fact that he didn't resort to insults already demonstrates his high level of self-restraint.

"This is how it happened..."

The secretary's report was incomplete, but it generally explained the cause of the whole incident.

Chapter 310 We'll die together!

The issue with the beta test documentation for the new game has led to a large number of complaints from players.

Yao Xiaodong issued a notice, and the community subsequently strengthened its control measures.

Then, for some reason, the administrators of the Weibo super topic and the players started arguing, and the administrators kept deleting the players' comments.

Finally, Lin Li from Xinghuo spoke up, but his comment was also deleted.

This led to Lin Li posting on Weibo later.

"Nonsense!"

"Who does community management like this?"

After hearing this, Ma Huateng's anger intensified.

to be frank.

He didn't think there was anything wrong with players criticizing the penguin; it was a normal thing.

Which game company hasn't been criticized by users?

Does DNF get a lot of criticism?

Does Honor of Kings get less criticism?

Does Penguin Chat get less criticism?

Criticism is one thing, but fun is another.

The most important balancing point is the manufacturer's attitude. After being criticized, how to handle the situation, how to conduct public relations, and how to resolve public opinion are the key points.

"What's going on? If Yao Xiaodong managed the company like this, it would have collapsed long ago!"

Although Ma Huateng, who rose through the ranks, holds a high position, this does not mean that he is completely ignorant of basic matters.

Tencent has its own set of strategies for public opinion management.

But now.

Yao Xiaodong did not follow the plan.

This ultimately led to the problem escalating step by step.

But now is not the time to dwell on this.

The matter must be resolved immediately.

While listening to the whole story, Ma Huateng noticed a key point.

"Who is the administrator of this Weibo super topic? Is it one of ours?"

The secretary clearly hadn't thought about this issue.

So he immediately called the head of the public relations department, but the public relations department didn't know the answer either, so he immediately contacted Yao Xiaodong by phone.

Yao Xiaodong was also unaware of this matter, so he immediately asked Yu Zhong.

Yu Zhong was also unsure, so he immediately asked Tong Xian.

Tong Xian was also unaware of this; he didn't even know that the company had a Weibo account.

Finally, it was the operations intern who told him that it seemed to be the copywriting team managing the Weibo super topic.

When the answer to this question reached Ma Huateng.

Ma Huateng has been sitting on the sofa for almost 40 minutes.

As time went by, Ma Huateng's expression became increasingly serious.

He now has only one thought in his mind: Yao Xiaodong is someone who cannot be kept alive.

Fortunately.

Ultimately, the result was not bad.

"Mr. Ma, it's confirmed. This super topic administrator is not from our company."

This information is being sent back.

This made Ma Huateng's face relax a little.

After roughly clarifying the thought process...

Ma Huateng quickly contacted the public relations department and then responded to the matter on Weibo and other major platforms.

That's a very good reply.

on the one hand.

First, apologize, a sincere apology.

Then, the explanation begins.

This indicates that there was some misunderstanding.

Simply put, Tencent's official control over the management of Super Topic has been removed; it was previously managed by other players.

Now that I've noticed this...

Tencent has contacted Weibo and revoked the management authority over the Super Topic, removing the privileges of all current Super Topic administrators.

And a new super topic management team was formed.

Tencent strongly condemns the actions of the previous super topic administrators.

At the same time, the right to pursue legal action is reserved.

If Penguin's legal department determines that this person's personal conduct has damaged Penguin's corporate image.

The aforementioned court will be considered.

Finally, Ma Huateng also stated that Penguin Games has always adhered to the principle of putting players first and creating happiness with heart.

We apologize for what players experienced in this incident and will provide compensation in the game in the future. We hope everyone can understand.

Finally, Ma Huateng also mentioned Xinghuo Games, saying that they still have a lot to learn from Xinghuo Games in the ACG (Anime, Comics, and Games) market.

He himself will also consult with Lin Li when he has the opportunity, and he also thanks the players for their supervision.

Following this reply.

Yao Xiaodong also issued an apology letter on behalf of the Girls' Frontline 2 project team.

Meanwhile, Yu Zhong was also forced by Yao Xiaodong to reluctantly release an apology video, stating that he had received all the feedback from the players.

Change it! Definitely change it!

This series of public relations moves was essentially a lightning-fast separation.

The players' initial anger has subsided somewhat.

at the same time.

After all, it was People's Daily that made the statement.

Weibo, as a platform, has also begun to take action to regulate the public opinion environment.

Accounts that made malicious mocking or belittling remarks were all banned.

This announcement certainly made countless players very happy, but it also deprived many people who were late to the party of their firsthand juicy gossip.

However, this difficulty is not a problem for the general public.

The very next day after the account was banned, a player posted screenshots of the banned account and its most memorable quotes in a forum compilation thread.

The title of this post is also quite interesting.

[A commemorative post commemorating someone who really thinks they're something special.]

The players discussed it happily.

Most players' anger has subsided considerably.

~~~

Devil

A rental house

Kuai Daxi sat in front of the computer, staring at the "Account has an abnormal status" message on the screen.

He stood there stunned for a long time.