Game development begins with destroying Girls' Frontline.

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What exactly is this Broadcasting Reform Group?

Lin Li followed the atmosphere and laughed too.

However, while he was smiling on the surface, he was also pondering the title in his heart.

Compared to others.

Lin Li was able to determine a person's origins by using some future information.

past life.

2018 October.

There have been significant changes in the national ministries and commissions.

In this round of changes, the State Administration of Press, Publication, Radio, Film and Television was transformed into the State Administration of Radio and Television.

The approval process for game licenses has also been separated from this department.

It was handed over to the Propaganda Department of China, and the agency responsible for managing copyrights under the Propaganda Department of China is the State Press and Publication Administration.

The root cause of the first game license freeze in 2018 was the change in the approval department.

However, the change in the approval department is not the root cause.

After all, this is for a department that starts with the name of a country.

Even if we establish an approval system from scratch, it wouldn't take more than 300 days.

therefore.

Many people analyzed the situation afterward and concluded that the delay in issuing game licenses was mainly due to some problems that Huaxia Publishing House discovered when it took over the license issuance work.

New institutions sought to address this issue, leading to the "license winter."

Then.

What is the problem?

The answer may be unexpected.

The problem is that too many version numbers have been issued in the past.

Throughout 17, the year before the Publicity Department took over the approval of publishing licenses, the State Administration of Radio and Television approved a total of 9368 publishing licenses.

This is an exaggerated number.

Behind this number lies a distorted domestic gaming ecosystem.

Theoretically, 9368 licenses correspond to more than 9000 games.

Of these numerous games, 38% are card and board games, and 16% are puzzle and casual games. If we add up games like match-3, fishing, and parkour, which are considered "general casual" games, the proportion of casual products would further increase to 31%.

Card and board games and casual games in a broad sense account for 69% of the approved mobile games.

Besides these, there are also a large number of reskinned games and various disguised gambling games.

There are countless publishers who repeatedly skirt the edge of the law by creating projects that push the boundaries.

Various vulgar advertisements are emerging one after another.

What is it that I'm going to have sex with? I can't let my wife see it. Tonight, it's in your bed.

Many game companies don't focus on refining their products; instead, they invest heavily in marketing and promotion.

There are many products in the industry that cost millions in R&D but hundreds of millions in marketing and distribution.

Also.

Piracy also permeates the market. As soon as a game becomes popular, all the big, medium and small companies rush to copy it.

After PUBG became popular, a search for "PUBG" would yield hundreds of copied games.

Some even have the same name, but when you open them, they are completely different games.

The State Administration of Radio and Television established the publishing license system with the intention of regulating the industry, but judging from the number of licenses issued in 17, this regulation has not played its due role.

The State Administration of Radio, Film and Television was aware of these issues, but it had been dealing with these kinds of strange and unsavory characters since the days of PC games, so it was nothing new to it.

However, the Propaganda Department of China is a functional agency responsible for propaganda.

Looking at this group of monsters and demons, the perception was completely different.

Looking at the two previous periods of stagnation in the issuance of game licenses, and the complete cancellation of licenses for card and board games in 18, it's not hard to draw the conclusion.

in the past.

Faced with the explosive growth of mobile users, the mobile platform has experienced even more unbridled growth.

The Chinese propaganda department chose a method that was almost self-destructive to solve this problem.

This method involves suspending the issuance of game licenses.

According to some inside information.

When formulating the policy, the internal requirement of the Huaxia Propaganda Department was to eliminate 90% of game companies.

In fact.

If we only look at the results.

And they did.

By controlling the game licenses, a large number of shoddy products will naturally die out, but at the same time, many innocent and promising small factories will indeed be wiped out in this disaster.

Lin Li was very clear about the future of the publishing license winter.

Then look at Xiong Rui.

One of the people from the State Administration of Radio, Film and Television was very familiar with Qiao Zhen from the Publicity Department, but seemed quite unfamiliar with Director Wang from the State Administration of Radio, Film and Television, in addition to being from such a strange organization as the Reform Group.

If nothing unexpected happens.

This must be because the Publicity Department knew it would be taking over some of the work of the State Administration of Radio and Television, so it sent a team to contact them.

To avoid being caught off guard after the ministerial reforms in March.

If this inference holds true, then if we want to avoid the licensing winter, or rather, if we want to make some changes during this winter, then...

Then Xiong Rui is the most crucial person, without exception.

Based on this reasoning...

The reason why Xiong Rui came to this place has also come to light.

This person probably already knows something about game licenses and the domestic game industry.

Now I want to observe and make contact with the leading companies in the domestic game industry.

This actually aligns with the official logic.

After all, even if the publicity department has the idea of ​​controlling the number of publications, from the idea to the implementation, the formulation of every planning policy will definitely involve extensive research, and the research must involve on-site observation and verification.

Isn't this dinner party a perfect opportunity to investigate?

This way.

It was only natural that Qiao Zhen, the head of the publicity department, would lead the gaming industry's dinner.

"What were you all talking about just now? I could hear your laughter from far away."

Like Qiao Zhen, the newcomer Xiong Rui also had a friendly expression.

As the group that livens up the atmosphere of the entire dinner.

Ding Lei responded quickly, smiling as he spoke.

"We were talking about President Lin's global carnival. I told him to expand the scale of the carnival so that NetEase could also benefit from it. I offered to sponsor him, but he was unwilling."

Lin Li followed him back.

"I didn't say I was unwilling. My suggestion is that when the time is right, we can organize another China Games Global Carnival together..."

"Isn't the China Games Global Carnival clashing with CJOY?"

Ding Lei retorted without thinking.

Then, Xiong Rui actually continued the conversation.

"It's different. CJOY is for the domestic market, it's about bringing in global game companies to reach Chinese players. Mr. Lin's suggestion sounds like it's for the international market, it's about attracting global players to look at the domestic market. It's different, it's different."

Upon hearing this, everyone's faces showed some surprise.

Surprisingly, this broadcasting leader surnamed Xiong is quite knowledgeable about the gaming industry.

Ma Huateng immediately agreed, saying, "Team Leader Xiong is right. We Chinese games do need to make our voices heard. This Chinese Games Carnival should count as a part for Tencent."

Lin Li remained silent. "You bastard, you old man, we've been talking for so long and you haven't said a word. Now that a seemingly knowledgeable leader has arrived, you finally give your opinion..."

Following Ma Huateng's words, the remaining manufacturers also expressed their opinions.

Anyone who didn't know better would think that Lin Li's boast, which he had just casually made, was about to come true.

Qiao Zhen chuckled as well: "We really need to look overseas. We can't let foreign movies and games always influence our people. We can influence them too."

"The cultural high ground of globalization has changed; it's no longer just newspapers and news. The entertainment industry must also shoulder the responsibilities of the new era."

After those two sentences were spoken, everyone felt a chill in their hearts, but those words were too grand and difficult to respond to.

Fortunately.

Ding Lei is very familiar with this thing.

"That's absolutely right. In the gaming industry, going global is all about seizing the high ground. Please rest assured, leader, we will resolutely complete the mission."

Then he raised his glass and drank it all in one gulp, and the rest of the people quickly followed suit.

Lin Li finished the wine in his glass.

Different leadership departments have different approaches.

In the past, the State Administration of Radio and Television started regulating games back in the era of PC games. The general idea was to avoid trouble and let everyone develop in peace.

Now that the publicity department has obtained the authority to review and approve game licenses.

The approach changed.

There is a higher demand for the direction of the gaming industry.

These demands, in turn, are what major manufacturers have been talking about for the past 18 years: game quality improvement, game export, and global service.

Standing on a higher mountain peak, many of the mysteries of past lives are no longer mysteries.

In his previous life, Lin Li had expressed his bewilderment at the fact that the propaganda department went to the Gamescom to support Black Myth.

Think about it now.

What's so hard to understand?

After so many years of pursuing a high-quality strategy, the propaganda department has finally achieved results, so of course they have to send someone to take a look.

Also.

The reason why Genshin Impact receives so many official resources has also become clear.

Everything has a source.

In the era of broadcasting, both Black Myth and Genshin Impact would likely have received significantly less official promotion.

Games like Black Myth might not even get a license, or even if they do, they might be censored.

But in the era of the Press and Publication Administration, also known as the Propaganda Department.

How could a game like Black Myth, with its global influence, possibly be subject to licensing restrictions?

I bet the government would love to have a few more games like this.

In Genshin Impact, the fact that Goddess Slash was able to appear on CCTV is hard to deny, given the promotional efforts of the propaganda department.

If it weren't for the ministry taking the lead.

Would CCTV's leadership dare to include game elements in their content?

In my mind, many lines converged into a gradually clearer clue.

I'm thinking about random things.

Lin Li suddenly heard his own name in his ear.