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In its previous life, Tencent launched WeGame X, the international version of WeGame, in Hong Kong in August, after a period of economic downturn. The company planned to use this platform to provide an overseas market platform for Chinese developers who were unable to obtain copyrights.
But in this world line.
Firstly, the authorities intentionally guided the process, and secondly, Ma Huateng confirmed a lot of information in advance.
By early March of this year, more news about the ministry reforms was emerging.
Tencent has confirmed that the gaming market will be in a prolonged period following the suspension of game license issuance.
They also recognized its enormous potential.
“We have communicated with the higher-ups, and they have given us permission to operate on the same platform. This means that overseas players can directly log in to WEGAME to access our game.”
"This is a huge piece of good news."
"For the PC version, we can use League of Legends assistants for promotion, which should be able to drive traffic."
According to sources, Xinghuo is also preparing to launch a similar platform overseas.
"In the PC gaming sector, we are confident. Although our competitors also have one or two PC games, overall, our influence overseas is greater."
"However, it should also be noted that the PC gaming platform is a highly competitive red ocean, and STEAM has already established a mainstream ecosystem."
"At the same time, the PC market for mobile games, especially the PC market for anime-style mobile games, is a blue ocean market. Currently, Spark's pre-launch promotion is also focused on this part. We have noticed that the phenomenon of mobile games being adapted for PC has become the norm during this period."
"Many domestic manufacturers, including miHoYo, have released PC versions of their mobile games..."
"We lack leading products to compete in this area."
When WEGAME project manager Wang Guang gave his report, he was in high spirits. He had gained a lot of confidence from his previous one-on-one communication with Ma Huateng.
The coming year.
The entire Penguin Games, and even Penguin headquarters, will cooperate with him to complete the internationalization of WEGAME.
what is this?
This is like getting a royal decree!
But while receiving the imperial sword, Wang Guang also had some worries.
Penguins may be very popular in the country, but they have absolutely no influence abroad.
Moreover, currently, among domestic PC games, only a handful of indie games have gained some recognition in the international market.
Even for Tencent itself, only League of Legends has a significant global influence.
However, it's wishful thinking to think that League of Legends alone can erode Steam's market share.
In other words.
Although Ma Huateng provides a lot of resources, it is difficult to achieve results quickly.
The leader was willing to provide so many resources.
I just hope you can achieve results quickly.
This is a paradox, and Wang Guang is well aware of it.
But Wang Guang must break the paradox and produce results quickly in order to keep his current position.
Otherwise, everything he is doing now is planting trees for future generations.
Therefore, Wang Guang also analyzed the entire opportunity.
As a platform that brings domestic games to the international market, a prerequisite for success is a fertile ground in China. And from the perspective of that ground...
It is divided into two sections: PC games and mobile games.
First, there are PC games.
At this point in time, the domestic PC game market can be said to be completely dead.
Standalone mode won't work.
Online games?
That's not that it's impossible, it's that basically no one is making pure PC online games anymore.
This can be seen from the slogan NetEase is currently promoting for "Justice Online"—"NetEase's last PC game."
The PC online game market in 18 was no longer a sunset, but a dead night.
If WEGAME wants to go international, it will definitely need content produced by domestic manufacturers.
Obviously, compared to the lifeless PC game.
The domestic mobile game market can be described as quite active.
More importantly, Chinese mobile games have a significant influence overseas.
The combined overseas user base of anime-style games, led by companies like Spark and miHoYo, is said to exceed ten million.
In addition, games like Clash of Kings and Lilith's Sword and Home also have a large number of overseas users.
If we can make use of this part of our strength.
This is further combined with the trend of PC and mobile games gradually merging.
Utilizing dual-platform operations is the way to achieve results quickly.
Tencent doesn't need to develop its own games; it can simply find companies that lack the capacity to go global and don't have the necessary licenses for domestic distribution.
future.
There must be countless manufacturers like this.
Such manufacturers also have little bargaining power.
In the end, the penguins will have no choice but to do whatever they want with them.
If it makes money, it can even be acquired directly.
but..
There's a big problem with this road.
That means Penguin has absolutely no experience or expertise in this market.
Um...
It's not that there's no foundation at all; Honor of Kings is actually getting better and better now. The problem is that its promotion overseas has not been very smooth.
Moreover, it's a mobile game...PC...dual-platform game...
We can't exactly make a PC version of Honor of Kings...
So, after looking around, Wang Guang still focused his attention on Yao Xiaodong.
"Taking all factors into consideration, we hope that the ACG (Anime, Comics, and Games) division can cooperate with us to conduct an overseas promotion and launch campaign, and try to create a differentiated marketing strategy."
"The current overseas ACG (Anime, Comics, and Games) market has become a breakthrough point thanks to the efforts of our competitors."
"We can turn this into our own advantage."
"As long as we can produce a game as a model, we can gain an absolute advantage in the subsequent harvesting of domestic developers without game licenses."
"That concludes my remarks, Mr. Ma."
Ma Huateng gave considerable affirmation to Wang Guang's remarks.
It has data, content, ideas, and a clear approach.
They deserve applause.
In addition, Ma Huateng also agreed with Wang Guang's ideas.
Given the current suspension of game license issuance, the government is forcing developers to expand overseas.
However, the domestic market environment is extremely chaotic, and to put it bluntly, 90% of the companies are rubbish.
Using these developers' creations to promote their work in overseas markets...
Penguins may have a lot of money, but they're not stupid.
Conversely, the current ACG (Anime, Comics, and Games) market actually has some good companies, such as Kuro and Warriors, which are currently in talks with the game acquisition department.
In addition, there are some promising companies emerging in the domestic independent market.
however.
These seedlings may not necessarily choose penguins.
This year, after communicating with many ACG (Anime, Comics, and Games) development companies, Tencent was unable to reach any of them due to their lack of expertise in ACG operations.
therefore.
What the penguin needs to do right now is actually to spend a fortune to acquire valuable resources.
Chapter 342 Those who deceive others will ultimately deceive themselves.
Use a game to first tell everyone that Tencent has the ability to sell your game in the global market.
And then.
Then we can take this project and go knock on doors one by one. With Tencent's financial resources and reputation, we can do that.
Convincing these game developers to partner with WEGAME shouldn't be difficult.
Think of this.
Ma Huateng tapped on the table.
"Yao Xiaodong, can you produce a product?"
As soon as he said this, everyone knew that Ma Huateng had agreed to Wang Guang's plan.
In other words.
The company's current goal with WEGAME is to set an example by starting with mobile games on PC.
~~~
Yao Xiaodong looked at the expectant gaze coming from Ma Huateng.
I just feel immense pressure.
But he couldn't show this pressure.
After all, after the trip to Qiongzhou, Ma Huateng provided him with more resources, promised him a bright future, and even helped him merge several anime studios under Tencent.
Yao Xiaodong can now be described as having a strong and well-equipped force.
There are 11 projects alone.
Besides *Girls' Frontline 2*, other titles include *Dengeki Bunko: Crossing Void*, a mobile game based on the *Hunter x Hunter* IP, *Fairy Tail: Magic Adventure*, *Fox Spirit Matchmaker*, *Under One Person*, and many more.
But the problem is...
Although they have many projects in hand, they don't have many cards to play.
However, these projects are either newly initiated or still under development.
Girls' Frontline 2 was originally close to its release date, but the problem is that after the last closed beta test went wrong, the writing team was reorganized and is still making changes. In addition, there is still a lot of content in the game that has not been polished.
The new version won't be completed until at least June.
Although Yao Xiaodong is greedy, he is not Yu Zhong after all, and he will not be the kind of person who knows that there is a problem with the game but still bites the bullet and goes online.
Of course, more importantly.
Yao Xiaodong felt the responsibility for this global promotion was too heavy; what if the badminton team faltered again? Wouldn't he be...?
Besides Girls' Frontline 2.
Another game that is close to completion is "Dengeki Bunko: Crossing Void". This game was originally scheduled to be tested in May and launched in August.
There is already a relatively complete DEMO available, which can be used for internal testing and promotion.
of course.
The demo file is also quite small.
Therefore, it can only be tested internally.
"Yes, that's the current situation. We can use 'Dengeki Bunko: Crossing Void' for promotion. As a multi-IP blockbuster, this game has a strong appeal if we want to cover the anime and manga market."
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