Game development begins with destroying Girls' Frontline.

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On the one hand, many game developers, especially smaller ones, don't have such exaggerated profit requirements. On the other hand, they have a deeper understanding of games and a greater pursuit of gameplay.

Once a positive cycle is established, it can often continuously generate production capacity for a game, ultimately leading to long-term operation.

This is the approach we're taking.

Actually, it's not just Spark who's thinking about this.

In the past, developers with even a little bit of strength chose to operate their own businesses because the world had long suffered from the reliance on agents.

but.

Operating a game is a professional job, and many small studios simply don't have the capability.

Therefore, even in 24, many manufacturers still ended up in the fire pit of becoming distributors.

Are all the anime-style games that went out of business in 23 and 24 really trash? Were they all really so unprofitable that they had to shut down?

Actually not necessarily.

For agents, their manpower is limited, so earning less means losing money.

In fact, many games still have a large number of fans when they shut down.

Many games might have a chance to win the revival round if the developers could directly face the players.

However, no one has stepped forward to do this.

Moreover, this is a genuinely touching matter concerning cakes. As the saying goes, cutting off someone's livelihood is like killing their parents.

Do this.

It's almost as if they've made enemies with the current mainstream game companies.

The pressure from all sides is immense.

After Lin Li finished explaining his ideas, the developers present...

While cheering, people were also wondering if Xinghuo could handle the situation.

And, to think about the logic of the Spark platform.

~~~

“Since the press conference, I have repeatedly mentioned the next generation and the brand-new operating model, which is the biggest difference of the Spark Games platform.”

"Next, we invite Yuan Lei from Tianfu Xishanju to explain some details. He is also the first vendor on the entire Xinghuo platform to use a systematic packaged operation solution. We believe that after listening to his sharing, everyone will be able to understand the whole system more intuitively."

Following the press conference agenda, Lin Li applauded to welcome Yuan Lei to the stage.

Today's press conference was exactly the same as their sales pitch.

First, they boast about how good their own product is.

Then immediately give them a trial experience...

offstage.

Zheng Dong from Tianfu Xishanju is the same guy who left Xinghuo and joined Tianfu Xishanju after family reasons.

Seeing their leader step onto the Spark stage amidst applause.

They were incredibly excited at this point.

He can fool the boss...

No, he was the one who facilitated the collaboration between Xishanju and Xinghuo. Although he was just a matchmaker, the sense of accomplishment he gained was no less than that of creating a masterpiece himself.

Since Yuan Lei took office.

The media's excitement began to wane, and most people took two photos.

I've already started thinking about how to write the news.

On the contrary, many manufacturers perked up after seeing Yuan Lei take the stage.

Seasun Entertainment is undoubtedly a veteran in the industry.

Yuan Lei's sharing was quite convincing.

Xinghuo aims to integrate online games and become a bundled integrator.

This will undoubtedly reduce the game's development costs.

In addition, it also gives many small companies an opportunity to develop service-based games.

It doesn't even have to be an online game; Spark's model has also provided opportunities for many companies that plan to make online single-player games.

Furthermore, Spark's developer alliance even licenses the Spark engine to external entities.

In the future, using the Spark Engine, the Spark platform, and Spark servers—this entire process seems to be able to further reduce the development and promotion costs of game-related services.

what does this mean?

Does this mean that everyone can focus more on the game itself?

If this project really succeeds.

Will it impact the existing STEAM platform?

Perhaps, because ultimately, STEAM is still a traditional service platform that only provides basic functions.

Spark is an integrated service provider.

Chapter 394 Pricing Strategy

The only problem.

After Spark proposed this concept, can it withstand the counterattack from traditional manufacturers? Is it possible for other manufacturers, such as Tencent, to learn from Spark's approach?

It is not impossible.

However, Spark is no small fry in this arena. President Lin has powerful backers and is not afraid of underhanded tactics from others. Spark's first-party games are absolutely competitive.

Maybe Penguin's League of Legends is worth a try.

However, these days, penguins are just living off their past achievements and haven't been offering anything new for a long time.

It seems.

Penguins have become the challengers?

Full-stack integration, global operation, independent distribution, developer alliance, large-scale motion capture base, Spark platform voice actor program...

There are too many elements to cover in the press conference so far!

Many people in the audience felt a little dizzy.

Meanwhile, Yuan Lei on stage began to share his experience.

"At Xinghuo, this is the first time I've felt that launching a product can be so easy."

“The Spark platform has developed a complete set of templates. We tested it with the Girl Cafe Gun product. From deciding to log in to the Spark platform to successful verification, it only took one day.”

"This is certainly related to the fact that this product is a mature product, but more importantly, it is due to the clear standards and clear processes."

"Furthermore, I think this model has another major advantage, which is that it gives us manufacturers a possibility."

"Just like the Girl Cafe Gun, given the product's performance in China, we certainly won't pursue global operations. On one hand, we don't have the capability for global distribution, and on the other hand, global distribution means increased costs."

"But the Spark platform gave us the possibility of global distribution. In addition, without the large revenue sharing from agents, our cost expectations have become relatively low."

"Thus, what was originally impossible has now become a reality."

"In addition, most of the revenue generated on the Spark platform will return to us, allowing us to invest more resources in game development."

He concluded by saying, "I believe that in the future, the number of players on the Spark platform will increase rapidly, both domestically and internationally. I believe that in the near future, the Spark platform will definitely bring about a different kind of change to the world!"

Yuan Lei walked off the stage amidst enthusiastic applause.

Lin Li smiled and nodded, then walked to the center and took on the role of host at the edge: "Xishanju is one of the first partners of the Xinghuo platform, but our platform is not only for Internet users. Next, please welcome our other partner, Luo Xingguo, CEO of Zhulong!"

Luo Xingguo confidently stepped onto the stage amidst applause.

As a veteran who has been active in the domestic game industry since the era of Gong Changjun, Luo Xingguo is not young.

Around 40 years old.

He is older and his speaking style is rather dull.

She didn't even recite a script; she simply pulled out a small stack of cue cards from her pocket after going on stage.

Lin Li took small sips of water, his eyes scanning the press conference venue.

I drank about half a glass of water.

Luo Xingguo finally said something useful.

“We at Zhulong had already made contact with Xinghuo before the new year. When I met with President Lin at that time, I felt that the young man in front of me was very extraordinary.”

"I believe many of you here have had contact with Mr. Lin. He is incredibly perceptive about the gaming industry; he understands many things even better than I, a veteran of the industry."

"After the meeting, I quickly gathered my men. Zhulong should not miss the opportunity to cooperate with Xinghuo, nor should it miss a chance to change itself."

"Today's young players don't even remember Aurogon, which is a very dangerous sign, but it doesn't mean that there are no users of single-player Xianxia games in China. This market has always existed."

"We will cooperate deeply with Spark in the field of domestic single-player games. At the same time, Aurogon's current products will also be released globally when they are launched on the Spark platform."

Luo Xingguo's speech was steady and measured.

It only drew applause at the end.

Lin Li smiled and stepped forward to shake hands with the senior, as if they were friends who had only known each other for a short time but trusted each other.

"Mr. Luo, it is commendable that you have led Aurogon to persevere in the development of domestic single-player games. I also hope that after the Spark platform, the domestic single-player game industry can do even better."

After giving a brief evaluation, Lin Li...

The press conference is drawing to a close.

On the PPT.

A summary of the Spark Platform also emerged.

Lin Li turned around and looked at it, then said with a smile.

So... what exactly are the entry costs for such a next-generation platform?

With these words.

Four numbers appeared in the following PPT slides.

5%, 10%, 20%

These numbers were released.

"If you are developing a single-player game, or a project that already has full self-operation capabilities, then we will only take 5% until your revenue reaches 1000 million RMB."

A gasp of surprise, though its meaning was unclear, rang out at the press conference.

"Once it exceeds 10 million, our standardized commission rate is 1000%!!"

The gasps of surprise were even greater!

"Of course, if you don't have global distribution capabilities or operational capabilities yourself, and you need to use Spark's full-stack operational package service, then the standardized commission rate is 20% under that model."

The anchor point for the Spark platform's incentive strategy is actually EPIC, which will be launched in the second half of this year.

Although EPIC had not officially announced it at this time.

But Lin Li was well aware that EPIC's tip was 12%.

In its previous life, EPIC used this advice to frequently provoke STEAM.

The entire marketing campaign for EPIC in the early stages revolved around this low commission rate.

For a long time, EPIC's motto has been to give developers more money to make better games.

EPIC did indeed attract many developers with this feature.

pity.

EPIC does not have its own core user base.

Fortnite's popularity came and went quickly, failing to sustain the overall market, forcing Epic Games to rely on giving away games to attract players.

In the end, they did manage to secure the second position in the market.