Game development begins with destroying Girls' Frontline.

Page 343

"The country is not satisfied, the users are not satisfied, and we manufacturers are not satisfied either."

"So why not implement a real-name system? If you dare to write it, you have to dare to admit it."

"We are not afraid of making mistakes, but we want to root out the worms after someone makes a mistake."

"Perhaps similar problems will still occur after the real-name system is implemented. The vast number of players can actually help us quickly find the problems, and the manufacturers can also trace the individuals and deal with them quickly."

"Actually, if we handle it quickly, this matter isn't that serious."

"Take the Girls' Frontline incident as an example. If it were a real-name system, Tencent could have found the problem immediately and made special rectifications."

"There's no need to wait until things escalate to the point of generating public pressure before making changes, which leads to the game being shut down."

Lin Li finished speaking.

The meeting room fell even more silent.

In the ensuing silence, most of the manufacturer representatives nodded repeatedly.

Business owners aren't afraid of being punished; it's normal to be punished for making mistakes.

I'm afraid I don't know how severe the punishment will be.

If Lin Li's approach is actually adopted by the State Administration of Press and Publication, that would be better, as the pressure on the company would be shifted onto the copywriters.

The company only needs to provide a feedback channel within the game.

By paying attention to which copywriting receives the most complaints, you can get a general idea of ​​the game's copywriting situation.

Those who like to cross the line can also be caught.

Furthermore, this logic actually rewards excellent copywriting. In the past, whether your copywriting was good or bad didn't matter; everyone was just getting the same share.

but now.

If a particular passage is well-written, it may spark discussion.

Just like the scriptwriter of FGO.

Feedback is provided for both good and bad cases.

To put it another way, if you write a good piece of copy, your salary will always be higher when you change jobs next time.

For most ordinary copywriters, the pressure isn't too great. After all, as long as you write copy normally, even if it's just average, who cares?

But if you're like the fairy, not only do you write poorly, but you also like all sorts of metaphors and allusions.

That would be embarrassing.

Wang Guoqing put the lid back on the water glass and slowly said, "The first sentence seemed unrelated to what had just happened: 'The Penguin incident was due to the issue of the game license.'"

"In addition, I think Kobayashi's suggestion is worth serious consideration."

After he finished speaking, Wang Guoqing added another sentence.

"Anything else? Feel free to speak your mind today."

Lin Li stopped talking at this point.

He knew very well that the real-name registration system alone was enough for the higher-ups to discuss. If they threw out any more things, would the leaders even be able to enjoy the May Day holiday?

Lin Li stopped speaking.

However, the representatives of each manufacturer were somewhat surprised by Wang Guoqing's reaction.

Including horse-shaped vines.

"President Lin definitely has connections!! Is this a meeting to arrange a meeting?"

In fact.

Lin Li doesn't have connections in high places; it's just that his logic for doing things is different from most people's.

Xinghuo makes money from games, but not from making money through unethical means.

In addition to several trips and external publicity, an equation was drawn in the minds of the leaders: Xinghuo can export culture.

under such circumstances.

Lin Li's remarks were all about things that were for the benefit of the entire industry.

As long as you don't encounter a leader who hates trouble.

It is normal for opinions to be taken seriously.

~~~

The May 1st holiday is a time for relaxation for many people.

As usual, Spark Games also took a break.

But before taking a break.

Spark Games launched a wave of new user acquisition activities for the May Day holiday, especially for the Battlefront Girls game. Not only did they release a preview of version 1.8, but they also released a lot of benefits for new players.

Promotional efforts have also been fully launched. In addition to Bilibili, a traditional channel, we have also made some attempts on Douyin and Baidu channels.

For example, if you search for "Girls' Frontline" on Baidu now, one of the results will be an article.

[Girls' Frontline and Battlefront Girls? They are not the same game! Don't waste your time playing the wrong game!]

There are many similar promotional campaigns.

Spark also spent a lot of money, and the purpose was actually simple: to take over the traffic and players after the international version of Girls' Frontline was shut down.

After finishing these tasks.

Xinghuo as a whole entered a semi-rest state.

But during this holiday.

Some people didn't get any rest at all.

~~~

May 5th marks the end of the May Day holiday.

The State Administration of Press and Publication issued two announcements in succession.

Both announcements were drafts for soliciting opinions.

One was the announcement of the interim management measures for the review of domestic games going overseas.

The other was the release of professional standards for copywriting in the entertainment industry.

The former was not unexpected; it was something that had been planned long ago.

But the second one was quite unexpected.

What exactly is this "professional code of conduct for copywriting in the entertainment industry"?

Simply put, it's about requiring real-name registration for copywriting.

The State Administration of Press and Publication requires that all text content in domestic cultural and entertainment products, including films, novels, and games, be subject to real-name registration.

That is, the author of this text should be identified when submitting it for review.

In addition, any new content that is subsequently updated must be marked, and this marking must be made public to users.

Of course, to protect the privacy of creators, the use of pseudonyms is permitted.

To avoid unnecessary over-interpretation, the State Press and Publication Administration also emphasized this point in its statement.

This policy is for businesses, requiring text filing, and will not affect normal literary creation.

This is an article.

This won't really impact online novels, since they are already registered under real names and the authors can be traced. With the current system, nothing needs to be changed.

But for the film and television industry and the gaming industry, it's a completely different story.

While there have been screenwriters in the film and television industry before, many details in the scripts were not written by the screenwriters themselves; ghostwriters were common.

Now that this requires real-name registration, even the gunmen have to register with their real names, wouldn't that expose them?

But if it's concealed and not reported.

If something goes wrong with the script, the screenwriter will be the one to take the blame.

Overall, however, the impact of the real-name registration system on screenwriters is still within an acceptable range.

After all, screenwriters are usually credited.

In the entire cultural and entertainment sector.

If this policy is implemented, it will have the greatest impact on the domestic gaming industry.

After all, it was before this.

Many companies' copywriting teams operate on a "one-size-fits-all" basis, rarely paying attention to who wrote a particular piece of text.

Now the management regulations are in place.

The person who wrote the copy must be publicly identified.

This is equivalent to adding an extra step to the development process.

Regarding this management method.

As the proposer and also a company with relatively high copywriting skills in China, Xinghuo was naturally the first to jump out.

On the same day, an announcement was issued stating that they support marking the in-game story text, and that regardless of whether the policy is ultimately implemented, Spark Games will implement this system.

Players can view the copywriters and even rate the content.

With Xinghuo taking the lead.

Whether other manufacturers wanted to or not, they all posted articles.

Chapter 414 The Little Fairy's Breakdown of Defense

"What am I going to do? Do I really have to use my real name for copywriting?!"

"Isn't this policy a bit too targeted?"

"Don't creators have any privacy?"

Does your company have such a policy?

"Yes, I'm still trying to figure it out."

"Could you please finish writing down the names of other people?"

"That won't work, will it?"

"Can I find a backup guy in my group to be listed as my boyfriend?"

"Then why didn't you ask him to write it for you? And put your name on it?"

"That won't do, what if someone notices?"

"Then I'll have to write it myself."

"But many players have criticized what I wrote before. Now that I'm using my real name, will it be subject to internal optimization?"

Will internal optimization result in 2N?

"Ugh, it's all the fault of those idiot copywriters at Tencent. What were they thinking? They've really ruined our lives."

Su Qin looked at the text that kept refreshing in the chat group like a waterfall.

I felt ice cold all over.

My mind went blank; I didn't know what I was thinking.

She stared blankly for a while until she saw that the discussion in the group had changed from how to solve the problem to whether it was the copywriting team at Tencent that had caused this trouble.

Then, they started hurling insults, cursing, and venting their anger.

These women can be incredibly vicious when they start hurling insults.

Even though the office has air conditioning.

Su Qin was furious when she saw this. Her fingers flew across the keyboard as she typed out a bunch of sarcastic comments, but in the end, she deleted them all and didn't send them.

She knew very well that sending these things out would unleash a storm of criticism.