Game development begins with destroying Girls' Frontline.

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Chen Rui remarked with emotion.

The first shot fired by the Spark platform in May can hardly be called a resounding success.

But the resurgence of Girl Cafe Gun, coupled with the best-selling single-player games by Aurogon, made it a hit.

Don't worry about whether you get 100 free draws upon logging in, or whether it's $4 or not. Many games are on sale but nobody buys them, right?

In short, Spark relies on a game that has already been shut down in China and a single-player game.

This proves that Spark, a newly emerging platform, has already gained a certain number of players in just one month.

Especially the success of Girl Cafe Gun.

This has greatly excited many developers of anime-style games.

They were all eager to get started, just waiting for their games to launch on the platform and bear fruit.

this time.

The operations department of the Spark platform is working almost non-stop, and due to its overwhelming popularity, it has even issued a notice that approvals are being processed in a queue.

The gist is that this is to ensure the quality of the review process.

Submitting an application now may take 3 to 5 business days for online review.

However, at the same time, the Spark platform is also recruiting on a large scale.

The staffing shortage will be filled soon.

This announcement drew gasps of amazement from many media outlets, who felt that the Spark platform was truly a hit.

Many small factories that were not in a hurry or were still hesitant before heard the news, and they quickly prepared materials and submitted applications.

It's not that I'm afraid of slow processing times, but I'm worried that if there are too many applicants, the manufacturers at the back of the queue won't be able to benefit from the platform's advantages.

The domestic game license is already blocked. If we are even slower on the Spark platform, how can we accept that?

then.

After Xinghuo issued a notice requiring a waiting list for approval, the number of visitors actually increased instead of decreasing.

That's the matter.

Some players, just for fun, even made a picture of it.

The left side of the picture.

The image shows Lin Li at the carnival launch event, promoting the Spark platform's ease of registration, highlighting the one-click upload of materials and instant approval.

And the right side of the diagram.

Then came the Xinghuo Building, where manufacturers had lined up in long queues. Lin Li was standing at the building entrance explaining something to the manufacturers' representatives outside.

[Mr. Lin, you're taking a bit too long for that second.]

Although the image is a criticism of Xinghuo not living up to its advertised reputation, it also reflects the current popularity of the Xinghuo platform.

At this point, Xinghuo's reputation advantage becomes apparent.

This stark contrast, which seems somewhat ironic, prompted players to circulate this image.

Most of them are also paired, such as...

"The man who said those words could not have imagined that things would turn out this way just a few days later."

"You said it looked cool when you uploaded it in one second, but you looked really pathetic when you personally received the manufacturers." He added a "hahaha" emoji after saying that.

Overall, both the media and players have given this matter mostly positive feedback.

but.

Some people believe that the Spark platform's increased efforts are a good thing for the industry.

However, some people feel uncomfortable after watching it.

For example, Chen Zhou, who was listening to Ma Huateng talk in his office.

Chapter 420 Penguin's Strategy

"In the current situation, Spark's success in the ACG market does not actually affect us."

A penguin's tea room.

The person speaking eloquently is named Wang Gang, an analyst at Tencent Research Institute.

Before him stood Ma Huateng and Chen Zhou.

The so-called Penguin Intelligence is actually Penguin's internal market analysis department.

It just has a fancy name.

Normally, they are assigned to various projects based on their respective fields, providing decision-making information and advice to project leaders.

Occasionally, they will be transferred to other departments.

He is both a strategist and a reserve cadre for the penguin.

Wang Gang is in his early thirties and works as an analyst specializing in the gaming industry.

At this age, he basically has no room for further advancement.

He's usually very laid-back.

Now that the big boss has personally arrived, Wang Gang is showing a completely different mental state, and he is very excited.

This is his chance.

Perhaps this is a once-in-a-lifetime opportunity, so Wang Gang used all his skills to the fullest.

The strategist, nicknamed "Dog Head Strategist," devised the first step.

Let's start with the crisis.

"While we can still ignore Xinghuo in the traditional game industry, now Xinghuo platform is using the ACG market as a traffic pool to challenge the traditional agency system."

"It has to be said that this is indeed a challenge launched from another market."

"Taking the first quarter of this year as an example, we distribute about 10 to 20 games each quarter. Although the revenue of these games cannot be compared with that of top games."

"But they still provide us with more than 30% of our revenue and are also an important IP incubation pool. Without the agency system, it's like a football team without a youth training camp, which is a very dangerous thing."

"There are already signs of this. According to the agency department's estimates, the number of games that have submitted agency applications to us this quarter has decreased by 50% compared to the previous quarter."

"This is just the beginning. Once Xinghuo forms a positive cycle through this system, it may impact our most important business, namely the domestic distribution of overseas games, when game licenses are unblocked in the future."

“We have basically secured the rights to most overseas games entering the Chinese market, but given Spark’s global influence, we cannot rule out the possibility that we will lose this part of the distribution rights in the future.”

"Considering that Xinghuo also holds a stake in Douyin, and Douyin is currently forming a new community system and traffic entry point."

"Spark, we must be wary of it, Mr. Ma."

Wang Gang then explained his analysis.

Although it was intended to evoke emotions.

But people like Wang Gang, because they have no vested interests and specialize in market analysis, are different.

It actually made him think of some key points and brought up some things.

Ma Huateng nodded repeatedly after listening. He wasn't unaware of these things, but out of politeness, he continued to ask.

"So what do you think we should do?"

The boss personally sought advice!

Wang Gang felt he had reached the pinnacle of his career.

To know.

As an analyst specializing in the gaming industry, Wang Gang has never seen Ma Huateng all year round, or more accurately, since he joined the company.

Thank you, Spark! Thank you, Mr. Lin!

If it weren't for you guys, why would Mr. Ma have come to ask for advice?

While grateful for Xinghuo's help, Wang Gang was ruthless in providing solutions.

"Mr. Ma, this is actually not difficult. If Spark wants to dominate the ACG (Anime, Comics, and Games) market, let them. We just need to use the same model to take over the market for regular games."

"The battle between platforms, to put it bluntly, is still a battle for traffic."

Wang Gang's method is very simple.

What are penguins best at?

Just copy it.

Therefore, Wang Gang's solution was to stop forming any anti-Spark Alliance, and for Tencent itself to open up WEGAME with a 10% commission on revenue, while also offering a 20% commission on all agency services.

First, seize all the distribution rights from other traditional domestic manufacturers, and then, leveraging Tencent's current size, extinguish any remaining sparks of interest with overwhelming force.

It is not difficult.

It's really not difficult. After all, given Tencent's size in China, if it were to take a 10% cut of revenue, or even more, like 15% or 20%, it would be a very low percentage.

Everyone criticizes Tencent, but who wouldn't want a Tencent-style marketing campaign?

If Tencent really opens up WEGAME, it will be almost impossible for any platform in China to compete with Tencent.

Even sparks won't work.

Tencent's traffic in 18 was truly phenomenal.

This is a well-reasoned and supported argument.

The words made Chen Zhou, who was listening nearby, very excited.

Just as Chen Zhou was getting carried away, Wang Gang's tone suddenly took a sharp turn for the worse.

"pity."

Chen Zhou subconsciously asked a question in return.

"What's a pity?"

Wang Gang didn't keep anyone in suspense; he pointed to the documents on the table.

"Unfortunately, the current licensing winter prevents us from leveraging our advantages. Most domestic distributors have to consider overseas distribution when choosing a platform. Mr. Chen, we need to fill this gap."

Wang Gang's words hit the nail on the head.

In fact, this is why Ma Huateng attaches so much importance to WEGAME.

Unless there are special circumstances.

This was something he didn't need to do in the first place.

The current situation is that although Tencent has an absolute advantage in traffic in China, it can directly crush Spark using Spark's model.

Unfortunately, this advantage was eliminated due to the licensing winter.

Even if you get promoted by Tencent without a game license, what good is it?

In this situation, for a game to be launched, it must first go global.

First, go overseas, make some money, and then wait for the game license.

This has become an industry consensus.

In this unique market environment, WEGAME's previous weaknesses in globalization have been magnified and urgently need to be addressed.

The reason Ma Huateng called Chen Zhou over separately was because Ma Huateng was worried that in this special market environment, with the internal power of Tencent blocked, Lin Li might really seize the opportunity and cause a wildfire.

Think of this.

Ma Huateng patted Chen Zhou on the shoulder.

"Chen Zhou, WEGAME's globalization is imminent."

"Don't worry, Mr. Ma! I can do it!"

~~~

A few days later, Chen Zhou successfully took control of WEGAME.

Wang Gang also took office at the same time as him.