Game development begins with destroying Girls' Frontline.

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"A monopoly is not a good thing. DOTA is not doing well now. I hope a new game can challenge it."

"I agree. After all these years, MOBA games are still dominated by League of Legends, which is a bit boring."

As these comments increased, the story began to spread rapidly.

Domestic media outlets began reporting, reprinting, and discussing the issue.

As these discussions continue, the popularity of "Dimension Battlegrounds" is also increasing.

The question remains whether "Dimension Battlegrounds" is qualified to be compared with "Honor of Kings" and "League of Legends".

The debate raged on whether Spark's "Dimensional Battlefield" was fun or innovative.

But when arguing.

In some places, people have reached a strange consensus.

For example, in "Dimension Battlefield", when each hero reaches the Master level, a very beautiful Master skin will be given away. The generosity of this free skin is too high.

To obtain this skin, you can only get it after you have reached the maximum mastery level for this hero.

This means you can both show off and look good.

That was truly impressive, so impressive that even die-hard League of Legends fans, after seeing the screenshots posted by the opposing player, could only mutter "I want that" under their breath and then turn around and curse League of Legends.

Besides.

The game features a clean interface, skins that don't add attributes, and skin prices that are capped at 39 to 99. Moreover, the official team has promised not to release gacha-style skins.

These factors, combined with Spark's already excellent reputation and the current League of Legends incident where 1 yuan equals 11 US dollars, have created a strange chemical reaction.

During this period, Zhou Shenlin has been paying attention to and updating these news reports.

The various communities on Xinghuo are also discussing it.

Zhou Shenlin knows people who play League of Legends, and when they talk about this, they can complain about it for a long time. Afterwards, these people who only play League of Legends will often add a comment.

Is Xinghuo really a company with a conscience?

As these details accumulated, Zhou Shenlin discovered something very interesting.

That is, regardless of one's stance.

Whether it's the Spark players who think "Dimension Battlegrounds" is good, or the large number of League of Legends players who think "Dimension Battlegrounds" is bad and just trying to ride the wave, it's all about the game.

Or perhaps they're just casual observers, but most have already decided that they'll definitely give "Dimensional Battlefield" a try when it's released for testing.

Let's see if this new MOBA game is as amazing as it's made out to be, and whether it has really improved upon many of the pain points of Honor of Kings and League of Legends.

Even casual gamers who don't usually pay attention to anime and manga think it's worth a try.

It doesn't cost money to try it anyway.

Even if it's a terrible game, at least we'll have something to talk about, right?

As for the art style of "Dimension Battlegrounds"?

It's not a problem at all, considering just the art style.

Whether it's League of Legends or Honor of Kings, they're both still within the comic book style circle, one American and the other Japanese.

For these players.

"Dimension Battlegrounds" is just a game with a slightly more Japanese art style.

Chapter 429 Read Less Tieba

"Is the pressure really that high?"

"Try to read fewer posts."

June 15th marks 7 days until the final closed beta test of "Dimension Battlefield" and "Crossing Void" on the same day.

Xinghuo Building.

As soon as Lin Li entered the office area of ​​"Dimensional Battlefield", he saw Hu Xi walking around the office like an NPC.

He kept muttering something to himself.

Occasionally, he pats an employee on the shoulder, but it's unclear whether he's encouraging the employee or himself.

Lin Li entered the room.

Hu Xi breathed a long sigh of relief, as if she had found her anchor, and her furrowed brows relaxed slightly.

"Mr. Lin, how can I not be under pressure?"

"Your marketing strategy is too aggressive..."

"We've gained popularity now, but I'm really afraid of things going wrong. If things really go wrong, wouldn't I be... wouldn't I be..."

It stands to reason.

It's a good thing that Spark's games have gained attention from a wider range of players, but within many Spark communities, including forums and game groups...

Gradually, another voice emerged.

The concern is whether Spark's "Dimensional Battlefield" might overreach and backfire.

Although it was the video bloggers who spoke up at first, the players weren't stupid.

Gradually, I came to understand the intentions of the Spark official team.

Under such circumstances, it's inevitable that some players will mock him, saying that if Xinghuo uses his ultimate skill at close range and then fails, he'll lose face big time.

This voice has had a certain impact.

It even gradually affected the development team of "Dimension Battlegrounds".

As discussions about "Dimension Battlefield" continue to heat up, Hu Xi hasn't slept well for several days.

Lin Li smiled and patted Hu Xi on the shoulder.

"What are you afraid of? Don't be afraid."

Lin Li's words of comfort made Hu Xi feel a little better.

This is mainly due to Linli's success over the past few years.

A word of comfort from a victorious general is worth more than a hundred words.

Just when Hu Xi was feeling a little comforted, Lin Li said something that left him speechless.

"There will definitely be people criticizing us when the server opens this time, and our reputation will definitely be the worst among all the Spark Games' server launches."

"Mr. Lin, don't scare me..."

Lin Li laughed heartily.

"Don't panic, even so, this is not your problem."

"Think about where our players come from, and you'll understand why I say this."

For any game, regardless of its genre.

When doing publicity and promotion.

The first thing is to identify your target user group.

This is a very basic thing, but few manufacturers pay attention to it.

Especially second-hand game developers.

What does it mean to anchor your user base?

it's actually really easy.

The game industry has developed to the point where it is now flourishing, with each genre having a large player base.

If you're going to go for an all-female route, then you're definitely targeting male otaku.

If you're playing a typical game, then you need to anchor your strategy over a larger area.

If you're making a football game, your target audience is naturally football fans.

If you feel that using game genre to target users still doesn't help you with marketing and promotion, then you're still unsure how to market your game.

There is an even simpler method: use competitors to anchor users.

No matter what method you use, the only thing that matters is anchoring the user.

Only then can targeted publicity and promotion be carried out.

In my past life, I did this well.

For example, my uncle's SLG game, "Three Schemes".

Its target users are actually SLG players, or more directly, players of top-tier games like Rise of Kingdoms, Three Kingdoms, and Rebellion.

After anchoring the user.

Take another look at the publicity and distribution of "Three Schemes".

Almost every one of them goes from not locking cards to high welfare benefits, to instant leveling up, fully automated siege warfare, and even to spending 1 yuan to buy your way through the entire card pool.

They are all targeting the two biggest pain points of top-tier products: excessive spending and excessive time commitment.

This is actually the most normal logic of commercial promotion.

The best way for a latecomer to a product to gain market share from its predecessors is to identify and address their pain points.

We must address the pain points.

If there are no pain points, create them and seize the opportunity.

In fact, to some extent, Mixue Ice Cream also started by addressing the pain point of overly high prices among leading milk tea brands.

The same applies to Pinduoduo. In JD.com, where Taobao and JD.com share the market, and everyone thought that e-commerce had lost its market share, Pinduoduo was still able to carve out a large share of the market.

Follow this logic.

Let's take a look at Mingchao's silly antics.

normal circumstances.

Which users does Mingchao want to target?

it's actually really easy.

The "Original End, Initial Cry" duo, which players jokingly refer to, has already fed the answers into Kuro's mouth.

The goal is to target players who have already quit Genshin Impact.

Target players who are dissatisfied with Genshin Impact.

By leveraging these two core strengths to build a strong reputation, we can attract even more users from the anime and manga fandom.

Finally, an atmosphere of "the end of Genshin Impact and the beginning of a new era" was created, where everyone was playing new games, and then players who were still playing Genshin Impact were recruited.

Based on this anchor, how should we conduct publicity and promotion?

It's very simple.

The key is to start marketing and promotion by addressing the pain points of top-performing products.

Genshin Impact actually has quite a few pain points.

Whether it's adding story skipping, reducing the number of pulls in the gacha pool, or simply canceling the rice pool, Mingchao will do whatever it takes.

Those players who are affected by Michi's pain points will become Mingchao's moat of public opinion.

Unfortunately, Mingchao was a latecomer to the market.

But nothing has changed.

Even more stingy, not a single pain point that should have been fixed was changed. Not only did they not change it, but the quality of the plot was even worse than Genshin Impact.

Ever since.

Mingchao has failed to please any player group, whether they like Genshin Impact, hate Genshin Impact, are neutral, or are simply toxic players.

Add to that plot twists and unexpected events.

Even so, the revenue in the first week still exceeded 1.1 million, and with the help of two female content creators, there is still a possibility of revival.

This actually proves that anime-style games are truly profitable...