Game development begins with destroying Girls' Frontline.

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It even surpassed "Dimension Battlegrounds".

So even though the community reaction was intense, with many people confronting Tencent and demanding an explanation for the early server launch, Chen Zhou completely ignored them.

In his view, the outcome of this round is already decided.

But today, when he happily opened the data, what he saw was a 80% drop in concurrent online players compared to the previous period, and a retention rate of less than 20% the next day.

It's important to know that within Tencent Games, there's a cutoff score for a game.

That is, the minimum next-day retention requirement for a project is 35%.

To make matters worse, Chen Zhou received competitor data from Wang Gang.

According to data from the Apple Store, the number of online players for "Dimension Battlegrounds" not only did not decrease compared to the same time yesterday, but actually increased by 11 percentage points.

The next-day retention rate is an astounding 91%!

Wang Gang was quite surprised when he was writing the data report.

He recalled that the last time the mobile game industry had such a high retention rate was with "I am MT" with a 92% retention rate on the second day.

But that data only comes from a combination of favorable timing, location, and human factors.

Under normal circumstances, developers will use more than 60% of the next-day retention rate for marketing purposes.

Considering the number of players in "Dimension Battlegrounds", a 91% day-two retention rate is truly terrifying.

This data made Chen Zhou, who was already unhappy, even more unhappy.

My retention rate is less than 20%, and yours is 91%! ???

Chen Zhou doesn't understand games.

But from childhood to adulthood, whenever it came to exams or rankings, he was always number one. Now, he's been left far behind by others!?

Why is the spark so high?

"On one hand, they used a seven-day sign-in reward system to get a public beta test chest..."

"Didn't we also set up a check-in activity?"

"Yes...but, ours was a reward for signing in..."

"continue."

"We promoted our game using red envelopes (cash gifts), but many players claimed the red envelopes and left, which may be why our retention rate is low..."

"Didn't they buy any advertising? I see they've done a lot of advertising, how come their retention rate is so high?"

At the meeting, the person giving the report looked at Chen Zhou, who seemed to have swallowed a bomb, and thought to himself that he was really in trouble, as the current situation was already so clear.

The data discrepancy in Crossing Void is a problem with the game. I report something and you keep arguing back. How can anyone report anything?

pity.

There's no way around it, the other party is the BOSS.

Therefore, it is still necessary to report.

That morning, Chen Zhou surrounded everyone in his office, analyzing for a long time why "Zero Realm Crossing" didn't win against "Dimensional Battlefield".

They did a lot of analysis, but none of them brought up the community backlash caused by the early server launch at the meeting.

But, to be honest.

This is not Chen Zhou's fault, because the people under Penguin simply did not report it. As mentioned before, Penguin is very indifferent to community opinions.

This indifference is not limited to one person, but permeates an entire system.

This applies to both top and bottom.

It's also important to note that not reacting and ignoring are two different things.

Not reacting means gathering community opinion, making adjustments as needed when problems arise, but not issuing announcements or apologies, and acting as if nothing happened.

For example, miHoYo.

While the game is still playable, this method can deal with some public relations issues at a relatively low cost.

This contradiction has not actually been resolved, and it will be brought up repeatedly like layers of armor when new public relations events occur in the future.

But this model will at least still pay attention to the community and will make changes to some issues.

On the other hand, the penguins ignored it.

Tencent doesn't pay any attention to community feedback.

Even when some games eventually shut down, community sentiment was rarely mentioned in the analysis meetings.

The people at Tencent don't believe in that at all; they only believe in traffic and revenue.

Only when they need to issue invoices or are summoned for talks will they look up like turtles to see what's happening that's affecting their earnings.

So even though the current online community for Crossing Void is rife with arguments about the red envelope issue, with everyone criticizing Tencent Games for being unethical.

However, Chen Zhou's final conclusion was surprisingly...

Our operations are fine, the game quality is just too bad! We need to switch to a different game!

can only say.

Chen Zhou's operation and the production team of "Crossing Void" are a perfect match, like a dragon and a phoenix.

Chapter 439 Spark? You think you can fight us with your head?

Chen Zhou is in a meeting discussing "Dimensional Battlefield".

at the same time.

The Honor of Kings operations team is also discussing "Dimensional Battlefield".

"Chen Zhou's 'Crossing Zero' has put all the pressure on us."

Compared to Chen Zhou's side, Mao Jiao was fiery and spicy.

The operations team for Honor of Kings is clearly much more relaxed. At today's daily operations meeting, operations manager Liu Xianzheng was drinking tea while listening to reports from his subordinates.

Yesterday, the number of views for "Honor of Kings" declined after the release of "Dimensional Battlefield".

As the operations department, they are naturally on the front line.

They were also the first to feel the pressure, but it was only some pressure.

Under normal circumstances.

They won't mention "Dimension Battlegrounds" today.

However, among the management team of the operations team, there is a new guy named Chen Zheyuan who is very interested in the "Dimensional Battlefield" project.

One night.

He actually wrote a complete analysis report.

Not only did they provide a complete analysis of the launch data for "Dimension Battlefield," but they also summarized the current discussions in the Honor of Kings community.

According to him.

Starting yesterday, discussions about "Dimensional Battlefield" have begun appearing on the Honor of Kings forum and some player forums, with Xinghuo specifically targeting it as a "completely fair in-game battle mode."

It has indeed had an impact on Honor of Kings.

Furthermore, according to his analysis, "Dimensional Battlefield" has a far greater impact on Honor of Kings than on League of Legends because Honor of Kings has a very fast pace.

The pace of "Dimension Battlefield" is also very fast and the gameplay is very enjoyable, plus the various IPs are popular among the mainstream paying audience of Honor of Kings.

In other words, the circle from junior high school to university has influence.

Putting aside other things, Asuka, Cardcaptor Sakura, One-Punch Man, Nanoha Takamachi, and Saber—these characters have an appeal and freshness that are in no way inferior to the historical figures modified by Honor of Kings.

Under these circumstances, Chen Zheyuan believed that as the operators, they needed to immediately contact the game development team in Tianfu and create a game mode similar to [Gundam Battlegrounds] as soon as possible.

Innovative hedging is used to safeguard the core business.

"Hey, that's not an exaggeration, you're making a mountain out of a molehill, buddy."

After Chen Zheyuan finished explaining his understanding, he did not receive any response from his other colleagues.

Even Liu Xian felt that Chen Zheyuan was overreacting.

The other game is a new game, after all.

Given the aggressive marketing campaign, it's understandable that it would impact "Honor of Kings" in the short term, but in the long run, it's just a shooting star.

Without a large user base and a strong social foundation, it's impossible to compete with them.

WeChat has 11 billion monthly active users, and QQ has 7 million monthly active users.

What can Spark leverage to compete with these things? Douyin, which Spark has invested in?

LOL, that's impossible.

"Xiao Chen, we understand your eagerness to get things done since you're new to the company, and this document is well-written, but we'll observe the specifics further."

"But, Brother Xian, our data has been dropping since this morning. This is really not normal. We need to prepare hedging activities."

"It's normal for this data to fluctuate. Well, since you're so insistent, then write a plan first."

After adding that sentence, Liu Xian smiled and announced the end of the meeting.

The others were also packing their things while laughing.

They passed by Chen Zheyuan.

Chen Zheyuan clearly heard something similar.

"They're desperate to prove themselves."

"How many days are you coming? It's so curly."

"That's right, thankfully Brother Xian is a sensible person."

"Threatening us? That's hilarious. Who can threaten us?"

soon.

Everyone in the office had left, leaving Chen Zheyuan stunned.

Hearing the low jeers, he wanted to stand up and retort that Nokia once held a 73% market share before smartphones, but it went out of business the following year.

Such a lack of respect for the opponent will inevitably lead to problems sooner or later!

pity.

He only said those words to himself.

Because he knew that even if he had just said it, the other party would find 100 reasons to refute him.

"That statement is absolutely true: people only believe what they believe."

Strictly speaking, Chen Zheyuan is not a newcomer to the industry.

He switched jobs from a small game company in Beijing to Tencent.

The reason he was able to join Tencent was partly due to his work ability and partly due to his educational background.

Because he had switched from a small company, he was initially very satisfied and even pleasantly surprised to be assigned to the Honor of Kings team after joining Tencent.

To know.

At this point, the monthly revenue of Honor of Kings had stabilized at around 1 billion yuan, and the annual revenue had exceeded 10 billion yuan last year.

What does this number mean?

Many leading gaming companies, even with all their games combined, might not generate a monthly revenue of 10 billion.

said with no exaggeration.

Joining the Honor of Kings project team at this point in time is like picking up free money.

Even if you do nothing and just hold on until the end of the year, the bonuses and dividends you receive will be a considerable income.

That's why so many people are desperate to get in.

This allows the Honor of Kings team to easily access top-tier talent.

But at the same time.