Game development begins with destroying Girls' Frontline.

Page 366

Zhao Liqin felt as if his heart was being hammered repeatedly.

My heart was ice-cold.

Chapter 441 OUT!!

Has Zhao Liqin ever considered that "300 Heroes" might one day encounter problems?

The answer is yes, I have thought about it.

But what he was really thinking about was the copyright issue; he never expected to be outmaneuvered.

In fact.

从12年《300英雄》诞生到14年，15年的时候，300英雄是有过一段辉煌时期的。

At that time, the annual revenue of hundreds of millions of yuan gave "300 Heroes" or Zhao Liqin an opportunity.

For Zhao Liqin at that time...

There are two paths that "300 Heroes" can take in the future.

One approach is to seek a legitimate transition as soon as possible, using "collaborations" to allow the heroes in the game to become officially licensed.

This road was actually passable at the time.

Copyright is difficult, but not as difficult as it seems.

Moreover, if you've already made a profit, and you take the initiative to approach them, they'll most likely just take the money and leave, since they can't do anything about it.

The reason why those "scumbag legends" in the past were able to scam so many celebrities was because of this trick.

Even "300 Heroes" had a case in its previous life where it was sued by Shanghai Animation Film Studio in the first half of the year, and then the two parties signed a copyright cooperation agreement in the second half of the year.

Besides this path, the second path is to continue skirting the law and earn money as much as possible, day by day.

Faced with these two paths.

Zhao Liqin's "300 Heroes" did not hesitate at all, choosing what was probably the easier path at the time.

This choice avoided significant copyright expenses at the time.

However, this also foreshadowed the game's eventual decline.

Time ticked by, and 2018 arrived. Along with the winter of game licenses came a copyright storm.

The origin of the copyright storm is actually the same as the winter of the publishing license: the ministry reform, the propaganda department took over and began to manage the State Administration of Press and Publication, and the new broom sweeps clean.

With the State Press and Publication Administration's three major initiatives.

Capital has also discovered that copyright is a good thing; it can form a moat and also be used as a weapon.

Moreover, what drives this weapon is precisely what capital is most familiar with.

money.

So, in 2018.

Major platforms are entering the era of large-scale copyright protection.

The era of large-scale copyright in China has also affected foreign countries, such as animation copyright. However, in this world, Xinghuo has taken a portion of the middleman's profits.

To be honest, Xinghuo's acquisition of this money was somewhat of an unexpected stroke of luck.

Originally, Spark had begun large-scale collaborations with animation companies at the end of 16.

If you're someone who enjoys watching anime, you might have noticed that this started with the new anime series that began in October 2016.

Spark Games frequently appears on the production committee lists of various animations.

Japan's production committee system is complex in some ways, but simple in others.

Basically, it involves companies related to the animation pooling their money to produce the animation. After the animation is released, each company receives a share of the profits and also acquires the corresponding IP rights.

For example.

Take Girls' Last Tour in October 2017 as an example. The production committee for this anime included not only WHITE FOX, which produced the anime, but also the original manga, as well as Bandai Namco, Onsen Radio, Hoshino Games, and others.

After everyone invested money to make this animation, if a radio drama is to be made in the future, only Onsen can produce it, and if a game is to be made, only Bandai Namco can.

This is the production committee model.

Starting in late 16, Spark Games quickly attracted a large number of production committees by offering high investment returns with low profit-sharing requirements.

Therefore, the requirements for Spark's profit sharing are low, but the corresponding IP rights received are high.

However, these IP rights mainly focus on character licensing, but also include agency rights in the Chinese market, meaning that there may be production committees involved with Xinghuo.

Strictly speaking, Xinghuo has the broadcasting rights for the Chinese market.

Xinghuo has rarely used this copyright, because in that era of "user-uploaded content," even if you used it, nobody cared.

It's now 18.

When various platforms, especially Bilibili, began to look towards the era of copyright, they discovered the "old acquaintance" Spark, which stood in the way of major animation production committees...

Chen Rui's feelings were very complicated.

Moreover, at this point, it was no longer feasible for Bilibili or other domestic video companies to follow Xinghuo's example and join the production committee.

Because Japan is a very awkward place, Spark not only has the inertia of the production committee, but also has signed contracts with major animation companies. These cooperative relationships, as well as Spark's willingness to pay, its background, and a series of other reasons.

This will allow Spark to continue to be a member of the production committee.

These things are very difficult for others to replicate.

Thus, the copyright era arrived in 18, and Bilibili had to pay money to acquire the Chinese broadcasting rights for many animations from Xinghuo...

In the gaming industry.

The copyright issues surrounding "300 Heroes" have once again been brought to the forefront.

It's not that anyone came to cause him trouble, but rather that the promotional channels for "300 Heroes" were cut off. Neither Bilibili nor other video websites dared to place ads for "300 Heroes" under this policy.

Previously, "300 Heroes" could find content creators (UPs) or bloggers on other video websites to buy commercial deals, but that's no longer possible.

To avoid copyright risks, the websites simply don't pass the review process.

But even so.

Zhao Liqin remained calm.

For him, "300 Heroes" has already made enough money. As long as the game can maintain its revenue and current market share, that's enough.

Therefore, in the era of copyright, "300 Heroes" did not follow the copyright path.

Instead, Zhao Liqin invested a lot of money to establish a legal department, cultivated some connections, and changed the names of some heroes.

Having done all this, Zhao Liqin consciously built a "copyright moat."

pity.

He never expected it.

How come my own game didn't die from copyright issues?

"No, you guys keep saying our game has high user engagement, high activity, and high spending, so how come it got beaten like this by a beta game?"

"It's only been a few days!?"

"A few days!! I'm asking you?"

This is Zhao Liqin's outcry at a senior management meeting.

When faced with the boss's questioning, the audience remained silent.

This question is really not difficult to answer.

The answer is also very simple.

If 300 Heroes were a conscientious game, it might survive the impact.

The problem is...

Have game development teams been pursuing profits in recent years? They've been chasing revenue.

We've basically tried every possible method.

"300 Heroes" is a typical example in the gaming industry where an inexperienced boss unexpectedly made money.

And then... that was it.

They pocket the money they make, unwilling to buy copyrights or invest in research and development.

The entire development team was a makeshift operation.

In a recent version update, the development team reduced online experience and increased player rewards in the jungle by adding or removing equipment and mechanics.

In fact, such a modification to add new gameplay is perfectly reasonable.

The problem is that the entire development team of "300 Heroes" did not conduct any testing at all, and just made a decision on a whim before launching the new version.

This directly led to an imbalance between online and jungle rewards, with everyone rushing into the jungle to farm monsters like crazy. Whoever got their equipment first could determine the course of the game.

Chapter 442 De-byte

After the problem was discovered, the official response from Jump was quite chaotic.

They quickly nerfed the jungle with a hotfix patch.

Then they discovered that the value had been cut, so they stopped the system to update the callback values.

The server underwent three major changes in just one week, essentially treating the official server like a test server.

A similar situation occurs every time a new hero is released.

These new heroes typically cost 45 yuan and are ridiculously overpowered, hence the nickname "45 Daddy".

During the peak of a new hero's popularity, teams without a 45-star hero in their lineup have virtually no chance of winning, until the next 45-star hero changes the meta.

Such a near "pay-to-win" scenario is almost unimaginable in other MOBA games.

However, precisely because of the IP, and because players can play as their favorite anime characters, this game has always had a loyal user base.

pity..

This is how it both succeeds and fails.

When Spark's "Dimensional Battlefield" appeared.

The 300 Heroes community didn't even last a second before it was completely overrun by information about Dimension Battlegrounds.

Players aren't stupid. They play "300 Heroes" not because they support "300 Heroes," but because if "300 Heroes" is ruined, they won't be able to play it anymore.

Now that "Dimension Battlefield" has been released.

Full copyright, high quality, innovative gameplay, and addictive.

Spark has an excellent reputation in the ACG (Anime, Comics, and Games) gaming community, and it's normal for players to vote with their feet. The community management can't keep up with the deletions; if they do delete anything, they get criticized by the players.

Later on, the community management simply gave up.

After the community management team gave up, the planning team of 300 also started to give up. In the end, when it came to Zhao Liqin, besides impotent rage, he could only follow suit and give up.

In a trance.

Zhao Liqin felt that Xinghuo was like a mountain pressing down on him, and there was no other way but to lie down.

~~~

a.

In the battle between penguins and sparks, the first loser has emerged.

A message circulating on the 300 Heroes forum claims that the 300 Heroes development team is laying off a large number of people, and at the same time, players who are still playing 300 Heroes are clearly feeling that the matchmaking time is too long.

It is not uncommon for people to be matched with someone.

However, these messages did not actually cause any reaction in the community, because no one in the entire 300 Heroes community cared about whether 300 Heroes lived or died.

Whether it's the 300 Heroes forum, various online forums, or QQ groups.

The current hot topic of discussion is all about "Dimension Battlegrounds".

Should Saber choose freshman or sophomore year?