Game development begins with destroying Girls' Frontline.

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At this point in time, Dimension Battlegrounds remains the most discussed game in the entire gaming community.

As its popularity grew, more and more casual observers joined the ranks of those trying it out at this final moment.

As of May 7

The number of registered players worldwide for "Dimension Battlegrounds" has exceeded 20 million.

This number is exactly one-tenth of that of "Honor of Kings".

However, "Dimension Battlefield" is still in closed beta with data wipe, and many players are in a wait-and-see state.

After word-of-mouth spreads rapidly among players, no one knows what the future holds.

"The spark really ignited the fire."

NetEase.

An internal meeting.

Ding Lei sighed.

The core issue of the meeting was whether to relaunch NetEase All-Stars, and on the platform itself, whether to build their own platform or form an alliance with Tencent...

These are two separate issues.

But the core issue is actually only the latter one.

Yes.

Tencent, NetEase's old rival, has actually come knocking on our door asking for a collaboration.

It's really strange.

However, after asking around, Ding Lei understood why Tencent had formed this alliance.

To put it bluntly.

Tencent wants to take advantage of the E3 expo in early August to gather domestic and international manufacturers to complete a presentation focusing on WEGAME and showcase WEGAME's global strength.

Penguin is penguin after all; it has invested in many studios overseas with its funds, so it can afford to use its reputation to some extent.

However, since it's about showcasing global strength...

Domestically, it's natural to follow suit.

Unfortunately, Tencent's self-developed capabilities are too weak. This weakness does not mean that Tencent has no R&D capabilities at all.

Rather, it's a lack of capability to create games for a global audience.

In fact, even after 24 years, Tencent still lacks originality and continues to plagiarize.

I don't know whether it's a tragedy for the players or for Tencent.

Because they lack original creative abilities, they need to make themselves appear to be in control of the trend in a short period of time.

Therefore, Penguin Games, represented by Chen Zhou, began to form alliances and mergers.

He approached a group of domestic companies, including NetEase, Perfect World, and Shanda Games, and extended an invitation to them to jointly launch an overseas expansion strategy, using WEGAME as the platform.

The marketing and promotion will be handled by Tencent, while the products will be launched by Tencent. This will be a wave of overseas marketing and promotion.

be honest.

Although this was done in response to the Spark platform, from a broader perspective, it can indeed be considered an anthropomorphic act.

but..

After Chen Zhou widely issued invitations to heroes.

But then they discovered something extremely embarrassing.

These are the established domestic manufacturers. They respond very quickly, but their strength is extremely weak. There isn't a single one that can compete.

In today's world, the situation of domestic game industry practitioners is clearly divided.

Traditional game developers, such as Shanda, Perfect World, Changyou, 9City, Snail Games, and Giant Interactive, either died silently in the wave of mobile game development.

Or they just keep rehashing the old formula from the PC game era.

Even those who are doing relatively well.

For example, Shengqu and Perfect.

Most of the game developers working in these factories have long since passed their peak of passion.

Take Perfect as an example.

The reason Perfect World has been struggling for years is because the boss has been too lenient with the veteran team.

So much so that some new projects, which are clearly several levels below the quality of similar games released at the same time, are still given resources and time.

The final product was a complete flop.

Looking at the bigger picture, up to 24 years ago, Perfect World, a company that once became a huge hit in China with Jade Dynasty, had a previous success that could be called Tower of Fantasy in 21 years.

If we exclude Tower of Fantasy, which has already decided to follow a separate timeline.

That would be both perfect and bizarre. They started making Jade Dynasty in 2007, and 17 years have passed since then.

The only new game that Perfect World can truly present as a decent title is still Jade Dynasty!?

Chapter 452 Spark Game Competition

Furthermore, based on testing, the new Jade Dynasty world may not necessarily be better than the original Jade Dynasty in terms of gameplay...

This phenomenon fully illustrates the current level of personnel in these so-called large factories.

His fame is terrifying, but his actual ability is questionable.

These companies, if you disregard their licensed games and the studios they've acquired, are practically nothing more than skeletons in a tomb.

Can live.

They rely entirely on their marketing channels and accumulated funds to continuously profit from game distribution.

Therefore, Xinghuo's move can be considered to have cut their lifeline.

They were the most excited.

In various media interviews and in their own words, Spark is completely messing around, and its platform model is irresponsible.

"An agent's job involves more than just setting up servers. Even if the Spark platform can serve 10 games, can they really serve 100? 1000? Isn't that just ridiculous?"

This is a quote from a Perfect executive in an interview.

But these traditional manufacturers don't really have the capability to deal with Xinghuo; they can only watch helplessly.

Except them.

The other party is the anime-style game developer, Xinghuo.

Then there's a large group of neutral players, such as Duoyi, IGG, Yoozoo, Thunder, and 37. They mainly focus on mobile games, and their games are not suitable for PC.

It doesn't exactly follow a high-end product strategy.

They were just watching the domestic platform wars with a detached, spectator mentality.

After looking around, Chen Zhou realized that besides Tencent itself, the only other company capable of competing with Spark in the global market was his old rival.

NetEase...

Embarrassing, so embarrassing.

In business, there is a saying that there are no permanent enemies, but when Chen Zhou invited NetEase to cooperate, it still caused quite a stir within Tencent.

It's not just the penguins that are embarrassed.

NetEase is in a rather awkward position now.

On the one hand, NetEase's mainstream model is still large studios, and the few games that make money are all self-operated, while there are not many that are licensed.

So strictly speaking.

The Spark platform didn't have a significant impact on him.

However, at the same time, the emergence of the Spark platform did indeed make NetEase feel the crisis.

In particular, the acquisitions of two studios that NetEase had high hopes for, Conqueror's Blade and Naraka: Bladepoint, were both delayed due to the Spark platform.

This made NetEase very unhappy.

But it’s still unpleasant.

At this point, NetEase still had many paths to choose from in terms of its global strategy.

One option is to follow the lead of Tencent and promote the product globally through WEGAME.

One approach is to follow the Spark platform and conduct global promotion.

Finally, you walk by yourself.

The reason why there are three paths is not because NetEase is strong, but rather because NetEase is in a somewhat stagnant position at this point in time.

Unlike Tencent, NetEase doesn't distribute as many games.

So logically, he should also be able to benefit from Xinghuo's global marketing and distribution.

Like miHoYo, they operate independently in China and outsource overseas operations to Xinghuo, with accounts being interconnected.

The problem is that NetEase is also dissatisfied with the emergence of the Spark platform.

Since the emergence of the Spark platform, a series of acquisitions that NetEase discussed, not only of "Conqueror's Blade" and "Naraka: Bladepoint," have all encountered problems to varying degrees.

It's important to understand that NetEase's operating model involves continuous acquisitions, keeping the profitable ones and dissolving the unprofitable ones.

The vast majority of developers were willing to sell themselves to NetEase.

The main problem was that the operating costs were too high, and they couldn't operate it themselves. After selling it to NetEase, they could obtain sufficient funds.

They no longer have any worries and can enjoy profit sharing bonuses.

But now.

Even if an acquisition were to occur, it would likely only be of studios that have already failed to gain traction on the Spark platform...

Therefore, NetEase's real idea is that it would be best if nothing in this world remained unchanged.

But now, Tencent has also announced that it wants to create a platform.

The world has changed, and NetEase's acquisition path is very uncertain.

at this time.

The younger generation at NetEase proposed creating their own platform.

The world is divided into three parts.

But if it were a three-way division, Ding Lei felt really uncertain.

finally.

After a day of meetings, NetEase has only initiated one project internally: the NetEase Platform.

The general idea is to change NetEase's current cooperation model and adopt a platform model instead.

Adopt a profit-sharing model.

Even after making the decision, Ding Lei still hasn't figured out whether NetEase should participate in this platform war sparked by Spark.

~~~

Since there is a lack of game development talent in China, Tencent's approach is to bring together existing veterans.

Spark's approach, on the other hand, is to discover promising talents.

The preparation and various arrangements for the game development competition require time.

However, publicity and promotion are not needed.

On July 1st, "Drinking Simulator" was launched on the Spark platform for a limited time with the base game being free. In just one day, it became the number one game in downloads and ranked among the top three in concurrent online users.

Immediately afterwards, Bilibili's content creators acted like sharks that had smelled blood.

This game is so easy to create entertaining moments.

When Fan Shi played the first chapter, his analysis of different people's identities and the way he twisted the dialogue as he analyzed them propelled the video to the top of the current website.