Game development begins with destroying Girls' Frontline.

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If Spark can take another step forward through this "Summer Spark" event.

Let's shake up the market and demonstrate the dominance of Spark Games and the Spark platform.

For example, let's look at the Japanese mobile game rankings, and they'll all be the same type of game.

Or achieve an exaggerated daily revenue.

Or perhaps they can make new breakthroughs in publicity, in making promises, and in increasing the number of participants.

These things can all become bargaining chips for Xinghuo in negotiations with Japanese manufacturers.

"The anime/manga game market is huge, isn't it? Want a piece of the pie?"

"Hehe, this way please! I make cakes, and I can definitely help your IP earn some more money on mobile!"

"Once you sign this, we'll be friends. And what's most important between friends? It's helping each other!"

"If I help you leverage your IP and capture new markets, don't you have to stand up for me?"

The greater the momentum of Spark, the more chips it has.

The better the negotiation, the easier it will be.

"So next, let's go over the plans of each game department and make sure this summer spark ignites the world."

~~~

A week later.

miHoYo, the studio behind Genshin Impact.

"Have you heard? Spark is going to announce the first test date for Galaxy Paradise during Spark Summer?"

"Huh!? Really? I heard they're going to start a closed beta test for an Eastern fantasy world?"

"No, I asked Lao Xu, and Xinghe Paradise Studio at Xinghuo has been working overtime for several days now."

"Ah? What should I do then?"

"What do you mean, 'what to do'? You'll see. It won't be long before we're all working overtime too."

At first, the young employee at miHoYo was somewhat skeptical.

But soon, as David walked in looking hurried, the entire office fell silent.

Everyone looked at each other.

Then he looked at Dawei with a strange expression.

David, however, did not sense anything amiss. Standing in the center of the office, he spoke with a rather serious expression.

"I have an announcement to make: the promotion of our project will be brought forward. A promotional video will be released during the Summer Spark event in July, and the first test will be conducted after E3."

David had just finished speaking.

Several senior executives from the Genshin Impact project team stood up.

There is no other reason.

This news came so suddenly, it was like someone suddenly saying that the college entrance exam was being held earlier this year when you were preparing for it.

"Dawei, isn't this time too tight?"

David nodded, but did not agree.

"Yes, there's some truth to it, but there's nothing we can do. Next month, Spark will start promoting Galaxy Park during their event, and after E3, Spark will release Galaxy Park's first test..."

Upon hearing these words, everyone below fell silent.

They knew this day would come from the very beginning of the Genshin Impact project.

It stands to reason.

Having competitors isn't necessarily a bad thing for a project, and there's no need to compete with them on launch time.

Perhaps if competitors launch Bao Si, it will reduce their own marketing pressure.

pity.

Whether it's David or anyone else.

They dare not gamble.

I don't dare to gamble on whether Xinghuo will stumble with the Xinghe Paradise IP.

If Galaxy Park becomes a major fire, their marketing and promotional pressures and costs will increase exponentially if they want to compete again.

After all, even if players only play for another six months.

All of these will result in sunk costs.

The higher the sunk cost for players in anime-style games, the greater their stickiness.

This theory was actually presented by Lin Li himself during a salon presentation. Although Dawei did not attend that salon, he did listen to that recording that is widely circulated in the industry.

In this era of rapid growth in the ACG (Anime, Comics, and Games) community, Lin Li's words did not resonate with many people.

However, David and miHoYo's senior executives all felt that what he said made sense.

Therefore, they dared not let Genshin Impact fall too far behind the pace of Galaxy Paradise.

This has been a very long time.

The reason why miHoYo continues to invest resources in the Genshin Impact project.

This also explains why Dawei was so serious and annoyed after receiving Lin Li's call.

On the one hand, he felt very annoyed.

Even though Lin Li was jokingly asking Dawei on the phone if he wanted to have another promotional clash, while also announcing the launch schedule for Galaxy Paradise.

As David said.

"You guys are progressing so fast? We're about to have our first test?"

I received a sentence.

"Really? What's wrong? With so many people added to your Genshin Impact project team, can't you still have the first closed beta test in August this year?"

A suffocating feeling of frustration washed over me again.

on the other hand.

David felt very fortunate.

Because Lin Li at least didn't launch a surprise attack, and even knew to call him, although Dawei eventually found out.

Lin Li wanted to get his Genshin Impact character to promote Starfire at E3.

But if Lin Li doesn't say anything.

Instead, they launched a surprise attack...

But the problem is.

Even knowing what Starfire was going to do, the pressure on Genshin Impact increased dramatically.

David had no choice.

He had no choice but to bite the bullet and do it.

miHoYo has invested too much in Genshin Impact, resulting in staggering sunk costs. If Galaxy Land completes its marketing campaign first, Genshin Impact will inevitably be at a disadvantage.

While clashing with Galaxy Park in terms of promotional activities will inevitably lead to various problems, at least it will boost the overall promotional efforts.

Dawei is confident in the quality of Genshin Impact.

No matter how confident you are, being suddenly poked is like a horse being whipped; no matter how unwilling you are, you have to run away.

of course.

For Genshin Impact, this forced acceleration may not necessarily be a bad thing.

By participating in E3, miHoYo can also leverage the global influence of Spark.

Moreover, Lin Li's attitude was quite clear.

If you're willing to crash, then crash; if you're not, then don't.

Therefore, miHoYo can go to E3.

Chapter 460 Black Box Test

"But we still have a lot to do. How are we going to conduct an internal test? Will Spark launch another open beta test? If that happens, we really can't do it."

David nodded.

Since the emergence of Spark, a negative trend has emerged in the ACG (Anime, Comics, and Games) game market throughout 17: the first test is the same as the open beta.

This is a good thing for players.

However, this has also created many problems for developers.

"Don't worry, I've already asked. This test will only be conducted on the Spark platform and will be a black-box test."

Black box testing.

This is a new test mode that will be included in the upcoming update of the Spark platform.

Previously, Xinghuo only cared about itself, but now it's building a platform, isn't it?

The scope of vision should naturally be broadened.

Lin Li had witnessed many instances of first-test failures by anime-style game developers in 17, and he was well aware that not all developers, like Xinghuo, had the capability to conduct open beta tests.

Even on the Spark platform, some smaller companies were able to open up their platforms during the first test.

Various problems often arise.

It's not a server.

After all, Spark can allocate servers to ensure normal server operation.

Secondly, anime-style games are primarily content-driven, pseudo-single-player services, with low demand for online play and generally lower bandwidth requirements.

So far, the Spark platform has not experienced any crashes due to server failures.

The main problem they encountered during testing stemmed from opening the test all at once.

The development team retrieved far too much information.

Moreover, open beta testing will allow many players to approach these games with the same attitude as a public beta test.

The developers may have originally wanted to gather some information, but now they've been harshly criticized and are unsure how to plan for the future because of the excessive criticism.

Unlike Lin Li, they don't have such a clear understanding of their own game.

This is actually the root cause of why many game developers find themselves getting more and more confused with each change.

There was too much information, so the CPU overheated, leaving the production team completely bewildered.

Based on this situation...

During this month's Spark Platform Developer Alliance online meeting.

Lin Li introduced the concept of black box testing.

The so-called "black box test" means that the development team applies for the test, and then Spark will put the game demo into the black box test.

Black-box testing will not be publicized.

Testers are selected through an application process.

All players on the Spark platform can apply, and once the application is successful, they can enter the black box test interface.

In black-box testing.

You can open the black box every day.

Inside the Black Box is a game where all developer information has been removed. You can play it freely, and if you find it fun, you can choose to continue playing the next day after filling out the first day's questionnaire, until the game is removed from the Black Box. Of course, you still need to fill out the questionnaire every day.

Of course, if you don't find it fun, you can fill out the questionnaire and choose not to continue playing.

Such a black box will send you another new game the next day.

Of course, Xinghuo was aware of this as well.