Game development begins with destroying Girls' Frontline.

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This scene reminded Saito Asuka of Tokyo Disneyland, no... this parking lot is much bigger than Tokyo Disneyland.

"Let's go, Asuka!"

Just as Saito Asuka was lost in thought, Yamashita Mizuki patted the girl on the shoulder.

As mentioned before, the two have had a good relationship recently because of Spark Games.

The two followed the main group, walking side by side and chatting as they went.

"This parking lot is huge! How many people are participating today?"

"I heard that over 100,000 tickets were sold."

"Over ten thousand?! That's outrageous..."

The two chatted as they walked with the main group.

After walking for about ten minutes, the group finally emerged from the huge parking lot, walked around the trees surrounding the parking lot, and arrived at the beach.

Then one feels a sense of sudden enlightenment.

What unfolds before everyone is a vast and expansive seaside view.

The fine, white sand on the beach shimmered with a faint golden light under the sun.

The soft sand is wide and flat, and the waves gently lap against the shore, making a pleasant sound.

A gentle breeze swept across the sea, bringing with it the salty scent of the ocean, fresh and pleasant.

Occasionally, seagulls fly by, their clear cries adding a touch of life and vitality to this beautiful beach.

"Wow, this beach is amazing!"

"How about we film outdoor scenes here next time?"

The girls chattered excitedly about the beach; it's safe to say that the girls from Nogizaka46 really know a thing or two about beaches.

Or rather, any idol is no stranger to the beach.

After all, swimsuit photos are a major money-making tool.

So the girls have seen quite a few beaches.

But the beach in front of us has a really nice environment.

Not only was there no litter on the ground, but the seawater at the beach was also incredibly clear, with waves crashing and sparkling like jewels.

This beach was originally leveled by a five-star hotel attached to the marine park and is usually used as a private beach.

The reason Xinghuo rented and renovated the venue was partly because the event had a large flow of people, requiring multiple access points to the main venue.

On the other hand, it also serves as a venue for events.

The coastal road, which runs from the seaside to the beach and is now closed off, is about 30 meters wide.

30 meters is the width of an eight-lane road, which is much wider than the original main road of the marine park.

This is also why Xinghuo chose this location.

The event planning team at Xinghuo also put in a lot of effort behind the scenes.

Saito Asuka walked on the beach, even though she had not yet arrived at the main venue and no audience members had entered yet.

But the festive atmosphere is already palpable.

Some cosplayers dressed in swimsuits have already started working with photographers at the beach to record promotional videos.

Some people who weren't filming took advantage of the time before the guests arrived to either play in the water or take selfies.

If the beach on the left is a natural landscape, then the road on the right is entirely in a celebratory style.

Shops themed around various Spark IPs line the coastline, with flagpoles standing at the entrance of each shop.

On the flagpole hangs the mascots and game names of various games on the Xinghuo platform.

Girls on the Frontline, Azur Lane, the flag flutters in the breeze, making a soft whistling sound.

At this moment, the photographers who were following Nogizaka46 also adjusted their equipment.

The person in charge of the team looked at the time and gathered them together.

"Next, for our first event of the day, please take a look at the cue cards we just handed out. We have one hour to record!"

"The content is just visiting the celebration."

"Five people per group..."

"There is no specific script for this recording, but I hope you can appear in your best condition."

"If all goes well, the final edited video will be transmitted to dozens of countries around the world through the Spark platform."

"Of course, everyone should not get too carried away and should pay attention to the time. Also, if you encounter other filming crew members, you can take the initiative to talk to them, but you should communicate in advance."

"Okay, let's disband!"

As the "homeroom teacher" fired the "school dismissal" gun.

The Nogizaka46 girls immediately separated, forming their own small groups according to the previous script, and found their corresponding filming crews.

Following the staff, I jogged all the way to my designated spot.

It wasn't that they were working hard, but rather that the atmosphere at the scene was so celebratory.

Unlike many events that appear to be celebrations but are actually just gatherings of street vendors.

This section of the store is located in the Summer Spark.

It was clearly carefully designed.

Saito Asuka, who had just experienced the FGO event storyline on the bus, recognized it immediately.

The furnishings of the wood carving shop not far ahead were exactly the same as those in the FGO event storyline.

Then extend outwards from this point.

She discovered that not only was the shop very similar to the one in the game, but the beach also seemed very similar.

This feeling is amazing.

At that moment, Saito Asuka suddenly understood why so many people on the internet liked to travel to the sacred sites depicted in anime.

Chapter 465 Serious Bittersweetness

Along the beach road are rows of shops prepared by Xinghuo.

From figurines and toys to daily necessities, clothing, milk tea, and snacks, they have everything.

Moreover, the preparation time for the event was almost simultaneous with the launch of the online game event.

Therefore, the design of these shops is basically the same as the shops that appeared in the Summer Spark event in various games.

If you happen to be there after a certain event's storyline, it truly feels like "time travel".

Even disregarding these game-related benefits.

This street alone is quite lively.

The girls of Nogizaka46 are at the most energetic age, and they don't even need the staff to remind them of the lively scene.

They were almost always fully charged, and their smiles and desire to go shopping were practically overflowing from the screen.

After wandering around for a while, Saito Asuka and the rest of the group arrived at a shop with many beautiful clothes hanging on the shelves.

"STAR? Why does that name sound familiar?"

"Ah, isn't this the brand that Watanabe Mayu-senpai introduced on Twitter?"

"Looks like yes."

Why is there a Star Shine store here?

The girls quickly started chattering and discussing.

Then, they soon learned a surprising fact from the shop staff.

"Huh!? Xinghui Apparel is a subsidiary of Xinghuo?"

"Yes, it is."

Xinghui Apparel is a clothing brand acquired by Xinghuo Games' peripheral division.

The STAR series under its umbrella mainly extracts elements from various IPs under Spark and in Spark's copyright library.

They are incorporated into everyday women's clothing to form different series.

In fact, Xinghuo's peripheral departments have been continuously making similar acquisitions.

The goal is not expansion, but cost reduction.

Sales of Xinghuo merchandise continue to rise.

If you want to control both quality and profit, the best way is to operate your own business.

Xinghui, for example, is a subsidiary that specializes in custom clothing.

Although the user group for this IP + clothing combination is actually very narrow.

Whether male or female, not many people actually buy this kind of clothing in their daily lives.

However, with the expansion of the number of Spark players, even a small portion of the demand is enough to support a brand.

Furthermore, Xinghui's design concept for the costumes was a collaboration between the game's concept artist and the costume designer.

I must say, the clothes they made were quite beautiful, and they even made a splash in the Lolita fashion market.

Their women's clothing line, which incorporates elements of Fate and Touhou, sells very well.

Men's clothing that blends elements of Battlefront Girls and Gundam also sells well.

This year, the design incorporates elements rather than directly printing images like current anime-themed T-shirts.

It has even shown signs of becoming more mainstream.

For example, Mayu Watanabe shared a piece of clothing that she really liked on her Twitter account.

However, overall, the brand's target audience is still Spark Games players and general ACG (Anime, Comics, and Games) users.

Let's pick one out and try it on!

Following the instructions on the table card, Saito Asuka pulled Yamashita Mizuki and the others into the store.

When they came out again, everyone's attire was completely different.

Saito Asuka chose a red and white dress that incorporated elements of Touhou Gensokyo's Reimu Hakurei.

Apart from an embroidered portrait of Reimu Hakurei on the hem, the skirt contains no other obvious anime elements.

But at first glance, it immediately evokes images of Touhou Gensokyo and Reimu Hakurei.

The secret lies in the fact that the designer disassembled a large number of elements from Reimu Hakurei's original costumes and then recombined them.

~~~

The Nogizaka46 girls are happily recording a program right outside the parking lot.

There is also a large meadow.

At the end of the meadow was a huge archway.

That's the entrance to the Summer Spark event, and quite a few players have already arrived at the gate.

"There's still an hour before it starts, what are we going to do, just sit there and do nothing?"

Next to the ticket gate, Zhou Shenlin and his roommate sat under a tree, looking at each other in bewilderment.

They were lucky; all four of them managed to buy tickets for the Summer Spark event, which sold out in just 11 minutes.

This is because the same facial recognition system was used for entry this time, causing many scalpers to give up.

Even so, all 10 tickets for the first day sold out in 11 minutes, and tickets for the second and third days also sold out that afternoon.

This rapid ticket sales also reflects players' appreciation for the Spark offline event.

Zhou Shenlin's roommate saw Zhou Shenlin's WeChat Moments post from the last time at the Spark Carnival.

That's why I decided to come along this time.