Game development begins with destroying Girls' Frontline.

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The promotion was conducted online, followed by offline trials.

Maximize the reach of advertising while minimizing costs.

If this "Summer Games Festival" is successfully organized, firstly, the E3 participation fee will be waived, and the one-time cost of decorating the exhibition hall will also be saved.

More importantly, after listening to the event, Kazuya Eguchi felt that the popularity of this "Summer Game Festival" might even be higher than that of E3.

"So, is Sony interested?"

Jiangkou nodded subconsciously.

He hasn't said anything yet.

Lin Li then loudly expressed his gratitude.

"Alright, with Sony's statement, this summer game festival is sure to be a success."

This sentence immediately attracted the attention of the people around.

Jiang Kou gave an awkward laugh for a while.

That eased the awkwardness a little.

Just as I was about to pull Lin Li aside and ask him a few more questions, I looked again and realized that Lin Li had somehow already dashed over to Microsoft's side.

"Brother Ruan, Sony and Spark are planning to form an alliance..."

"Brother Ren, Microsoft, Sony, and our Spark are planning to form an alliance. Do you want to join?"

"Ubisoft, me, Microsoft, Sony, Nintendo, are you in or not?"

"EA? Aren't you going to follow up on this?"

"P-Company? Okay, come on, come on, I think we can definitely do a good job together!"

That's how many things are.

It may seem difficult, but the difficulty isn't actually the task itself, but rather who will do it.

If someone else were to do this, it would probably be very difficult. The first step would be to convince a giant, and 99.9% of people would be stuck on that.

But Lin Li is just right, and Xinghuo's current identity is also just right.

So they relied on connecting the left and right sides.

Lin Li successfully built an anti-E3 alliance at the E3 expo dinner.

And at this time.

The E3 organizing committee members are still enjoying a hearty meal at the Western restaurant prepared by Xinghuo.

~~~

The next day.

Haneda Airport, Tokyo, Japan.

Lin Li had just gotten off the plane.

Then I received a phone call from the United States.

Lin Li glanced at the caller ID; it was from Mike Gallagher, president of the Entertainment Software Association (ESA), the organizer of the E3 expo.

Hang up casually.

A few seconds later, the phone rang again.

Lin Li frowned and answered the call.

"LIN, how could you be so shameless?!"

The moment I answered the phone, the other person immediately started talking about American populism.

Then came a series of questions.

The content was nothing more than a barrage of questions: why oppose E3 at the E3 dinner?

Lin Li didn't reply to him at all.

He tossed the phone to Su Shanshan, about two minutes later.

Lin Li asked Su Shanshan if the person on the other end had finished cursing. Su Shanshan nodded, then rolled her eyes at Lin Li, thinking, "So you called me just to let me get yelled at?"

Lin Li gently patted Su Shanshan's head as a way of comforting her.

He then answered the phone.

“Mike Gallagher, is that right? I’ve recorded all the insults you just said to me. Just wait for the lawyer’s letter.”

After saying that, he hung up with a snap.

Several more minutes passed.

Mike Gallagher's phone rang for the third time.

Lin Li answered the call.

"I'm sorry, Mr. Lin, I admit I was a bit emotional just now, and I apologize to you..."

Lin Li nodded.

"Okay, I accept your apology. If there's nothing else, I'll hang up..."

On the other end of the phone, Mike Gallagher was grinding his teeth, but he could only try to calm himself down.

"Wait a minute, Lin! I need to confirm something with you. Did you organize a new game show at yesterday's E3 dinner, trying to isolate E3?"

"Yes."

"Don't deny it, I'm telling you... Ah? Yes, yes? You, you admit it?"

Mike paused for a moment.

All I could hear was the person on the other end of the phone continuing to speak.

"Yes, there's nothing wrong with admitting it, but I want to correct one point: I only proposed the formation of a game expo alliance, it has nothing to do with E3."

Seeing that Lin Li had admitted it, Mike was at a loss for words.

Lin Li, on the contrary, gained the upper hand.

"By the way, Mike, do you want to come join our Summer Gaming League? We're just missing an executive chairman."

In fact, the Linli Summer Games Festival is still far from being realized.

All the major manufacturers have only reached a vague agreement.

We still need to discuss the specifics and implementation details.

However, this did not stop Lin Li from undermining others at will.

"Me? I'm the CEO of the Entertainment Software Association! Do you think I would betray E3?"

Chapter 525 We have to dig. How do you know it won't work if we don't dig?

Besides offering money, the most important thing in poaching talent is to make the other party believe that following you will lead to a bright future, or that their company will eventually go under.

How can this be proven?

It's simple, just call in reinforcements.

Convincing the first person is always the hardest, but once you've convinced the first one, convincing the second one becomes much easier.

Lin Li replied with a slightly surprised tone.

"Really? But your host has already joined us, didn't you know that?"

"Huh? Jeff Kiglio? Impossible! He's been working with us for so many years, why would he join you? Did you acquire TGA?"

Lin Li shook his head.

"No, but he is willing to join our game publisher exhibition alliance in his personal capacity."

Jeff Kigley.

The founder of the TGA awards ceremony, in his previous life, the 2020 E3 gaming expo was canceled due to mask mandates, and many publishers and developers needed a new platform to promote their games.

Jeff Kiglio saw this opportunity, communicated with the publisher, and proposed a brand new game festival event, which became the Summer Game Festival.

But in this timeline, after Lin Li appears, Jeff naturally has nothing to do with it anymore.

Lin Li simply made a phone call and asked him if he would be willing to serve as the host of this new alliance.

For Jeff Kiggley, his biggest source of income is The Gaming Association (TGA).

Yes, even the Oscars of the gaming world need to be profitable.

Advertising revenue and the sale of broadcasting rights—these are all sources of income.

However, to get this money, you need the support of the manufacturers, or at least the support of the major manufacturers.

Just like E3, the essence of E3 is actually game developers.

It was a group of manufacturers who supported you at the exhibition, but as time went on, the E3 organizing committee got carried away and used the exhibition to make a fortune.

The rent for a single exhibition hall can easily reach tens of thousands or even hundreds of thousands of yuan.

In addition to the decoration, setup, and staff, Xinghuo spent hundreds of thousands of yuan on just one booth this year.

For large companies, this expense is actually acceptable.

But for small manufacturers, this is an almost unacceptable expense, so since 16, the number of exhibitors at E3 has been decreasing every year.

Why did Sony leave? One reason was the success of the press conference, and another was the decline in its influence after fewer exhibitors at E3.

This is similar to a pay-to-win game. When the game is full of whales and there are no regular players, no one will play the game. If no one plays, why would the whales bother spending money?

Compared to the E3 organizing committee, Jeff Kiglio had a much better understanding of the matter.

The Game Awards (TGA) presents over 20 to 30 awards annually, with each award having 4 to 5 game nominations.

why?

The goal is to make the market bigger.

Only when it grows big will it gain popularity; only with popularity will the grand prize attract attention and become valuable.

Under these circumstances, Jeff Kigley heard that Lin Li had set up a new scheme.

They abandoned E3 almost without hesitation and followed suit.

Especially after hearing what Lin Li said to him.

"Besides the annual TGA, why not hold an awards ceremony for the most anticipated TGA demo games?"

"The most anticipated game of 2018?"

“I think it’s very appropriate to hold this awards ceremony after the Summer Games Festival.”

Lin Li’s proposal was quickly accepted by Jeff Kigley, who had been trying to expand the influence of the TGA.

After all, the TGA is held once a year, which means Jeff Kiggley only has one chance to make a profit each year.

Now Lin Li has turned this opportunity into 2.

Of course, the TGA influence of this extended board is certainly not that great, but it is an incremental one.

From the moment Lin Li made the suggestion, Jeff Kiglio became the most enthusiastic person at the Summer New Travel Festival, and Lin Li even flew to Tokyo.

He also traveled all over the United States, helping Lin Li organize events.

This is the power of uniting the majority.

This is why Lin Li could have done the award ceremony himself, but he didn't.

After all, for Lin Li...

As long as Xinghuo is the organizer and host of the Summer New Games Festival, that's fine.

That's the identity I wanted.

Money? No need, everyone can participate for free.

How much is the venue rental fee?

Offline setup is simply putting up a logo and having people sit in a row at an internet cafe.