Game development begins with destroying Girls' Frontline.

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"The amount of money Xinghuo invests in publicity and promotion is simply unimaginable. This has led to a situation where a group of voice actors, idols, and celebrities can actually boast about their endorsement of a Chinese company."

"What kind of company is Xinghuo, and why do you always see it on TV?"

In fact, this part of the report is not exaggerated, starting from the Spark Carnival in April.

Spark and Sony signed a cooperation agreement, and Spark's games began to be released on PS4 one after another.

They also received PS5 development kits, and Spark Japan joined Sony's PS5 development guidance team.

The main purpose is to ensure that several of Spark's current "big titles," such as Galaxy Paradise, Destiny's Path, Future Defense, and Girls' Frontline: Siege, can be successfully launched on PS5.

The games released on PS4 have lived up to expectations.

They all achieved good results.

Among them, "Seven Days of the City" was a dark horse, surpassing other established games on Spark and holding the number one spot for a long time because its slash-style gameplay was well-suited to console controllers.

To celebrate, the Spark Seven Days Studio even released a 10-pull event, taking the opportunity to use the PS server's top ranking as a gimmick, and also promoted the collaboration with Hatsune Miku.

The effect is pretty good.

Spark provided resources to Sony, so naturally it also needed to obtain resources from Sony. After establishing a relationship with Sony, Lin Li assigned Spark Japan a series of publicity and marketing tasks.

Business favors, if you don't use them now, will become worthless later.

So, starting in May of this year, Xinghuo first signed a collaboration with "Nogizaka46" and filmed a swimsuit advertisement for "Summer Xinghuo".

Nogizaka46, known for their pure and innocent image, had never released swimsuit photos before. At most, they would wear skirts and take some summer photos at the pool or beach.

Therefore, this short advertisement, lasting only a few dozen seconds, marked the first time Nogizaka46 appeared in swimsuits.

Combined with Nogizaka46's popularity at the time, the advertisement was incredibly effective.

Many people also learned about the Spark platform at this time, and that the platform had a Summer Spark event.

Although they may not play games.

But the impression has been planted in my mind.

Furthermore, due to the excellent response to the advertisement, Nogizaka46's popularity has been further boosted.

I have absolutely no resistance to idols who usually have a pure and innocent image, but occasionally show off some swimsuit photos.

If Nogizaka46 had released a swimsuit single, the feedback might not have been as concentrated at this point.

Following the success of Nogizaka46, a chain reaction ensued.

AKB48 proactively reached out to Xinghuo.

At this time, AKB48's popularity was not as high as it had been due to the graduation of many of its top members.

But it's still popular.

Xinghuo naturally did not refuse and filmed a promotional video for AKB48 to promote the Xinghuo platform.

She wasn't wearing a swimsuit.

Instead, they wore various cosplay outfits. As we all know, some cosplay outfits, although not revealing much, are still quite provocative, especially the character designs from games under Spark.

The final result was quite good.

It's a big gimmick.

And then, once there's one, there's two.

The Japanese market is just that peculiar; this was true even before.

Xinghuo approached some celebrities to become its brand ambassadors, but many entertainment companies refused outright because Xinghuo is a Chinese company.

But now, with Sony backing Spark and two advertisements airing on Asahi TV and online.

Now, Xinghuo finally has the money to spend.

Under these circumstances, Xinghuo spent a lot of money to find Yui Shinheng.

The reason for choosing Yui Aragaki is also very simple.

On the one hand, Yui Aragaki frequently shoots commercials for Nintendo and is not averse to advertising in the gaming industry.

Secondly, Yui Aragaki is influential not only in Japan.

Its influence in China is also considerable.

It's a buy-one-get-one-free deal.

Yui Aragaki's first advertisement for "Summer Spark" was still promoting the "Summer Spark" campaign.

Of course, there were no swimsuits this time.

Instead, it's a short film told from the girlfriend's perspective, showing them visiting an exhibition together.

The advertisement received a lukewarm response in Japan.

But in the country, wow, it's like celebrating the New Year.

In fact.

Lin Li's actions in Japan are essentially similar to how NetEase in China often invites celebrities to sing theme songs for their games.

They invite whoever is popular, like Tengger, Zhou Shen, or Gong Linna.

Inviting these celebrities is, of course, partly to expand their influence.

But the core logic.

These celebrities were actually invited to play Fantasy Westward Journey or other NetEase games.

A game has been running for a long time.

Social circles will spontaneously form; this is an inevitable result of the normal development of a matter.

Some manufacturers pay attention to this aspect of management, while others completely ignore it.

NetEase is one of the more attentive manufacturers.

Yes, despite the fact that NetEase is known for its problematic practices, they have actually been actively working on this area.

Why hire celebrities to sing the theme song for Fantasy Westward Journey? Is it really to attract new players?

No, actually it's to tell veteran players, look, our game is still very popular, so many celebrities are performing for us, and the videos have millions of views.

You can continue playing and recharging without worry. Our game is thriving!

That's roughly the logic.

Spark also values ​​community.

Lin Li was well aware that in the next few years, the global game market would enter a period of saturation, at which point it would be a matter of who had the largest pool of revenue.

Whoever survives will survive.

Therefore, Xinghuo has done a lot in this regard and is willing to spend money, in Lin Li's own words, to make everyone happy while playing games.

Following this line of thought...

Whether it's hiring celebrities to endorse products in Japan, creating swimsuit advertisements, or having Yui Aragaki dress up as a girlfriend to accompany gamers to exhibitions, the underlying idea is the same.

only.

The effect of swimsuit advertising seems a little too good...

Fortunately, when the news first broke, public opinion was still overwhelmingly in favor of Japan, which led to some sarcastic comments from the Japanese media.

"I advise you not to talk too much. I won't live to see the future, and I'll raze your entire newspaper to the ground."

Similar comments can be seen in various online communities across Japan.

In addition to describing Spark's influence in the Japanese advertising industry, the article "Spark Has Become a Prairie Fire" also lists in detail all the games that Spark is currently developing.

Chapter 530 Hungry Wolf

Then, the IPs involving Japan were listed.

Including those that have already been announced.

FGO

Not yet online

The Trajectory of Destiny

Gundam Battlegrounds

Eastern Fantasy World

Dimensional Battlefield

And One Piece and Naruto, which have been confirmed to be in development but have not yet been announced.

A large number of game IPs originate from Japan.

These IPs, however, have flourished in the hands of Chinese companies, which makes one wonder what's wrong with the Japanese game industry.

At last.

The report also focused on Lin Li.

Citing Lin Li's speech in Qiongzhou, it is estimated that Spark's total revenue should be around 17 billion RMB, based on the 122 billion RMB overseas revenue of Spark in 200.

200 billion RMB is more than 3000 billion yen. What does that mean?

In addition to the daily revenue of Summer Spark.

This report has sparked strong reactions both domestically and internationally.

However, the points that caused this were all very strange.

in the country, the phrase "a single spark has become a prairie fire" has become particularly popular.

This sentence has actually become a famous quote.

Sometimes you don't realize how big it is until you take stock. Once you do, you'll discover that Spark's current system is already ridiculously large.

Besides a whole bunch of Japanese IPs.

The IPs incubated by Spark itself are also quite impressive. Whether it's "Girls' Frontline", "Azur Lane", "Arknights", or "Seven Days", they have all gained a foothold globally.

In single-player games.

The Wandering Earth, Discovery Park, and two spin-off works by Frontline Girls have also received considerable acclaim.

There are still a lot of games in the Spark Project that haven't been launched yet, as well as the Spark Game Competition and the Spark Game Platform.

Then, as the media dug deeper...

Add to that the things from E3, and without realizing it, Spark has grown so big?

This report also went viral in Japan.

The point of fire is also very strange.

The Japanese public doesn't care how impressive Spark is; what they're really interested in is that Spark earned 3000 billion yen last year.

"Mr. Billionaire!"

"Does the billionaire also go to work?"

"Is that the guy I saw at the press conference, the one with the 100 billion yuan fortune?"

Japanese media outlets also noticed that the public was not interested in Xinghuo, but rather in Lin Li, the billionaire businessman.

I work in the media.

We should make whatever our readers want to read.

Therefore, during this period of time, the story behind Mr. Lin Li, who has a net worth of hundreds of billions, can be said to have become the key to attracting attention.

Content from several years ago has been dug up again.

Starting from scratch, revenue skyrocketed after taking over FGO, and then came Imperial Dragon, and a whole bunch of others...

As more people talked about it, Lin Li's popularity, which was originally very high in the Japanese industry, began to expand outwards.

Up to this point, things have been relatively normal.

Xinghuo secretly collaborated with the Asahi Shimbun to publish an article that appeared neutral but was actually promotional.