Game development begins with destroying Girls' Frontline.

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to be frank.

He was quite shocked when he heard the news yesterday.

In order to deal with Xinghuo.

To be precise, it's to counter the yet-to-be-released game, Dimension Battlegrounds.

After returning from E3, Ma Xiao placed even greater emphasis on Spark.

To this end, a series of decisions were made, including reorganizing TiMi Studio and acquiring the 300 Heroes development team to create a 2D MOBA based on Honor of Kings.

This decision was incredibly bold.

It's worth noting that the current revenue of Honor of Kings is quite staggering.

If a 2D MOBA is released, players will be playing against themselves while battling against Spark.

Therefore, at the beginning of the project, some people said that directly establishing a new project was too extreme.

Perhaps, like the overseas version of Honor of Kings, Marvel IP characters could be directly featured in the game.

However, Ma Xiao still insisted on her own opinion.

His reasoning was simple: Honor of Kings couldn't be released on both mobile and PC platforms, and its target audience didn't overlap much with anime/manga fans.

Releasing one or two IP heroes might boost the game's revenue.

Can one or two anime heroes really affect Starfire?

Obviously not.

But what if we produce a dozen or twenty?

Chapter 537 The Starfire Blade Slashes Down at GungHo's Head

This, in turn, could shake the very foundation of Honor of Kings.

and so.

A new cross-platform (PC and mobile) anime-style MOBA game featuring heroes is inevitable.

Just like with "Dimension Battlegrounds", the PC version is mainly used to drive traffic to WEGAME. As for matchmaking, it's not a big problem as long as the matchmaking mechanism is separated.

Besides Honor of Kings, Ma Xiao even considered giving the DNF game, which was under development, a two-dimensional game skin.

However, he hasn't told anyone about this idea yet.

In short, this line of thinking is valid regardless of whether it makes sense or not.

When Ma Xiao says it, it makes perfect sense.

In just a few days, Penguin completed the acquisition and project initiation, an efficiency that was unusual for a penguin.

While Lin Li was causing chaos in Tokyo, they had already moved on to the next step: acquiring intellectual property.

Anime-style mobile games.

You can create your own original content.

However, Penguin is not good at this. Since it cannot create original content, the best way is to acquire intellectual property.

Whether it's anime-style hero MOBA or some other random new game.

IP is like vegetables at the market; you have to buy vegetables before you can cook.

The rights previously obtained for Crossing Void can only be used within Crossing Void, and the characters from Crossing Void alone are not enough.

That's why they came to Tokyo.

The enemy of my enemy is my friend.

Lin Li's antics in Japan have also led to Tencent finding a partner.

That's GungHo, and MIX, the developer of Monster Strike.

Penguin is actually quite familiar with both of these manufacturers.

Back in the day, Tencent brought games like Puzzle & Dragons and Monster Strike to China, but these two games, which were hugely popular in Japan, were actually very successful in China.

Their circumstances were almost identical.

Bao Si will be available as soon as the server opens.

Since then, Penguin and the two companies have had little communication.

But this time, Lin Li went on a killing spree in Japan.

This gave the penguins another opportunity.

GungHo and Mixi are major manufacturers in Japan, after all.

Chen Zhou's previous trip to Japan yielded nothing, which greatly annoyed Ma Huateng.

Therefore, Ma Xiao personally made an appearance this time.

I want to talk to these two companies.

Especially GungHo, which is backed by SoftBank, actually has a lot of strength in the Japanese game industry, otherwise it wouldn't be able to release IP collaborations so easily.

If we can negotiate with GungHo to help us make connections.

It might be an excellent breakthrough point.

~~~

After one hour.

Tokyo.

Ginza.

A high-end sushi restaurant.

Ma Xiao, Chen Zhou, and Daisuke Yamada sat in the shop enjoying fresh sushi and sake.

Let's leave aside the question of how the sushi at the Ginza restaurant tastes.

At least it exudes a high-class vibe.

The private rooms do indeed have a cozy, intimate feel, making them an ideal place for business people to conduct business negotiations.

The two sides had a very pleasant conversation.

Daisuke Yamada has long since emerged from the shadow of that previous conversation.

I lost the argument.

There's nothing shameful about it.

As for Lin Li's accusation that GungHo did nothing, which led to a certain reputation crisis for GungHo.

However, this was not a big deal for Daisuke Yamada.

The next day, he found a senior executive of the company and organized a bowing ceremony.

That concludes the matter.

of course.

Daisuke Yamada's true feelings are far more complex than they appear to be.

When it comes to saving face.

Japan and China are quite similar.

This was also evident in the conversation.

"Lin Li is indeed a sharp-tongued fellow. We were unprepared this time, but I don't believe that Lin Li can be completely without any flaws."

"To be honest, if it weren't for the fact that the higher-ups were going to China at this time, Xinghuo wouldn't have been able to get through so easily."

"Putting everything else aside, once SoftBank puts pressure on them, they won't even have a chance to speak."

Daisuke Yamada is like an e-sports player who has lost a game and begins to review the match.

If I had done this or that, the other party would have definitely lost.

Even Ma Xiao found such words laughable, but at this moment, he obviously wouldn't laugh.

Ma Xiao raised his glass to Daisuke Yamada.

"Mr. Yamada, that's true. The business world is like a battlefield; a temporary setback does not mean permanent defeat."

Chen Zhou chimed in, "Yes, and besides, it's not really a defeat. I see that despite all the commotion outside, Puzzle & Dragons is still ranked seventh in bestsellers. That's the source of our confidence."

Daisuke Yamada nodded, explaining his composure.

This is also related to this point.

So what if they're parasites on the country? I'll still make money while lying down.

"What's that old Chinese saying again? 'Where there's life, there's hope...'"

Daisuke Yamada said the first sentence, and Ma Xiao quickly followed with the second.

"There's no worry about running out of firewood."

The two of them laughed after they finished speaking.

The atmosphere became even more harmonious, making it much easier to get down to business.

Just as Ma Xiao thought, GungHo does indeed have connections with many Japanese manufacturers, and these connections are quite deep. It's quite complicated to negotiate the overall adaptation and licensing of an IP.

But if it's just role authorization.

It's not so difficult to talk about it.

Daisuke Yamada made a solemn promise, telling Ma Xiao to wait for good news. Ma Xiao naturally understood that Daisuke Yamada wanted to be a middleman, but Ma Xiao didn't care.

As long as the goal can be achieved.

A little wear and tear is no big deal.

After discussing business, the atmosphere at the banquet became even more lively.

The two sides toasted each other.

Just as things were getting lively, suddenly, bang bang bang, the door to the private room rang.

Everyone assumed it was just the waiter serving food and didn't think much of it. But when the door opened, it wasn't a young lady in a kimono, but a corporate slave in a suit.

The man in the suit walked a few steps to Daisuke Yamada, said a few words, and then Daisuke Yamada suddenly turned red in the face and began to tremble.

"How can it be!"

"Really?"

"real."

Did he say it was true? Seemingly still under the influence of alcohol, he walked out unsteadily.

Only when I reached the door did I vaguely remember that Ma Xiao was still there.

So they exchanged a few pleasantries.

However, his speech was clearly incoherent, and it was obvious that his mind had been distracted by something.

After Daisuke Yamada walked out.

Chen Zhou and Ma Xiao looked at each other in bewilderment.

"Is this some new way to skip out on your bill?"

Ma Xiao glanced at Chen Zhou speechlessly.

"We were treating, why did he skip out on the bill? If you search 'GungHo' online, you'll definitely find something big has happened."

Chen Zhou nodded in agreement.

A search on mobile phones.

There were several news articles in a flash.

Because it's from Baidu's domestic platform, the news headlines are quite sensational.

[A gentleman doesn't leave a grudge unavenged; the Starfire Blade comes hurtling towards GungHo.]