chsdbacks Page 496
Page 496
"Games back then were simple and fun, unlike now, where games are becoming more and more complicated."
Comments like these appear under many news articles.
On the Spark platform, the pre-registration page for the Super Mario Bros. Remastered version has even more comments.
The reason it generated such buzz is not only because of the extensive marketing budget allocated by Xinghuo.
More than anything, Super Mario is a memory in the minds of players, rather than a game.
Now, Spark has polished this memory and put it back on the table.
This naturally sparked a heated discussion.
Lin Li has personally drawn up many pie pictures.
This was the only time that such an amazing effect was created with absolutely no information and just one sentence.
To some extent.
This also shows that the reason why this passage has such an effect is actually not related to Spark.
Even 24 years from now, if a gaming platform were to release a remake of the original Super Mario and give it away for free...
It's unclear in other countries.
In China, even a little bit of promotion can generate a significant amount of traffic.
The reason no one did this in the previous life was because the platform wars never actually happened.
In its previous life, EPIC did make a slight foray into several platforms.
After realizing they couldn't compete with Steam, they gave up.
As for WEGAME?
They never intended to compete overseas; they only wanted to stay in China and rely on Tencent's traffic for their livelihood.
Under such circumstances, naturally no one would be willing to do this thankless task.
But in this world timeline.
Lin Li is well aware of how powerful STEAM will be in the future, and he also understands what a platform means to a company.
Therefore, Lin Li will do it whenever he has the opportunity.
For example, the collaboration with Mario was achieved through a joke by Nintendo.
“If it’s a non-profit project, we can consider it.”
This was just one somewhat perfunctory sentence.
Lin Li immediately agreed.
This left Nintendo completely bewildered, but they were ultimately forced to back down due to pride. Furthermore, Lin Li's enthusiastic praise of Nintendo certainly contributed to increasing the popularity of the Nintendo Mario series.
They finally granted Spark Super Mario the remake rights for a licensing fee of 1 yuan.
This is also the first time a Nintendo first-party game has been released on a non-Nintendo platform.
It can be said.
The remastered version was obtained by Lin Li through persistent pestering.
in this world.
Aside from Lin Li, there probably isn't any other big company boss who could achieve this level of success.
After all, aside from fame and traffic, this thing is a complete waste of effort.
In fact.
In the industry, especially in the Chinese gaming circle.
Besides the players.
Established manufacturers didn't pay much attention to this collaboration between Spark and Nintendo.
Especially penguins.
For Tencent, while this Super Mario remake has temporarily captured the spotlight, it's only temporary.
This is not a major blow to the penguins.
Hot topics always fade away, maybe in a day? Or two?
At worst, a week?
It's just that the impact of the crazy fun festival in the last few days was not as expected.
Based on this assessment, the penguin made no adjustments and continued its crazy fun festival.
Then, Spark's second move came.
If the previous move was about cutting traffic, then this move is about chopping at Tencent.
"How exactly did they obtain the copyright for Red Alert Online? When did Hu Bing side with Xinghuo? Chen Zhou was completely unaware of this and was even accused of accepting bribes..."
Ma Xiao flicked the ash from his cigarette, still finding it somewhat unbelievable.
in his field of vision.
Overnight, Spark announced that it would acquire AiHu Games in a week and also obtain the copyright for Red Alert Online.
When Ma Xiao first received the news, he was in the mood to joke, because from the moment Xinghuo acquired AiHu Games, Tencent...
In theory, they would become agents of Spark.
Unfortunately, Ma Xiao hadn't yet shaken off the joking thought.
iGames then issued an announcement.
At this time, AiHu Games had not yet signed a contract.
The reason it wasn't signed is because iGame and Tencent still have an agency agreement, so in order to remove this restriction...
Hu Bing is a ruthless person; he issued an announcement without saying a word.
Chapter Sixty: The Invincible Nanshan
Following a heartfelt essay, she stated that Penguin had breached the contract first, and therefore she unilaterally cancelled her cooperation with Penguin.
At the same time, the Red Alert Online team stated that they would correct their past mistakes.
The existing Red Alert Online will be renamed "Red Alert: Strategy Edition". The new version will remove 95% of the pay-to-win items, retaining only the revenue needed to maintain the project's operation, allowing veteran players to continue playing.
In the future, the name "Red Alert Online" will be handed over to the new development team established by Spark to develop new games.
This series of changes.
It drew the attention of players who were just engrossed in Super Mario.
In the area of gossiping.
People in that place all over the world are the same.
What's more, they're very familiar with the name Red Alert Online. It hasn't been long since the Red Alert Online Bao Si incident, how come this is still a TV series?
And so, the third day arrived.
Ma Xiao stubbed out his cigar, flipped through the documents a few more times, but really had no interest in looking at them, so he put them aside again.
"Let's discuss the core issue first. Have you carefully read the contract? Has our Red Alert Online agency breached the contract? Can we use this to sue Spark for malicious competition?"
Hearing Ma Xiao's question.
The executive from Tencent's public relations department adjusted his tie and replied somewhat awkwardly, "If we strictly follow the contract, then we were indeed in breach of contract first."
There's no need to hide it from within the company.
Especially when it's not your fault.
The reason why Tencent breached the contract in this matter is actually quite simple.
At first, Penguin was extremely enthusiastic about Red Alert Online.
In order to recruit Hu Bing into the company, Chen Zhou naturally offered a generous agency contract.
It was mentioned that Tencent would continue to invest in promotion and marketing within a month of the launch of Red Alert Online to ensure a large influx of new users in the first month.
This is perfectly reasonable and should be expected.
Hu Bing chose penguins because penguins can bring traffic.
Chen Zhou's choice of Hu Bing was also a deliberate attempt to generate sustained viewership.
Therefore, Chen Zhou agreed to this clause without even thinking about it when signing the contract.
The problem is, why did Red Alert Online start with Bao Si?
Tencent isn't going to be a sucker, so why would they continue to push traffic to you? Under those circumstances, how can you attract traffic?
Hu Bing approached Chen Zhou several times, always using this matter as an excuse.
You used to call me "Little Darling," but now that something's happened, you can't call me "Old Cow"!
You have to take care of this.
However, Chen Zhou completely ignored Hu Bing regarding this matter.
You know, this is a penguin.
Penguins only put on a show when collaborating with large corporations of equal standing.
Hu Bing, a nobody like you, dares to negotiate a contract with Tencent?
past life.
Simply because ByteDance acquired a 5.9% stake in iHub, Tencent shut down downloads of Red Alert Online on most Android platforms, as well as all Red Alert-related content in the Tencent VIP Club.
Subsequently, the company used in-game advertisements and giveaways to encourage players to abandon Red Alert Online and switch to two other similar mobile games under its umbrella: Hongtu Tianxia and Luanshi Wangzhe.
They even stopped all new events and content for Red Alert Online.
There have been no activities or updates for five consecutive months.
It wasn't until January of the following year that the event updates resumed amidst fierce protests from Red Alert Online players.
This only restores the event; the game's version update will have to wait several more months.
Even after updates resumed, Tencent has essentially left "Red Alert Online" to its own devices, offering no resources to drive traffic to the game.
So how was this matter ultimately resolved?
The answer is that in 24, ByteDance's Ruyi Games directly acquired AiHu, which allowed them to resume attracting users and promoting Red Alert Online.
Throughout the entire event.
Tencent's attitude is quite firm: either you love to kick ByteDance out, or you don't get any resources.
The problem is, this is a completely undeserved disaster for Aihu.
I just asked you to be the agent for a game! It's not like I sold myself to you, right?
So when it comes to being a rogue, no one can be more rogue than a penguin.
The title of "Nanshan Invincible" is well-deserved.
Ma Xiao had also thought of this and asked casually.
"How can it be that we breached the contract? The contract doesn't state that we have the final right of interpretation in the event of major problems."
Having grown up within the Tencent Investment system, Ma Xiao is very clear about contracts.
No matter what you agreed on beforehand, Tencent's contract templates will always have backup plans prepared by its legal department.
Nanshan is a team that always wins; they never fight a battle unprepared.
Just like with Red Alert Online this time, Tencent can say that Red Alert Online's reputation crisis is a major problem, and they will most likely win the lawsuit.
Conversely, they might even accuse Xinghuo of malicious competition.
The public relations team was speechless when they heard this question.
He had already told Ma Xiao about this from the beginning, but since Ma Xiao was the leader, he could only tell her again.
"The legal department is mentioned in the contract, but the problem is that Chen Zhou was recorded... You just heard the recording."