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That's a bit surprising.
It's worth noting that having a million followers on Bilibili already qualifies you as a top-tier content creator.
Then Lin Li paid special attention to it.
He then realized that, excluding strategy guide groups or mobile game content creators, there were only a handful of content creators who simply reposted Spark-related videos, besides this one with a million followers.
There are also several others with hundreds of thousands of followers.
"Why do you think their fans follow them?"
Lin Li finished his coffee in one gulp, got up, and continued the conversation as he walked away.
Li Mingxuan didn't realize the question at first, so he repeated it again.
Why do their fans follow him?
Lin Li nodded.
"This is actually a very interesting thing."
As a boss, when Lin Li is gathering information about something, he often subconsciously tries to delve deeper into it.
This question is easy to answer if you look at the literal meaning of the words.
I followed him because I liked his videos.
However, upon closer examination, this matter is actually quite interesting, and it can also reveal from another perspective how Spark's influence chain was formed.
Specifically regarding this [Spark Sees the World]
A quick glance through his historical works makes it easy to see how he rose to prominence.
Initially, this channel was simply a platform for reposting and translating content. Later, perhaps because there were too many competitors, he started learning how to edit videos.
But this is not the fundamental reason why he became popular.
Dig deeper, and you'll find that the content creator 【Spark Sees the World】 has gained millions of followers.
There are two main reasons.
Firstly, the materials provided by Spark were plentiful.
The reactions of overseas players to the PV, their reactions to playing the game, and their reactions to various promises.
In addition to these, there are video programs produced by several Spark platform branches in Japan, Europe, and the United States.
The emergence of these programs is due to the localization promotion strategy that Spark is implementing.
Simply put, each of the Spark platform's branches in different regions produces its own localized programs.
Of course, these programs are not entirely unrelated.
They typically share the same program framework.
For example, even though the guests on voice actor programs may differ from region to region, the framework, topics they discuss, and games they play may be the same for a particular episode.
However, because the participants are different, the results will naturally be different as well.
In addition, there are some regional specialty programs.
For example, the American Spark platform has a real gun modification program based on the story of the Girls on the Frontline.
This show is so hardcore that it's only produced by the US branch.
The general idea is to select a gun model from the anime "Girls Frontline" for each episode, and then invite guests to modify and paint it under the guidance of a gunsmith.
Finally, they created a one-of-a-kind, uniquely designed gun.
Each episode ends with this pain-shooting gun shooting at a target, and this ending scene eventually evolved into cyber gambling.
In each episode, a large number of comments suddenly appear at the end, speculating on how many rings this painful gun will score.
These programs all have global subtitles.
Logically, there should be no need for movers.
Chapter Seventy-Nine: Another Miracle
but!
For the average player, the problem isn't the translation, but rather that they simply don't have enough time to watch all the shows.
As a result, the market for essence slices emerged.
This content creator grasped this pain point and, starting from tens of thousands of followers, managed to reach a million followers by simply sharing video clips and reposting reactions and comments from overseas players.
Lin Li glanced at the edited video of this UP.
It definitely requires skill; it's not just simple cutting, but also precise capture of the core elements. He even categorized the videos he cut.
Voice actor related content, funny moments, and player testing.
This is considered a secondary finishing process.
A significant portion of this content consists of reposted and edited videos of foreigners playing games.
However, unlike many content creators who like to repost mindless, overly enthusiastic reaction videos, this content creator prefers to repost videos of foreign professionals or serious travelers offering their opinions.
These videos are quite troublesome to translate.
However, domestic players, who have seen foreigners exclaiming and cheering at the sight of the Spark logo for so long, have also developed an excitement threshold.
Therefore, videos that provide both content value and clear visual value are more popular among players.
This is also why this content creator was able to reach a million followers.
After briefly analyzing why this content creator was able to reach a million followers, Lin Li returned to the question he had initially asked Li Mingxuan.
However, Lin Li did not give the answer directly.
Instead, he sighed.
"Our big tree can finally provide some shade."
Li Mingxuan thought for a moment and quickly followed the train of thought.
"Indeed, I saw some media outlets recently describe the Spark platform as a big tree, saying that the Spark platform drives an ecosystem rather than a single entity."
Lin Li patted Li Mingxuan on the shoulder.
"A single tree cannot make a forest; let's cheer each other on."
Although Lin Li spoke very softly, Li Mingxuan felt his heart beat faster for no apparent reason.
Why do so many large companies like to cultivate a sense of mission?
What would make it so that there are no difficult businesses in the world?
Ultimately, it's because things have come to this point that we genuinely need some shared goals beyond just money.
But about this.
Lin Li doesn't like to shout slogans like those big companies.
You can't shout this out.
~~~
After leaving with Li Mingxuan.
Lin Li returned to his workstation.
There was still some time before he had to go to work, so he lay down on the sofa, took out his phone, and continued watching videos on a site called "Spark Sees the World".
"This content creator has even started compiling review summaries?"
I flipped through the latest works.
Lin Li discovered that just an hour ago, this content creator posted a new video, and the content of this video was quite different from the previous videos.
It's starting to resemble an information summary.
It extracts the core viewpoints from various Chinese and foreign media outlets related to the trajectory of fate.
By reading news articles, we quickly help readers understand how media outlets around the world interpret the phenomenal success of "Destiny's Path".
"Interesting, this content creator has great potential."
News and information compilation programs have always had a strong market, and in this particular field, there are truly no competitors.
Lin Li also watched the video carefully, and it did contain a lot of information.
Based on his research and analysis, and combined with information from various sources, public opinion in both China and Europe and America is currently focused on the unfolding of fate.
Most Western bloggers believe that the prologue of Spark borrows some cinematic narrative elements, combines them with Kinoko Nasu's copywriting, and adds the final boss with accompanying music.
With a little editing, it could be shown directly on the big screen.
[As we can see, Fate/stay night has received high praise for its immersive experience among Western gamers, with some even comparing it to The Lord of the Rings. What are your thoughts on this feedback from Western gamers?]
Listening to the video analysis, Lin Li still smiled and shook his head.
That's a bit of an exaggeration.
I was about to turn off the video, but the content creator started introducing things related to Japan again.
After listening for a while, Lin Li exclaimed, "Wow, there's an expert here!"
If Western players are still rationally analyzing the trajectory of fate.
Once they got to Japan, it basically turned into mindless hype.
This is actually quite interesting. Japanese media hyped up the FATE IP, which was the first wave of dissemination. Japanese independent media then hyped up Fate/stay night and Spark, which further spread the word until it reached the players.
They didn't just hype up the game; they also completely blew up the trajectory of fate, the sparks, and the forests, making it all seem like the heavens.
Some of the phrases are so overused that even I find them cheesy, like "savior of Japanese industry," "recreating Fate," and "the light of anime games."
Goodness, that's really good.
Even though Lin Li felt that this kind of public opinion was helpful for publicity, he couldn't help but feel that it was too much and excessive.
However, Lin Li understood why such a public opinion environment existed in Japan.
In Japan, the worship of the strong is very common.
Many people don't quite understand this sentiment and often associate it with the domestic phenomenon of worshipping foreign things and fawning over foreigners.
However, these two are not the same.
This involves many things and is complicated to explain, but overall, Japan does indeed have US troops stationed there, and economically, the Plaza Accord taught Japan a lesson from its American father.
Therefore, in the Japanese market, as long as you are strong enough, you can enjoy many benefits.
In his previous life, miHoYo enjoyed many benefits from this kind of worship of the strong in Japan because of his dominance.
After the release of Destiny Trail, Japanese players even exhibited a degree of fanatical devotion.
They ignited a spark, working even harder than Chinese players.
Moreover, they don't just talk about it; they put it into practice.
After the release of Destiny Track, in-game purchases were not available.
However, the daily spending on FGO in Japan surged by 17 times, even without any new gacha banners being released.
The revenue curve was like a spring shoot up from dry land, jumping directly from 3 million yen the previous day to 51 billion yen.
51 billion yen in 24 hours, even more extravagant than when the game launched.
Not just the Japanese server.
While the Chinese and Western servers aren't as enthusiastic as the Japanese servers, they've still seen several times the revenue growth.
The reason is...
It's because of the promise Lin Li made back then.
Back then, in order to promote FGO and to secure initial funding from Spark, Lin Li started a promissory note scheme.
It promises that a portion of the FGO Saint Quartz that players currently spend money on will be returned in Fate/stay night in the future, according to a certain ratio.
Even so, there is a limit to this rebate, meaning that the rebate will stop after a certain amount is recharged.
However, many people, especially a large number of low-spending players, still haven't reached the limit even two years later.
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