Game development begins with destroying Girls' Frontline.

Page 515

Sure enough, Hu Qing was spotted.

"Damn it, this Hu Qing is really fast."

Cursing under his breath, Li Tan turned and headed towards the Frontline Girls' Studio.

He and Hu Qing are both quick-witted.

It's important to understand that resources for cross-platform collaborations are limited. For example, Destiny's Path, which is currently collaborating with Dimensional Battlefield, is unlikely to collaborate with other games in the near future.

That's why we're back to what I said before: the resources available within a company are also limited.

And in Xinghuo.

The heads of each studio have considerable authority. Basically, if two studios decide to collaborate, they can report to General Manager Lin, and it will be approved.

At most, the timing will be arranged according to the company's overall direction.

So, who should we collaborate with for these major projects, and who should we collaborate with first?

That's something worth discussing.

Previously, there was very little interaction within Spark, mainly because it was felt that internal traffic generation was unnecessary. However, as Spark's scale has grown larger and larger...

In addition, there's this diversion of fate's trajectory.

Many people have already realized this.

Within Spark, large production teams can also direct talent to smaller production teams.

However, at this time, neither Hu Qing nor Li Tan had found the person they were looking for.

Because the person they were looking for was currently in Linli's office.

Chapter 84 Gods Fight

They also need resources.

"President Lin, just because Arknights was released in the first half of the year doesn't mean it's not a new game. Why can't we collaborate with Fate/stay night?"

"Yes, Mr. Lin, we can also collaborate with Wuqi Mitu. If that doesn't work, we can do a collaboration during the next test of Xinghe Paradise."

"You guys aren't in a hurry at all. It's been a long time since we Battlefront Girls have done a large-scale collaboration."

The group chattered amongst themselves.

Lin Li, however, waved his hand with a smile.

"You guys, don't get stuck in a path dependency. Making good products is the key."

The success of this collaboration between Fate Tracks is actually due to certain unique factors.

On the one hand, the timing was excellent.

To put it simply, it just so happens to coincide with a time when players are in high spirits.

Secondly, it's because of the unique nature of the game "Dimension Battlegrounds"—it's an all-star game where players can also play as Jeanne d'Arc.

There are even some synergies between the two games in terms of skills.

Therefore, once players get the hang of it, they will find it very easy to use.

Furthermore, Dimension Battlegrounds itself also has many FTAE elements.

The map used in this test is the FATE Fuyuki suburbs map, which has been optimized in the previous version.

The map's interactive elements are also related to FATE.

These things work together.

Ultimately, this traffic generation strategy achieved excellent results.

Of course, Lin Li could understand why his subordinates were coming to him one after another. The squeaky wheel gets the grease, as he was the head of the studio with separate financial accounting.

If you don't even have this awareness, you'll only get a headache.

However, Linli will not be conducting large-scale internal user acquisition in the short term.

"You guys do your jobs well. We have plenty of traffic channels next year, including Douyin and the Xinghuo platform. Don't worry about traffic. What you should worry about is whether we can retain that traffic after it comes."

Lin Li's words can be considered a revelation.

In the future, Spark will not lack traffic, but whether it can capture external traffic and turn it into internal traffic will depend on its ability.

Traffic is imported into Spark's system from external platforms such as Douyin, Bilibili, YouTube, and NCNC through the success of a certain game, and then stored through the Spark platform.

This is what Lin Li needs to do.

If we follow this logic, then the significance of internal coordination is actually not great.

Of course, if they want to do collaborations, as long as it's not a story-related collaboration, it's fine to release skins, like Amiya wearing the 95 outfit, to increase player activity. So Lin Li's attitude towards this is neither support nor opposition.

~~~

Although Lin Li himself didn't care.

However, this move by Spark to transfer traffic has left many game developers stunned.

Let's give a shout-out to "The Trajectory of Destiny" first.

Then, by leveraging the popularity of the Destiny's Trajectory, they managed to turn "Dimensional Battlefield," an originally ordinary IP, into a wildly popular work.

That evening.

When "Dimension Battlefield" announced that its daily active users had exceeded 300 million and its global concurrent online players had exceeded 150 million.

Many media outlets were completely stunned.

Originally, their article compared "Dimension Battlegrounds" with Tencent's "Dimension: Glory Showdown".

Now it seems.

What's the point of comparing them? This data is already comparable to "Honor of Kings".

"A rising force in the domestic MOBA genre? A major crisis for Honor of Kings!?"

"If the matchmaking mechanism is not changed, will fake matchmaking in Honor of Kings become the last straw that breaks the camel's back?"

"Dimensional Battlefield issued an announcement: their secret to success is fairness, fairness, and damn fairness."

Can the Dimensional Battlefield, a fair and competitive multiplayer mode, replace Honor of Kings?

"Dimensional Battlefield Assistant is here! Gamers, check out the guide! Don't panic in battle."

When there are no competitors, a game's reputation is actually irrelevant. Honor of Kings had a lot of negative reviews in its previous form, and its reputation was never great.

Even later, Lei Ge's "chicken claw style" pointed out that King of Glory uses AI opponents in matchmaking and deliberately matches skilled players with newbies to balance the win rate.

This news, which would have been a fatal blow to MOBA games, did not have a fatal impact on Honor of Kings.

You might think that Honor of Kings is about 10 players of similar skill levels battling each other.

In reality, the system arranges for AI opponents and newbies to manipulate ordinary players, completing games where the outcome is already predictable.

This is not a matching pattern.

It's a qualifying round.

Ranked matches!

Once you understand this mechanism, Honor of Kings should essentially be renamed a MOBA simulator.

However, because there are no competitors.

Furthermore, Tencent's PR team was able to suppress negative information and obscure it, leading many players to believe, even after Lei Ge's explanation, that there were simply bots in the game.

AI opponents, what game doesn't have them?

Therefore, Honor of Kings was not greatly affected in its previous life.

However, in this world...

You, Tencent, have public relations, but I, Spark, don't?

Why does Spark emphasize completely fair combat in its promotion of "Dimensional Battlefield"?

To put it bluntly, it's aimed at Honor of Kings.

Lin Li's goal from beginning to end was King of Glory.

The last test had some impact, but not a big one. This time, after Spark's traffic increased, a second wave of promotion was launched. As the saying goes, "three men can make a tiger."

Lin Li repeatedly emphasized this point, and given that Honor of Kings, like its predecessor, was slow to react and did not make any substantial changes between the two Spark tests, the situation remained unchanged.

Public opinion began to soften.

The argument that "Honor of Kings is a MOBA simulator and not a MOBA game at all" began to gain popularity, causing the daily active users of Honor of Kings to decline slowly.

Tencent's PR department was extremely anxious because the comments were spontaneous from players, and they couldn't find the source at all.

They could only hastily assemble the development team.

They did a live stream, and then staged a scene of someone carrying thorns to apologize.

However, this live stream still didn't address the root cause; instead, it talked about optimizing various things.

The real intention was not to apologize.

Instead, through an apology, most players who only had a vague understanding of the situation assumed that the official Honor of Kings team had made changes.

simply put.

Don't worry about whether I've changed it or not, as long as most players think I have, that's fine.

This trick was especially effective in my past life.

But here, the very next day, videos questioning the developers of Honor of Kings appeared on Bilibili and Douyin's trending topics.

This brings up a problem that the official Honor of Kings team has been avoiding.

This time, instead of resolving the crisis, the Honor of Kings development team's apology only reinforced negative public opinion, confirming that they did indeed have a problem.

Otherwise, why apologize?

And to apologize, they're playing mind games? Do they think players are idiots?

This image has already appeared.

The popularity of Honor of Kings has declined further at this point.

The matter has already caused quite a stir.

If not handled properly, a complete collapse of reputation is imminent.

However, a penguin is still a penguin.

They held a second apology livestream and stated that the previous planner had been eliminated and a new planner had been appointed.

They also stated that they will launch completely fair in-game battles in the future.

Then, because of the Spark, a skin was given away.

They just internally approved a benefit giveaway, open to all players on the server, offering a skin selection option worth 488 points, which is equivalent to a skin selection costing 48 yuan.

Only in this way could they manage to salvage their reputation, albeit in a rather disheveled manner.

But it only managed to stabilize the situation.

Chapter 85 Starlight Project

During this period of competition, Tencent's "Dimensional Arena of Glory" was completely forgotten.

It's hard to believe, but it's not that difficult either.

While both are 2D MOBA games, Dimension Battlegrounds is booming, Tencent's Honor of Kings has cooled down rapidly. Originally scheduled for a month-long test, the servers were shut down after only 10 days.

Media outlets also analyzed the incident afterward.

Why is it that importing "Honor of Kings" into "Honor of Kings" doesn't work when both are used for traffic redirection?

The reason is actually very simple.

Because "Honor of Kings" and "Arena of Valor" are too similar.

Players who came from Honor of Kings played a couple of games and found that the gameplay was exactly the same as Honor of Kings, so the novelty wore off.