Game development begins with destroying Girls' Frontline.

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These statements are now having a negative effect.

Even though he had deleted almost all comments related to Spark overnight.

But the Internet has memory.

His deletion, ironically, prompted numerous articles from the media.

At this time, it's clear how pathetic "The Scroll of Taiwu" was when it was repeatedly mentioned by foreign media as a clown.

It's so satisfying to consume data now.

Although this doesn't actually increase sales much, since the target audiences of Fallout 76 and The Scroll of Taiwu are not really compatible.

but!

Traffic is the entry point, once something is repeatedly compared and contrasted.

One in 100, or even 1000 people.

This sparked my curiosity.

I'm thinking of going to see if The Scroll of Taiwu is really more fun than Fallout 76.

Lin Li then achieved his goal.

Not to mention, according to backend data and the sudden surge in various overseas live streams.

Thanks to the Spark platform and Spark's good reputation, this round of traffic has really brought a lot of traffic to "The Scroll of Taiwu".

At this point, Lin Li's previous sweeping improvements to the main storyline, the removal of the Riddler, and the focus on gameplay mechanics began to have an effect.

Even foreigners.

After entering the game, I had no idea about the storyline.

It's also clear what they're going to do.

"Oh, I've learned a skill now, and I'm going to go to a martial arts school to learn even more advanced techniques."

"cool!!"

A clear main storyline successfully retained some traffic.

Of course, we also want to thank Chinese kung fu movies for their contributions.

Many North American players, after entering the game...

Surprisingly, they actually found it somewhat interesting.

In addition, "The Scroll of Taiwu" was dubbed in English, and the dubbing was done by the same group of people who made kung fu movies back then. As soon as the sound started...

Many North American players expressed their feelings directly.

"Hey! I've learned real kung fu."

Although, according to backend data, only tens of thousands of North American players purchased The Scroll of Taiwu on the day Fallout 76 was released.

But the impact they had was significant.

As long as you're not inherently averse to cultural differences, games will bring you a sense of "novelty."

Just like someone reading Western fantasy for the first time.

You'll be surprised to find that the world is like that of magicians, elves, and dwarves.

Cultural differences.

It will also amaze foreigners with a world of martial arts.

In addition, given the perceived perfunctory attitude of Fallout 76 towards players at this time, a group of North American players gave this game, which was full of "novelty," extremely high praise.

In addition, several well-known YouTubers have started livestreaming "The Scroll of Taiwu".

"Spark blends elements of Chinese Kung Fu into the traditional sandbox roguelike genre. Trust me, you must try this game."

This is the viewpoint of many foreign broadcasters.

Even though many of them don't even realize that the game wasn't actually made by Spark, and that the logo at the beginning is the Spark Engine logo.

Luozhou is not a studio under Xinghuo Group.

But no matter what.

With a series of chemical reactions.

"The Scroll of Taiwu" has achieved certain sales and received good reviews overseas.

Having obtained this key to traffic, "The Scroll of Taiwu" quickly began to follow the global promotion path that Xinghuo was most familiar with.

Numerous content creators have embarked on yet another round of content reposting.

Foreigners are playing with The Scroll of Taiwu.

It has become a new hot topic.

Even though many players have already seen foreign players' reactions to Spark Games, and are even a bit annoyed by these videos.

but.

When headlines like "YouTube blogger with millions of followers plays Taiwu Scroll" appear.

They will still click in to take a look.

Moreover, this time, The Scroll of Taiwu itself is in a pure martial arts style.

Very Chinese.

Therefore, the reactions of foreign players are quite novel, and often they can create some rather strange sparks.

Secondly, the fact that foreigners are no longer primarily playing the game "Spark" but rather the very event of "The Scroll of Taiwu" has brought about a tremendous impact.

"Penguins going global is a joke."

"Spark's overseas expansion is a real overseas expansion, and they're really good at making money off foreigners!"

What does "cultural export" mean?

Chapter 129 News Never Stops

EPIC's first clash with Spark ended with EPIC suffering a reputational blow.

Online, many people brought up the bets they made back then, asking when EPIC would fulfill its promise and put Spark's ads on its platform.

However, EPIC's official response to this matter was as if they had given up, and they remained silent.

He only retweeted one Spark platform advertisement on his own Twitter account.

Under normal circumstances.

This one hot topic will keep us entertained for at least half a month.

However, EPIC was very lucky.

It was already New Year's Day.

Spark's New Year's Eve event is about to begin.

The media's attention has also focused here.

Spark's New Year's Eve event was divided into three parts. In the morning, there was the Spark Developer Annual Meeting, which was geared towards the industry and could be understood as a gathering of feudal lords.

The afternoon session will feature the Spark Games Awards Ceremony, open to both industry professionals and gamers.

The operations department had initially considered organizing an awards ceremony similar to The Game Awards, but after some preparation, they ultimately decided against it.

The main issue is that the Spark platform has only been around for less than a year, and the game lineup is still in a period of rapid expansion. Holding an awards ceremony at this time would be like putting on a show without any real substance.

It's easy for people to make a fool of themselves.

The last segment of the evening is a special online program exclusively for gamers.

It is currently still under wraps.

Apart from the staff who were preparing, no one else knew what was going on in the Spark Gourd, but although they didn't know what it was going on...

However, the number of reservations for the global live stream has already successfully reached tens of millions...

That's quite terrifying.

~~~

"Impressive, truly impressive."

"Spark is really rich now..."

"That's for sure."

"It's only been two short years, and this large venue can hold at least a thousand people today."

Shen Wansan carried his camera, chatting with his old friend Chen Mo while taking photos of the scene.

"Brother Chen, have you decided who we'll be interviewing today? Let's coordinate and borrow each other's people."

As times have changed, the competition among game media outlets has become quite strange.

The main battleground for everyone gradually shifted from their respective websites to the media section of the Spark platform.

The so-called media section of the Spark platform is a new feature added to the Spark platform in June of this year.

On the homepage.

The default display shows the store, but next to the store, there are three additional main sections: forum, videos, and news.

This is an attempt by the Spark Platform to develop into a "comprehensive platform".

I won't go into too much detail about the forums, as they mainly focus on mobile devices.

It's somewhat similar to Baidu Tieba, where players from all over the world can share information.

It can be considered an internal community of Spark.

The video section, as mentioned before.

The main content released consists of programs produced by Spark.

Because the program is of good quality, there are many players in Japan, China, and even the United States who click on the app or open the PC to go to the video site.

This news has not been discussed much before.

This section is somewhat similar to major portal websites, where game-related news from various news media around the world that have signed cooperation agreements with Spark is gathered every day.

Note that it brings together global media.

They were then organized, categorized, and presented to the players.

Initially, after the various media outlets signed reprint agreements and received a small reprint fee, they didn't take this matter seriously at all.

Available soon.

Everyone sensed that something was wrong.

In the past, when different media outlets reported on their own stories, it was normal for them to borrow from each other.

However, with the emergence of the Spark News feature...

Information has been aggregated.

This is like a competition where everyone competes independently without interfering with each other.

Now suddenly all the runways have been merged together.

That's when things get interesting.

Furthermore, and more importantly, after aggregating the information, Spark extracted the revenue from the Google ad slots reserved after clicking on each news article.

This traffic, which was originally meant for Xinghuo, was instead distributed to the corresponding media outlets.

Finally, to encourage high-quality news.

As long as an exclusive news agreement is signed, these news items will only appear on the Xinghuo platform, in addition to appearing on the websites of various media outlets.

Spark will also pay media outlets a "traffic fee" based on the number of clicks.

Don't underestimate this little bit of money.

Although the revenue is not much, for many media outlets, the revenue generated by the entire Spark platform is additional revenue.