Game development begins with destroying Girls' Frontline.

Page 558

If nothing unexpected happens, the reasons why Spark's event was successful the next day will once again become a research topic for major game companies.

~~~

"There are just too many video clips."

"Yes, Douyin is full of clips about Xinghuo from yesterday."

“I saw it on YouTube too.”

"And in Japan, Shiokawa's opening scene caused a sensation in the FGO community; people even created fan art..."

"Spark's momentum is a bit too strong."

New Year's Day holiday.

On the internet, news related to games was almost entirely overshadowed by yesterday's Spark New Year's Eve program.

The high density of jokes and game-related anecdotes is like a thorn in the side of the players, making them exclaim "Holy crap!"

In addition, no one had done a similar activity before.

People's curiosity about new things can itself amplify these perceptions.

This creates an effect where 1+1 is greater than two.

At the same time, this also resulted in the positive feedback for Spark's event mainly coming from the player community, while the effect was not good for people who did not play games at all but were persuaded to watch the video.

However, considering that this event was prepared by Spark for its players, it cannot be said to be a shortcoming.

~~~

Two days later, on Bilibili.

The second day of 2019, just after the New Year's Day holiday.

Chen Rui summoned the senior executives of Bilibili's operations department to a meeting in the large conference room.

This has nothing to do with the game.

It's about the annual New Year's greeting ceremony.

Since 2010, the New Year's Greeting Festival has been an important annual event for Bilibili.

Preparations were carried out step by step, starting at the end of last year.

Because it has been going on for many years, both the production team and the content creators involved have been involved.

The initial excitement and the racking of brains to come up with good programs gradually evolved into a political task similar to the Spring Festival Gala.

In other words, the focus has shifted from how to make the show entertaining to how to actually produce the show.

for this.

Chen Rui was very clear about this.

That's why he's gathering people at this moment.

Did you all watch Xinghuo's New Year's Eve talk show the other day?

Although this meeting had absolutely nothing to do with Spark.

But Xinghuo has been making a lot of noise these past two days.

For game developers, it might not feel like much yet, since this event is mainly held offline.

However, for Bilibili, and especially for Chen Rui, it actually created a sense of crisis.

"After reading it, I think Xinghuo's approach is worth exploring. Offline events can indeed carry a stronger impact and expressive power."

"It's a pity that our most beautiful night on Bilibili was scheduled earlier. If it had been scheduled earlier, it wouldn't have been overshadowed by Xinghuo this New Year's Eve."

"Actually, Spark is a bit like our Story King, except that their effects seem much better."

"We still need to strengthen our talent pool in the variety show sector."

Chen Rui nodded, but instead of elaborating, he tapped the table.

"Alright, alright, let's get back to the topic and talk about the New Year's Festival."

"Do you think it's possible for us to replace the New Year's Festival with 'The Most Beautiful Night on Bilibili'?"

The New Year's Greeting Festival will be replaced with "The Most Beautiful Night on Bilibili".

This issue has been discussed internally at Bilibili.

In their previous lives, one was ultimately placed on New Year's Day, and the other on the Spring Festival.

However, since the first episode of "The Most Beautiful Night" aired in December 2019 and achieved excellent results, Bilibili's internal investment in "The Most Beautiful Night" has significantly exceeded that of the New Year's Festival.

It becomes more and more obvious as time goes on.

In the present situation.

Influenced by the Spark, Bilibili's top management, starting with Chen Rui, was affected.

Everyone has begun to have a deeper understanding of offline community activities.

This thing really does bring the community together.

In particular, the Spark Carnival, as an offline event, had an effect that Bilibili was very envious of last year.

Chapter 138 My Brother Drives a Land Rover, My Heart Is Feeling Suffocated

It's also a carnival.

BilibiliWorld, also known as BW, is compared to the Spark Carnival.

Although the scale and number of participants are similar, BW's revenue is even slightly higher than that of ticket sales.

However, both have an impact on online coverage.

But it's far from perfect.

Even after the Spark Carnival ended, people were still creating content online until the end of the year.

BW was basically over once it was open, and there wasn't even any discussion about it online.

Therefore, under such circumstances.

Bilibili also realized that online and offline activities should be combined.

This concept is also reflected in the project proposal for "The Most Beautiful Night".

A large-scale gala for Bilibili users.

Without a spark.

Bilibili will only gradually increase its resource allocation for the "The Most Beautiful Night" project after it is first completed in 19 and receives very high praise.

But after Spark had already given the correct answer, especially after Spark's game music concert.

Bilibili has actually been adding more and more support to "The Most Beautiful Night".

This includes the budget.

However, Bilibili's budget is like military spending; in most cases, the overall cost invested in promotion and marketing remains unchanged.

BW and The Most Beautiful Night received more budgets, so the budget for the New Year Festival naturally decreased significantly.

With the budget for the New Year's Festival reduced.

Gradually, another voice emerged.

That is to give up the New Year's greetings ceremony.

The appearance of this sound was not without reason.

The person who made this suggestion gave their reasons.

Last year, Bilibili's New Year's Festival couldn't beat Xinghuo's New Year's Festival.

Why invest so much money this year?

The topic of the disastrous failure of the New Year's Festival was actually very sensitive within Bilibili, but as time went by, these topics went from being taboo to being talkable.

Bilibili itself has been analyzing why the number of concurrent viewers and the completion rate of last year's New Year's Festival decreased by nearly 30% and 41% year-on-year, respectively.

The conclusion reached is quite interesting.

They didn't analyze the program quality, program arrangement, or other internal factors.

Instead, the most important reason was the high degree of overlap between Bilibili and Xinghuo's users.

Although gamers and anime fans seem to be different groups of people.

However, there is a high degree of overlap between Xinghuo's users and Bilibili's users.

In this context, the Spark New Year's Festival became of higher quality and more innovative, quickly impacting Bilibili's original New Year's Festival audience.

Given that this happened last year, will a similar situation occur this year?

The team behind the New Year's Festival production team says absolutely not! They're determined to redeem themselves.

But Bilibili's executives don't see it that way.

The core of today's meeting is whether to further reduce the budget for Bilibili's New Year's Festival and devote more energy to Bilibili Carnival and The Most Beautiful Night.

"After the Spark New Year Festival was renamed this year, the publicity efforts will definitely be greater. If we really want to compete head-on, it will be quite difficult."

The person speaking is Wang Tao, the person in charge of BW. You can tell his stance just by hearing his title.

However, he didn't say those words aloud.

This year's Spark New Year Festival has been confirmed to be renamed.

New Year's Carnival.

The reason for this change is, on the one hand, to avoid using the word "festival," just like the previous New Year's Festival was renamed the Age Festival.

Secondly, and more importantly.

This is because Spark made adjustments to its offline activities for the entire year of 2019 at the end of last year.

After the adjustment, Xinghuo will have 5 major festivals every year: the New Year Carnival in February, the Xinghuo Carnival (also known as Xinghuo Festival) in April, the Summer Xinghuo in August, the Game and Music Festival in November, and the New Year's Eve in December.

This adjustment was implemented starting in 19.

The entire adjustment plan has been updated on Xinghuo's official website.

The definitions of each festival are also clearly written.

Based on these adjustments, Bilibili executives, including Chen Rui, believe that given the current momentum of Spark, the New Year's Festival of Spark this year will definitely be very successful in the first year after these adjustments.

So it's on the top floor.

Chen Rui didn't intend to confront them head-on; there was no need.

Of course, abandoning the New Year's greeting ceremony does not mean that the New Year's greeting ceremony will no longer be held.

It's simply about reducing the budget and lowering costs.

In short, Chen Rui chickened out.

Although he didn't say it, the meeting began.

Everyone knows Mr. Chen's attitude.

However, Chen Rui chickened out, but the person in charge of the New Year's Festival didn't want to, because if he chickened out, he wouldn't have any budget.

"Mr. Chen, we can't judge this year based on last year's situation."

Sun Longxing, the person in charge of the New Year's Festival, was in a terrible mood. The battle hadn't even started yet, and the big boss didn't want to fight anymore.

“Our directions are different. Spark does have an advantage in game content, but we also have a significant advantage in animation.”

Sun Longxing listed a series of data.

Spark expands outwards through games, while Bilibili expands outwards through animation.

"We lost the competition last year because our content wasn't good enough. We still have two months left this year, and if we have a sufficient budget, we can achieve great results."

Moreover, as a tradition of Bilibili, it would be ridiculous if the New Year's Festival didn't get a sufficient budget.

However, even though Sun Longxing argued his case logically.

Other executives at the meeting, however, still suggested reducing investment.