Game development begins with destroying Girls' Frontline.

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The girls responded immediately.

At this moment, they showed Fu Han the utmost respect. What did this mean? He was like a second parent to them.

"Great! French food is wonderful! Sister Fu is so generous!"

Fu Han smiled with satisfaction.

Before fighting the outside, make peace with the inside first.

She read in a book that one should first reassure people before doing anything.

She will write her autobiography after she succeeds.

The title of this scene is "A Successful Life Begins with a French Meal".

She enjoys the feeling of being surrounded and adored.

"Then it's settled. I heard there's a Michelin-starred French restaurant nearby, so we'll go there tonight."

She took out her phone and started booking a restaurant.

"Huh? To a Michelin-starred restaurant?"

"I need to touch up my makeup first so I can take photos later."

"I'll go too, I'll go too."

A group of women chattered away. They were already the type to stick together for warmth in the company, and now that Fu Han was around, they didn't even bother to pretend anymore.

They're still at work, and everyone at their workstations is touching up their makeup.

Why touch up your makeup?

To make the photos look better at night...

The most ridiculous thing is that Fu Han told this story in the afternoon, and this group of people didn't do anything productive all afternoon.

The discussion about cosmetics and how to apply makeup was over.

Some people say, "Isn't anyone going to do anything about how arrogant they are?"

Hey, nobody seems to care.

Fu Han's current position is already considered a senior executive within miHoYo's organizational structure.

Said it before.

miHoYo operates on a project-based system.

At this time, miHoYo had already entered a period of rapid expansion.

The development teams for Genshin Impact and Honkai Impact 3 alone number nearly a thousand people, not to mention non-developer roles such as operations, planning, community, and HR.

Therefore, in terms of management...

To a large extent, miHoYo's management is comprised of these project leaders.

So far, at least in Fu Han's position, the other project managers have all been quite reliable.

Therefore, someone like Fu Han appeared.

Nobody really has much experience.

However, there are smart people in Fu Han's team.

Fu Han himself was aware of this, which is why he ate French food that evening.

Fu Han also took the opportunity to discuss what to do in the future.

"First, contact Xinghuo and get all the operational accounts back."

"Make another event plan, mainly targeting overseas markets."

"Animations, comics, advertorials, guides—bring it all on, pile on the content."

At this point, one of the girls asked a question.

They can barely manage to write advertorials, and they can barely manage to operate an account.

Can it be animated or made into comics? Who can do that?

Forget about strategy guides, they've never even played the game, they don't even know all the characters, how are they supposed to write a strategy guide?

Fu Han smiled.

He made a "two" gesture with his hand and said something.

Outsourcing.

This is Fu Han's secret weapon at work, thanks to miHoYo's high salaries and executive bonuses.

Even if she outsources the company's work, she can still make money, and quite a lot of it.

Previously, he was just a minor leader with limited resources under his control.

Now she's the "big boss".

Outsourcing is not even something to hide; it's already within her decision-making scope.

Moreover, miHoYo's promotional activities follow a set pattern.

Fu Han frequently uses one of these tactics.

Basically, it can be understood as setting up a plot first.

A character caused trouble, affecting everyone. Others needed to help resolve the crisis. In the end, the crisis was resolved, and everyone made dumplings together.

It's that simple.

Whether it's a webpage event storyline, a promotional background storyline, or a short film.

Just plug in the formula.

This is why Fu Han hadn't encountered any problems with outsourcing so many times before. Once you throw out this set of formulas, the rest depends on the budget. If the budget is low, it's just text + images.

A high budget makes it a comic book, and an even higher budget makes it an animation.

That's because we've always done it this way, and it's always worked.

Only now could Fu Han leisurely enjoy his French meal.

We are not worried at all about future overseas publicity and promotion efforts.

Chapter 153 Kuro

One week after miHoYo finalized its operational strategy.

Guangzhou, Kuro.

"Mr. Billionaire, hehe, the nickname that the Japanese media gave to President Lin is really interesting."

"Holy crap, a hundred billion? Spark made a hundred billion?"

"It's Japanese yen, how can you be so naive?"

"Stop yelling, Mr. Lin will be here soon."

"Where's my notebook? Where's my notebook?"

"Hey, why don't you just bring some people? Old Wang brought a recording pen."

"You don't know anything! I need to find a laptop to make it look real!"

If we were to say that the continuous chaotic battles between Spark, Penguin, and EPIC at the end of the year had any chain reaction...

Kuro has completely sided with Spark.

This is just one example.

Before today, although Kuro had close ties with Xinghuo, Kuro's boss, Liu Sheng, had his own plans for the company's future.

However, with the entry of miHoYo...

Kuro instantly felt a sense of low pressure.

First, the official announcement of the 3.0 major version of Honkai Impact 3rd was made, and the release date was set for January 25th.

Furthermore, miHoYo's subsequent promotional activities have also put pressure on Kuro.

The release of Honkai Impact 3.0 is not just a simple major version update.

miHoYo even changed its logo for this major update, modifying the Honkai Impact 3 logo to create Honkai Impact 3.0.

The change in the logo reflects miHoYo's determination.

The official statement says this update will bring the biggest upgrade in Honkai Impact 3rd's history.

At the same time, a large number of content creators started posting related videos.

"Is this still Honkai Impact 3? Is this really not a new game?"

"Honkai Impact 3rd new version? NO, it's a new game!"

"The perfect version for new players! Complete all missions to get an S-rank character!"

Besides the video promotions from these Bilibili bloggers.

Promotional advertisements for Honkai Impact 3.0rd have already flooded the market.

Advertising is a magical thing. It seems like there is no exclusivity. If you put on an ad, I can just put on an ad too, right?

But that's not actually the case.

Why can large companies dominate small companies?

The reason is that if they really wanted to suppress it, large companies could buy up most of the publicity and distribution channels, leaving you with no publicity or distribution channels.

You can't complain yet.

Moreover, they have legitimate reasons.

My major version update is due for promotion.

Not convinced?

If you're not satisfied, why don't you spend money to buy it yourself?

In this market competition, the highest bidder wins.

Mihoyo's sudden move left Kuro speechless.

Kuro had been working overtime for almost four months, tightening his belt, just to launch the game sooner and avoid the peak season for game promotion in 2019.

Unexpectedly, I changed it to January.

There are actually experts here.

Kuro is still too young.

Liu Sheng never expected miHoYo to be so ruthless.

They are valued so much.

In any case, with miHoYo's fate sealed...

At this point, Kuro only had two options left: either increase funding and budget, or launch a large-scale publicity campaign.

Either give up and do nothing.

It gained momentum by leveraging the traffic of the Xinghuo platform.

Ultimately, Kuro chose to walk both paths simultaneously.

There's a major prerequisite for going down this path together: money.

A penny stumps the hero.

Moreover, Kuro is now far short of more than a penny.

Before Punishing: Gray Raven, Kuro had released a game called Battlefield Twin Tails.

Moreover, unlike Honkai Impact 2, this game didn't bring much profit to Kuro, and it has long since been shut down.

At this point, Kuro wasn't making any money at all.

The money used to develop the game is all going to be used up from past savings.