Game development begins with destroying Girls' Frontline.

Page 610

After the interview was completed.

Lin Li also began to observe the situation of "The Wandering Earth" in Japan.

This may be a market where a breakthrough can be achieved.

In the United States, Sony's influence is not that great, and it won't be able to expand its screen time anytime soon.

But in Japan.

Sony's influence is considerable.

Chapter 196 Flooding the Screen

Moreover, the performance of Spark's global New Year's Carnival this time has somewhat spurred Sony on.

During the event, global revenue for the Sony PS4 platform increased by more than 9%.

Note that it refers to the whole.

Moreover, the Sony PS4 doesn't resemble the Spark platform; it only relies on a few Spark games.

In addition, the Spark PS4 co-branded edition also sold out within a day.

Within Sony, the level of cooperation with Spark has undoubtedly been raised significantly.

This time, Sony Pictures seems to be flexing its muscles in front of its allies.

The number of screenings can increase suddenly.

Lin Li also experienced firsthand what it meant to be called a prodigy.

"Capital is profit-driven."

The video, recorded in the afternoon, was used as material on major Japanese television stations and social networks that same evening.

Sony not only brought out Lin Li.

They even brought up Liu Cixin.

A film based on the "Three-Body Problem" universe has arrived.

Although I don't know how The Wandering Earth became part of the Three-Body Problem universe.

Subsequently, the full version of Lin Li's interview was also released.

"Following his work in video games, will Mr. Hayashi bring new changes to Japanese cinema?"

Just look at the title.

Who would have thought that Spark, the company behind "The Wandering Earth," was just an investor?

Sony's marketing strategy is so aggressive that they practically claim it's a film directed by Lin Li.

And then.

Sony also brought in a whole bunch of influential figures in the Japanese film industry for promotional purposes.

A series of promotional activities.

By the fourth day, the daily box office in Japan had exceeded $300 million, and the cumulative box office had reached 10 billion yen. It should be noted that last year, a total of 12 films in Japan, including foreign films, grossed more than 50 billion yen.

Based on the current trend of "The Wandering Earth", it will definitely gross over 50 billion.

Compared to my previous life.

The current revenue has already surpassed the total overseas box office revenue of The Wandering Earth 2.

Especially the box office in Japan.

This information was quickly relayed back to China through various media outlets.

The fact that "The Wandering Earth" became a hit overseas has surprised domestic media.

Chinese films are becoming wildly popular overseas.

It gives the impression that Chinese football has qualified for the knockout stage.

It's not that it's completely impossible, but the difficulty level is so high that most ordinary people walking down the street wouldn't even believe it anymore.

But The Wandering Earth managed to do just that.

At this time, "The Wandering Earth" had already become a huge hit in the country for several days.

The media also praised it from all angles.

Now that a new perspective has emerged, the media is wondering if there are more details to uncover about the overseas operations of The Wandering Earth.

This digging actually unearthed a lot of information.

"The global publisher of The Wandering Earth is actually Spark?"

When will Spark release another movie?

"Huh? Is this Xinghuo the Xinghuo that makes games?"

The more contrasting a news story is, the more interesting it becomes.

Therefore, the media is naturally willing to report on it more.

These discussions are growing.

For example, Xinhua News Agency directly published a report.

Why did "The Wandering Earth" become such a hit in Japan? A detailed analysis of the global publisher of "The Wandering Earth," Spark.

Then, there's something even more direct.

Is Xinghuo the lucky star of China Film & Television? How did it accidentally create a new legend?

These news reports accelerated the meteoric rise of the "Wandering Earth" IP.

This also accelerated the popularity of "The Wandering Earth: Home".

From movies to games.

It seems like overnight, everyone is talking about The Wandering Earth.

"The little ball has made something of itself."

This trending topic stayed on Weibo for an entire day.

The Spark platform has once again come into the public eye.

By this time.

Spark's operational activities also began to catch up.

Using movie tickets not only gives you a 8% discount on game purchases, but also allows you to receive two hours of free game time.

The most emotionally stirring moment for a movie is right after its release.

The phenomenal success of "The Wandering Earth" is essentially similar to the phenomenal success of "Black Myth" in later years.

All of these works have reached the top level of the industry in terms of quality, filling the gap in domestic products.

At the same time, its values ​​align with those of the Chinese people.

In its previous life, "The Wandering Earth" attracted 1 million viewers.

Even if we exclude those who watched it two or three times, at least tens of millions of people have seen "The Wandering Earth."

The overlap between these people and Xinghuo is not high.

To attract more people to try the game, the last three post-credits scenes in The Wandering Earth movie, apart from the short film shown in space, both relate to the game.

Even before the movie screening, long advertisements for games are shown.

Of course, not everyone who watches a movie will play the game.

Even if only one in ten people learn about Spark and download the Spark platform, it's still possible.

That's for Xinghuo.

Both are extremely large traffic entry points.

What's most valuable is the traffic itself, traffic from outside the circle.

The so-called "traffic outside the circle" is like before Black Myth: no matter how amazing your game is, it's impossible for every streamer on the entire internet to be playing it.

But Black Myth can do that.

On the day Black Myth went on sale, everyone—from computer vendors and animation streamers to general merchandise sellers—was playing it...

How many people's first AAA or even single-player game was Black Myth?

This is what it means to break out of the circle.

Similarly, these movie users are focused on The Wandering Earth.

Many people may indeed be gamers, but they are not Spark users, and as a result, they are not satisfied.

So, in order to learn about The Wandering Earth, I downloaded the Spark platform and tried out the game.

This is what Spark needs.

These users don't need loyalty; they just need to know that the product exists.

Spark will release other games in the future.

After watching the advertisement, he could think of the platform and Spark.

For Spark, that's already a success enough.

~~~

"The Wandering Earth has grossed over 3 billion RMB worldwide, with over 50 million viewers globally. The game of the same name has sold over 3.5 million copies worldwide, generating over 300 million RMB in revenue."

"Both games and movies are thriving."

"An industrial miracle of the new era, the Wandering Earth IP."

"The legend continues. According to estimates, The Wandering Earth's global box office is expected to exceed five billion."

"The Wandering Earth has surpassed 5 billion yen at the Japanese box office, making it the best-grossing foreign film in history."

"Sony's CEO stated that they will strengthen their cooperation with Spark for global distribution."

"The Wandering Earth 2? It's already on its way!"

"The timeline of the Wandering Earth game and the main feature film."

"Did you see them all clearly? Those game Easter eggs in the movies."

"At Xinghuo Mall, all merchandise related to The Wandering Earth was sold out. The person in charge said that an unlimited pre-sale will begin tonight."

"Scalpers are devastated, saying they've never seen a peripheral manufacturer with such a large production capacity."

"The Wandering Earth" is a huge hit, not only the movie but also the game.

Whether to buy or not is another matter; after watching the movie, any player...

Most of them logged in and claimed free game time.

It is foreseeable that this sales volume will definitely continue to rise in the future.

News about various games and movies was being broadcast to the public as if it were free.

Basically, as soon as I open my phone, whether it's Douyin or Bilibili, I'm on it.

All I see are news stories about The Wandering Earth.

Chapter 197 Steam Arrives

If I had to describe Xinghuo's New Year Carnival in one sentence,

Each place had its own unique kind of excitement.

There's so much information, so dense, that sometimes even the media can't grasp the key points.

However, it is a direct competitor of the Spark platform.

Steam, however, accurately grasped the core issue.

Valve building.