Game development begins with destroying Girls' Frontline.

Page 642

It refers to online trolls.

The culture of online trolls in the gaming industry is basically as long as the history of gaming itself.

As it has developed to this point, it has become professionalized and standardized.

Any major manufacturer has its own network.

Yu Zhong was naturally very familiar with this.

Coincidentally, Tang Yan was also very familiar with it.

Shanda, of course they're familiar with this.

So Tang Yan asked directly.

"What kind of public opinion support do they need? Can it be used to deal with Xinghuo?"

This is a very important question.

Is public opinion effective?

Of course it works!

Sometimes you can defeat your opponent without bloodshed, but public opinion isn't always so effective.

Especially when facing a strong enemy.

In the past, when Tencent was promoting the mobile game "Civilization Online", it used a large number of online trolls to attack "Three Strategies" because its schedule clashed with Uncle's.

Unfortunately, it ultimately failed to make a breakthrough.

Therefore, it is not difficult to see that using online trolls is not always effective.

It can only be effective when the opponent reveals a weakness.

It is useful, but not very useful.

Especially for Xinghuo.

Even the game companies in the Spark Group.

By 19, even a fool could sense that something was wrong with Xinghuo's public relations department.

However, in recent years, public opinion surrounding Xinghuo has mainly been defensive.

So everyone just felt that something was amiss.

Chapter 229 Public Opinion

"Of course, we're not going to deal with Starfire. We're going to fight those games that imitate Girls Frontline."

"Let the public believe that we are the best alternative to the frontline girls."

"Then, go and cause trouble for Spark. Haven't people been saying that the story of Girls on the Frontline is coming to an end these past few days?"

"We'll use this spot to attack."

After saying that, Yu Zhong went on to describe his views in detail.

Several key marketing points have been summarized.

Firstly, there's the practice of staged accidents, a comprehensive form of staged accidents.

While staged accidents to extort money is disgusting, it does generate a lot of online traffic.

How did penguins succeed back then?

With the huge success of KartRider, Tencent's QQ Speed ​​quickly followed suit.

With the immense popularity of Bubble Fighter, Tencent's QQ Tang even shares a similar name, going so far as to blatantly imitate it.

These staged accidents do indeed have some effect.

Secondly, the publicity and promotion focus on differentiation.

Instead of emphasizing surpassing "Battlefront Girls", the emphasis is on making the best game "like" "Battlefront Girls".

The competition is focused on games similar to Battlefront Girls, such as Reigen: Starting from Another World.

That’s what people say.

A ship girl game that no longer treats the ship girls themselves as opponents, but instead treats games like Kantai Collection and Azur Lane as opponents.

By using online trolls, they portrayed Girls' Frontline 2 as a graphically upgraded alternative to Girls' Frontline, while simultaneously attacking other Girls' Frontline-like game communities.

Let players from these communities play Girls' Frontline 2.

The core of the argument is probably: if I can't beat my father, can't I beat my son?

That's the theory.

Thirdly, it's about addressing pain points in marketing.

This point was completely useless for the girls on the front lines in the past two years, but it is starting to show some promise now.

He also glanced at the online discussions about Battlefront Girls 2.0.

According to his own understanding.

It's highly likely that this 2.0 version of Girls Frontline won't offer much in terms of gameplay.

It's nothing more than a large-scale naval battle.

What else could there be?

That would be perfect; he could use this to his advantage, ending the Girls' Frontline storyline and starting the Girls' Frontline 2 storyline, combining them for promotional purposes.

This combo was executed.

According to Yu Zhong.

"I don't need to win! But I think a draw is perfectly fine."

~~~

At this moment.

The border between Shanghai and Suzhou/Hangzhou.

A dilapidated villa area.

This villa area.

It was built during the real estate boom of that year.

It was a hot commodity at the time.

Now it has become an unfinished building.

The area is poorly located with virtually no surrounding amenities; it takes about 20 minutes to drive into the city center.

The parts that have already been handed over are basically unoccupied.

However, almost no one lives there.

This means that there are still some people living here.

"This business is getting harder and harder to do."

The villa in the villa area is a three-story villa that looks the most well-furnished.

A man wearing a floral shirt and covered in tattoos was squatting at the entrance of the villa, smoking.

People passing by him would call him Brother Xiao.

In front of the doorway where he was squatting, there were two display stands that had weathered countless storms.

On these two somewhat faded display stands, there is a sign advertising the product.

[Xiao Ling Customer Service: We are continuously recruiting customer service staff. Excellent compensation and benefits. Contact person: Ms. Xiao]

Following that sentence was a phone number.

This is a person squatting on the ground smoking.

It was none other than the owner of Xiao Ling's customer service company.

Like many people who like to use pseudonyms.

His real name is not Xiao Ling, but Qin Xiao.

The reason he used a pseudonym was, of course, because he wasn't in the customer service business; he did everything.

Online debt collection, online loans.

Of course, there's also his main business: online trolls.

In this area.

There were about a dozen people working for him.

Don't be fooled by the small number of people.

But this is already a fairly large online marketing company.

Because the main scale of online trolls is not offline, but online.

Those who followed Qin Xiao were mainly responsible for recruiting, training, and creating groups.

As for online, a company like his can easily summon thousands of people online.

However, the more people there are.

The more people eat and the more horses chew, the higher the cost will be.

Therefore, once there is no income.

Qin Xiao has a bad temper.

This is not.

He sat by the door, smoking silently.

He's smoking it right now.

Suddenly a loud voice came from upstairs.

"Brother Xiao, a customer has come in!"

"what business?"

"A big deal!! It's about that silly kid from last year."

Upon hearing the words "silly boy,"

Qin Xiao immediately jumped up.

But soon, as if he had thought of something, he asked a question in confusion.

"Damn it, didn't that idiot get fired by Tencent? He still has money?"

"I don't know. When he called, he sounded really arrogant, saying he wanted you to call him back yourself."

Qin Xiao stubbed out his cigarette.

"Hey, this can't be wrong, a big business opportunity has come."

While walking.

Qin Xiao was still sighing.

Last year, this silly young man, though a bit dim-witted, was still very generous with his money.

Especially at the beginning of last year.

They also gave them a lot of money, asking them to find ways to smear Xinghuo's boss.

The money they gave was incredibly high.

"It's been over a year already."

Qin Xiao sighed again.

Normally, those who work in the online trolling industry don't take on jobs targeting ordinary individuals, except for those targeting public figures like celebrities.

Especially people like company bosses.