Game development begins with destroying Girls' Frontline.

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Being a senior executive at Tencent is also very expensive.

In the end, he picked and chose.

KOG has been selected.

Speaking of which, it's been since the THAAD incident in 16.

From a purely game perspective.

It is much more difficult for Korean games to enter the Chinese market than for games from other countries.

The "Korean Wave ban" not only restricts the entry of Korean celebrities, but also freezes Korean games.

Although reports last year indicated that the "ban on Korean entertainment" had ended.

However, there has never been any explicit "ban on Korean games" issued in China.

Logically speaking, since no "ban on Korean entertainment" has ever been issued, wouldn't it be easy to handle?

But the reality is quite the opposite.

Since no official ban on Korean games has been announced in China, there is no question of lifting it.

Therefore, starting in 16, the possibility of Korean games entering China was basically zero. The State Administration of Press and Publication would not allow you to obtain a game license. Later, the State Administration of Press and Publication took office.

The current license freeze means that Korean games are even less likely to be an exception.

Chapter 259 Kim Hyung-tae

The game licenses were finally reinstated at the end of last year.

Tencent also submitted several applications for Korean games, but unfortunately, they all disappeared without a trace.

The inability to enter the Chinese market for three consecutive years led to the rapid decline of Korean games.

Li Weixi was naturally aware of this matter as well.

However, as time went on into 19, the situation took a slight turn for the better.

This turning point came from overseas game licenses.

Overseas game license numbers are a very strange thing.

By now, the entire industry and the State Administration of Press and Publication have tacitly accepted that as long as you have an overseas publishing license, it is acceptable.

Then you can bring the game to PC and use an "accelerator" to enable domestic players to log in and play.

This opening.

It's because Spark's external output is quite powerful.

To prevent foreign companies like Steam and EPIC from selling games globally to China.

Xinghuo, a local company, is the one that cannot be sold.

And it was a specially made opening.

This loophole saved many games during the license freeze.

It has indeed driven the integration of games worldwide.

Many overseas manufacturers are willing to join the Spark platform because it allows them to better connect with Chinese players.

However, during this time period.

Penguins have actually benefited from the dividends as well.

On WEGAME.

Since last December, Tencent has launched a free accelerator and has also listed PUBG on the so-called WG International Edition.

Not only do they offer discounts year-round, but they've also set up an "Asian" server.

It did indeed attract many players to switch to WG, since the WG version's online speed was indeed more stable.

However, this kind of opening cannot be openly publicized.

Therefore, the returns were not as great as expected.

Therefore, Tencent has been struggling with whether to use this model to operate the games it has already acquired the rights to, such as "Black Desert" and "Lost Ark".

Operating with an overseas license number is a double-edged sword.

Because once you use this model, then Tencent's biggest weapon, its massive advertising campaign, will definitely be unusable.

Otherwise, that would be flipping the table.

PlayerUnknown's Battlegrounds was deleted by Tencent because they knew it wouldn't pass censorship.

However, Tencent is confident that "Black Desert" and "Lost Ark" will pass censorship, at least in terms of their content.

Moreover, these two games at this time.

It wasn't back in 23 or 24.

At that time, both games were highly anticipated in China.

If Tencent had the choice, it would definitely want the game licenses issued so it could launch large-scale, top-tier marketing campaigns for both games.

pity.

The reality is very cruel.

Since the release of game licenses, even though the speed of license issuance has been increasing.

There isn't a single Korean game yet.

at this time.

Tencent has to reconsider operating overseas game licenses once again.

To operate an overseas game license.

We need to find a way to solve the publicity and distribution problem.

Ultimately, Penguin, or rather, Lee Wei-hsi, actually found a solution.

Since we can't promote the game, why not promote Penguin Carnival?

We can promote some games that haven't been released yet at the carnival, right?

It's normal to announce when WG's international version will be launched at the carnival, right?

Yes.

This is exactly what the penguins are planning.

Once this news is released, Tencent can easily influence public opinion with a little bit of online manipulation.

This will allow you to redirect players to the site.

Of course, to achieve this, Penguin's game carnival this time has to be effective and make a big splash.

This is also why Lee Wei-hee came to South Korea.

At this year's Penguin Carnival.

Lee Wei-hee has prepared several big surprises, in addition to "Black Desert" and "Lost Ark".

To boost the event's prestige, Lee Wei-hee went to great lengths to persuade Pearl Abyss to hold the premiere of "Red Desert" at Penguin Carnival.

A trailer for A:IR, the new PC game from Bluehole Studios, the developer of PUBG, will also be released at the carnival.

The game "God Bless Free," developed by Neowiz, is also a major highlight.

Not only that.

Li Weixi also spearheaded a collaboration between Tencent and NCsoft, planning to emulate Spark and rival Shanda by creating a remake of Aion.

The new version of "Dungeon Fighter Online" and the new game "Crossfire" were all released all at once.

It can be said.

This time, South Korean companies came as a group to support the penguin.

It stands to reason.

Having accomplished this much, Li Weixi was able to give up his post.

But he still felt it wasn't enough.

This whole bunch of games looks pretty impressive.

But Lee Wee-hee himself knew that South Korea's game industry had declined very rapidly in recent years, and that these games were things that could be seen but not touched.

In addition, you can't possibly get an overseas license for every new game that comes out.

That traffic channel simply couldn't unleash Tencent's full potential.

Ultimately, after looking around, Li Weixi decided to go all out and, in addition to distributing games, also planned to acquire one or two game companies.

Follow the normal Tencent marketing strategy.

After looking around, Lee Wei-hee finally settled on KOG.

KOG is a suitable company size.

Previously, they developed online games such as "Eternal Adventure" and "Elsword".

Elsword, in particular, was quite popular in China for a period of time.

Now it's declining again.

The latest title is "KurtzPel," which is also a secondary game, focusing on 2v2 PVP gameplay and is a 3D fighting game.

That's precisely because it's a 2D game.

That's why Lee Wei-hee took a liking to it, if this acquisition can be reached.

At Penguin Carnival, KurtzPel can be the main focus of promotion.

South Korean manufacturers have been relatively quiet in the past two years.

But at least it's stable, and once it's acquired, it will no longer be a Korean company.

KurtzPel, of course, doesn't need to worry about the ban on Korean content.

~~~

a few days later.

Seoul

Marriott Hotel.

A black Mercedes slowly pulled up at the entrance.

Kim Hyung-tae arrived at the hotel entrance with Yoo Hyung-seok, the second-in-command of his company.

tonight.

The penguins want to hold a dinner party here.

Almost all the game companies in the South Korean industry were invited.

Those who can attend this dinner are among the top figures in the Korean gaming industry.

However, Kim Hyung-tae didn't really want to come here.

Because today's guests included not only him, but also people from his former employer, NCSoft.

But he had no choice but to come.

As the owner of Shift Up.

At that time, Shift Up was far from being as elegant as it would be in later generations.

Despite the huge success of their narrative-driven collectible card game, Destiny Child, released in 16, Shift Up is currently facing severe financial difficulties three years later.

Especially after the "Sword Star" project was launched last year, the revenue from "Destiny Child" alone has been insufficient to support the company's operations.

If we look at the company's overall development history...

Shift Up is very similar to miHoYo's.

After making money with their first game, they all poured all their money into AAA projects, but Shift Up wasn't as lucky as miHoYo.