Game development begins with destroying Girls' Frontline.

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They usually only appear for a few minutes and are not always present. Of course, players can lock onto and attack these "hero" units during the game, but the experience may not be very good.

Although these units will not attack players proactively, you may still be cut down if you enter their range.

Just like the guy on the big screen, who rushed up and got his human stump sliced ​​off by Kira, and the camera even gave him a close-up.

This drew a burst of laughter from the audience. The experience brought by this IP bonus is wonderful for Gundam players, and being killed by hero units will not affect the number of resurrections.

While respawn time will have some impact on combat, overall, the impact will not be particularly significant.

Chapter 404 Hero Units

Of course, the "celebrity worship" trend was also considered during the employee beta testing process.

The so-called "star-chasing craze" means that as soon as a hero unit appears, everyone in the game stops doing anything else and focuses on attacking the hero unit.

After all, player-versus-player PvP can be played anytime, but nerfing Kira the Bone is not an opportunity for everyone.

If this happens, it could very well affect the outcome of the game.

Therefore, this system was not included in the initial version. It was only later that someone included it in a gray-scale test during a black-box test and found that even if players encountered this situation and lost the game as a result, they were not averse to it.

Of course, this is also related to the settlement method of Gundam Battle.

As mentioned before, the settlement method in Gundam Battlegrounds is somewhat similar to that in World of Tanks, where players earn silver coins and experience based on their hits, damage output, and kills.

There is a 25% fluctuation in wins and losses, meaning the winner gets 100% of the profit, and the loser gets 75% of the profit.

This gap maintains a certain level of competitiveness, preventing players from playing recklessly without caring about winning or losing, while also preventing the game from becoming boring like World of Tanks with its 50% gap.

Furthermore, since Gundam Battle uses a COST revival system, this kind of light entertainment is more about surprise than competitive excitement for players.

Therefore, after receiving high praise during the gray-scale testing, Spark ultimately incorporated iconic scenes from the animation, or rather, dynamic hero events, into the game.

For ordinary players, they can also choose to just watch and enjoy the show. As long as you don't actively lock onto hero units and engage in combat with them, it won't affect the battle at all.

Of course, hero units also have health points.

For players who enjoy a challenge, they can also try fighting these bosses. Starfire even created defeat voice lines and cutscenes for these hero units.

However, in the small-scale gray-scale testing, there has been no record of a hero unit being completely killed before it leaves the field.

Therefore, at this point, the players were unaware that these hero units could actually be defeated.

"As expected of Xinghuo, their popularity is off the charts..."

Looking at the lively scene, Kento Miura was filled with emotion. He suddenly remembered that last year, Bandai held a model exhibition. When he went to the event, the whole scene was as bland as water.

Some people even started swearing when the new model was announced that day.

Compared to Xinghuo, this is like currency dying, and comparing people is enough to drive you crazy.

Following the staff's directions, I arrived backstage and had a brief conversation with Lin Li.

The first live match has now concluded.

The host takes the stage and introduces the guests.

Kento Miura took the stage first, expressing Bandai Namco's desire and best wishes for the collaboration with Xinghuo. The applause in the audience increased when the host introduced him as the CEO of Bandai Namco.

Kento Miura was quite happy, thinking that the applause was rather enthusiastic, which showed that Bandai Namco still had a good reputation among players.

Before his smile had even faded, the host called out Lin Li's name.

Screams erupted from the crowd.

The atmosphere at the scene was instantly ignited. Kento Miura was stunned for a moment. As the CEO of Bandai Namco, he had often heard people say that Lin Li was very popular among players.

But his understanding of being popular was nothing more than having people applaud when he went on stage, or at most having people call out his name.

This is the limit that Kento Miura can imagine.

But when Kento Miura saw the players screaming in front of him, almost everyone took out their phones, and he even heard someone calling their friends at the scene, asking them to come over immediately.

Stop looking at swimsuits, come over here!!!

Kento Miura was deeply shocked. After all, most of the players present were male, and it was quite difficult to get a group of men to scream.

Not to mention the cheers from so many people.

In fact, the cheers and screams of the players at the scene were not without reason, because Lin Li's schedule could change at any time, so even a few days in advance, Xinghuo Japan had already begun to prepare the relevant scripts and details for Lin Li's appearance on stage.

However, they didn't say a word about it in terms of publicity.

After all, Lin Li is not a guest, but the boss. Even Lin Li himself cannot be 100% sure about his schedule. What if he announces it but then doesn't show up?

That would be great fun.

Because there was absolutely no prior publicity, many audience members were stunned when the host announced that the next guest was Lin Li.

Lin Li's influence in Japan is considerable, thanks to Japan's inexplicable worship of the strong. At this time, books analyzing why Xinghuo and Lin Li succeeded are becoming popular in Japan.

Moreover, Lin Li is well-liked and has a strong sense of affability. When he walked onto the stage wearing a shirt with a projection of the original Gundam, his steps were steady and his face showed a confident smile.

The cheers and applause at the scene were like waves, one after another.

Kento Miura had seen his share of grand occasions, but even as he smiled and shook hands with Lin Li, he felt a pang of envy.

~~~

That evening, the first day of Summer Spark ended.

The most enthusiastic response came from TikTok around the world. Almost simultaneously, whether people played the Spark game or not, they all received Summer Spark cosplay clips.

This kind of push notification often continues for a long time because most TikTok users will stay after seeing such high-quality swimsuit cosplay.

Some bolder users even dare to click the "like" button. In fact, for Douyin, you don't need to click the "like" button. As long as you watch the entire video, Douyin already knows what you want.

"This year's Spark Summer campaign is even more intense than last year's..."

"That's right. Last year, the momentum didn't seem as strong. Look at this year's searches; it's not just us, Japan, South Korea, and look, even France and the United States are on the list..."

In the Douyin operations department, several staff members are watching the data department review the day's data.

Their work can be described as complex or even highly sophisticated, including things like Douyin data analysis and content operation.

However, it's not exactly simple either.

It involves extracting data from the daily data reports of Douyin (TikTok) to generate daily trending topics, which are then made public to facilitate media coverage and user trend-following.

This can also be considered a way for Douyin to promote itself externally. After all, as Douyin's influence grows, simply promoting Douyin is no longer very effective.

Instead of relying solely on Douyin's data for reporting, media outlets could actually increase their reach.

Chapter 405 Spark's "Low Profits, High Volume" Strategy

"The influence of Spark is indeed quite exaggerated. Look at the search curve for Summer Spark, it has increased by tens of thousands of times in a single day."

"That's right, male users make up as much as 80%."

"That's why they say astringency is the primary productive force."

"The search for Gundam battlefields is also rapidly increasing."

"Both of these are eye-catching. I remember today the Gundam Battlegrounds official account's Gundam battle animation, didn't it surpass 100 million views worldwide?"

"really.."

"Is this the first video on our global scale to surpass 100 million views?"

"I think so..."

"Speaking of which, it seems that this global perspective was proposed by President Lin."

Douyin Global Vision is a new section jointly launched by Xinghuo Platform and Douyin. It is somewhat similar to Douyin's previous local section, but the local section expands inwards.

Globally, the approach is to expand outwards. Videos with a global perspective need to pass a review, which is relatively strict. However, once approved, they can be seen by TikTok users worldwide.

The subtitle recognition and automatic comment translation technologies were ported from Xinghuo.

This feature is nominally still in gray-scale testing, but in reality, its adoption rate is already quite good. Most of the content and advertisements released by Spark are placed on this channel.

In addition, this channel has also brought considerable advertising revenue to Douyin.

~~~

As the summer sun begins to ignite, Douyin (TikTok) has launched its first major offensive.

However, most game developers at this time did not care much about what the media was saying. On the first night of Summer Starfire, the vast majority of developers were doing the same thing.

Check the data, then issue a battle report.

To passersby, Summer Starfire might just be a festival where they can see beautiful women and feast their eyes.

In the eyes of players, Summer Spark is a huge carnival for anime and manga games, because almost all games will release their own summer-themed skins and special summer versions on this day.

For manufacturers, Summer Spark is like a Double 11 shopping festival.

By leveraging Spark's substantial discounts, bundles, and discounted packages, along with swimsuit skins, the revenue generated in a single day can be equivalent to half a month's or even a month's worth of revenue for some games.

This year, Spark even launched a super skin pack worth 648 yuan. By purchasing it, you can get 42 swimsuit skins from 42 popular global anime games, including Galaxy Paradise, FGO, Battlefront Girls, Arknights, Punishing: Gray Raven, Mercury World, and Onmyoji.

Each game has a set, and on average, each set of skins costs less than 16 yuan.

The price is ridiculously low, and the skins in this skin pack aren't bad either. For example, the skins from Galaxy Paradise, Onmyoji, and Punishing: Gray Raven are all 3D skins with special effects.

This skin pack is limited to 1000 million sets worldwide.

When Spark initially set this limited quantity, many media outlets mocked and questioned Spark's ability to sell 1000 million sets, especially as a limited edition.

No matter how much of a discount you offer, your total price is still 648, which isn't exactly cheap.

However, these pessimists overlooked one problem.

The Spark skin pack is actually aimed at a very wide range of people. You don't have to play all 42 games, just five or six.

The skin pack is already a great deal, even for games like Onmyoji where skins are ridiculously expensive on a regular basis. When you see the quality of the skins in the skin pack, you'll understand why.

Some even feel that it's already a great deal to buy a skin for 648 yuan without having to draw one.

Not to mention, there were so many Spark games included, so the entire package sold out in just 23 hours after it went on sale.

Players of FGO, Onmyoji, and Starfire make up the majority of the player base.

Moreover, the sales curve of this gift pack is also very interesting. In the first hour, the gift pack sold very slowly, very slowly, but as time went on...

As the number of gift packs dwindled, they sold out faster and faster.

Especially when it came to the last million, it only took 9 minutes to sell out the last million.

That's the charm of limited editions.

Japanese manufacturers have extensive experience in using the word "limited edition," which demonstrates its effectiveness in marketing.

In fact, if this item were not limited at all, even though it was cheap, it probably wouldn't have sold so quickly, because these skin packs are account-linked.

Once the skins are linked, all skins will be credited to your account, avoiding the possibility of splitting and selling them separately.

With the 1000 million RMB worth of items sold out during the 648 promotion, the total daily revenue of the entire Summer Game Festival across all platforms in the ACG (Anime, Comics, and Games) category reached a staggering 101 billion RMB, of which limited-edition skin packs alone accounted for 64.8 billion RMB.

Why is this data so alarming? Because according to the data, in the statistics table that only counts ACG (Anime, Comics, and Games) games, the total revenue of the entire Chinese ACG game market in 2018 was only 315 billion yuan.

Although the 101 billion is global revenue, the 315 billion is domestic ACG (Anime, Comics, and Games) revenue in China.

But this number is still quite staggering.

The daily turnover is almost half of last year's, and the most talked-about item is naturally Xinghuo's 648 skin pack.

A super skin pack that has been purchased by 1000 million players worldwide.

Putting everything else aside, just the fact that the development teams of these 42 games were able to come together to complete such a project is quite an incredible feat.

Not to mention, it actually sold.

This was actually beyond Lin Li's expectations. After all, although people usually think that 648 yuan is not much money, in the entire gaming industry...

There aren't many people who can afford to pay 648 yuan for a game.

Whether you call it bundled marketing or a limited-time offer that induced impulsive purchases, the fact that Spark was able to sell 1000 million copies speaks volumes about two things.

Firstly, Summer Spark does indeed provide players with sufficient emotional value.

Secondly, Spark's player coverage is already quite large.

Of course, there were some discordant voices after this incident, such as some scalpers starting to resell initial skin accounts.