chsdbacks Page 813
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However, this year is a little different because we organized the Summer Game Festival together with the owner of TGA, so Spark and TGA have also established some connections.
Spark also provided some funding.
As a result, Spark, which only received one game nomination in 2017 and 2018, received five nominations in 2019.
These are: Best Ongoing Operation for Battlefront Girls, Best Adaptation for Touhou Fantasy World, Best Multiplayer Game for Destiny's Path, and Best Art Direction for The Wandering Earth: Home.
And the most significant nomination, Galaxy Park, for Game of the Year.
Although Xinghuo did not conduct any related publicity, it had a significant impact on the Chinese media and gaming communities.
TGA originally had little influence in the country.
But with Spark receiving five nominations, its influence and attention skyrocketed.
At this moment, although it is still a bit short of the nomination for Black Myth in later generations, it is still much better than the fact that TGA was almost ignored in China in previous years.
influenced by.
TGA also took the opportunity to expand its accounts in the country.
They even asked on Weibo, "Who do you think should be the winners of this year's various awards?"
The marketing for this round of TGA was actually quite good.
The question "What is TGA?" even became a trending topic on Weibo.
Globally, many Spark players are also discussing which awards Spark can win this round.
Most of the speculation focuses on the best adaptation of "Eastern Fantasy World", the best multiplayer game of "Destiny's Path", and the best art direction of "The Wandering Earth: Home".
These three awards.
The first two are because the player fan base is indeed very large, with not only Chinese players supporting the cause, but also Japanese players making a strong statement.
The Wandering Earth, on the other hand, is purely due to its superior art quality and the fact that it's a single-player game.
Regardless of what the speculation is.
Within the Chinese gaming media circle, everyone agrees that Xinghuo will be the first Chinese company to win a TGA award.
"So, what do you want to say?"
After listening to Li Weixi's description, Ma Xiao did have a better understanding of the current situation.
But he still didn't understand what Li Weixi was trying to express.
"What I want to express is..."
Li Weixi sidled up to Ma Xiao and whispered his plan.
No one knows what they said, but the next day, Lee Wei-hee flew to the United States.
~~~
The people at Tencent are busy, working overtime to fuel their December gaming festival.
People from other domestic game companies are also busy.
Xinghuo Building, Changjie Street.
Cheng Huixi went on a buying spree at the food street.
This was her last day working at Xinghuo, so she had a lot of things to pack.
Do not misunderstand.
She wasn't fired by Xinghuo, because she wasn't an employee of Xinghuo to begin with.
She works in NetEase's operations department.
The reason I've been coming to work at Xinghuo these past few days is purely to prepare for the upcoming China Manufacturers' Special Sale Festival in December.
Manufacturer's special sale event.
This wasn't actually created by Spark; it's already been a publisher's sale on Steam.
However, the manufacturer sales on the Spark platform are a bit different.
If it's a special sale, then it really is a special sale.
Moreover, Spark's intervention in manufacturer sales and the intensity of its activities are completely different from Steam's more relaxed approach.
After confirming the partner manufacturers, Xinghuo provided almost hands-on guidance throughout the entire marketing process.
Furthermore, Spark's platform operations team will also be stationed at the company to discuss and finalize the event details, and ultimately launch the event to the market together.
The first manufacturer sale of the year is from Capcom.
Before this round of special sales, Spark had already been building momentum, even releasing a video of Spark negotiating with Capcom.
This video went viral worldwide.
Especially in the country, many people who watched this negotiation video associated it with medical insurance negotiations.
The video content is very simple.
It's basically about Spark helping players negotiate prices.
Spark was saying, "Lower it, lower it, you're not being sincere." Capcom was saying, "No, no, we can't go any lower, or we'll lose money."
That's roughly the logic; this negotiation actually had a certain scripted element.
However, it's not entirely a fiction, because for Spark, the more benefits Capcom can offer, the greater the scale of the promotions, and the stronger the appeal of the Spark platform.
Therefore, at the negotiating table, the two sides really went back and forth.
During the first round of negotiations, there was even a scene where Capcom was so angry at Spark employees that they started cursing. In the end, Spark's negotiators had to bring in Lin Li, a big shot in the industry.
It was only after Lin Li made a phone call to Capcom's boss that this minor crisis was resolved.
This kind of show, which is 30% acting and 70% real, has indeed attracted many players.
Because no matter how you act, Xinghuo ultimately managed to bring down the manufacturer's special offer price.
Monster Hunter World, released in 18, has been reduced to 88 yuan, while the bundle containing the original game and the latest Iceborne DLC has been reduced to 198 yuan.
The Resident Evil 2 Remake, which was released in early 19, was priced at 99 yuan.
The most outrageous one has to be Resident Evil 7, released in 17, which was driven down to 39 yuan.
In addition, there is a buy-one-get-one-free promotion.
During the event, purchasing any Capcom game will grant you a free copy of Resident Evil HD Remake.
Buy three copies and get an extra copy of Resident Evil 0 HD.
In addition, Capcom is offering a 8% discount coupon, valid until 2020, to long-time fans who have previously purchased Capcom games on the Spark platform, and specifically states that it is available for new games.
Finally, based on all the activities.
Spark also prepared something called a super progress bar for the manufacturer's special sale festival.
For all products participating in the manufacturer's special sale, when the total sales volume reaches 200 million units, a 5% rebate will be given based on the player's order price; when it reaches 400 million units, the rebate will be 10%, and so on.
The maximum rebate that all players can receive is 25%.
Chapter 447 Is NetEase Going to Transform?
In other words, if the total sales of all games during the sale exceed 800 million copies, the Iceborne DLC bundle, originally priced at 188, will ultimately cost an astonishing 141.
Keep in mind that at that time, a single Iceborne DLC on Steam cost 198.
This smooth combo, after stacking up a super progress bar, delivered the final blow.
This directly led to a surge in sales of Capcom games on the Spark platform, with Resident Evil, priced at 39 yuan, reaching the top spot on the single-player best-selling chart on the day of the event.
Buying Resident Evil 7 and getting Resident Evil HD for free is such a great deal!
In addition, sales of other Capcom games also skyrocketed.
After a week-long campaign, all products sold reached 621 million units, and all players received a rebate of 15% of the order price.
It can be said to be a win-win situation.
Players felt they had hit the jackpot, and Capcom was also shocked by the sales of over 600 million copies in a week without any new releases.
Although the bulk of this cost is Resident Evil 7 at 39%, as mentioned before, once a game is completed, the developer's costs are fixed.
Every additional unit sold after that is a profit.
Therefore, Capcom is extremely satisfied with the entire manufacturer's sale event.
On the last day of the event, Capcom's CEO also recorded a video on Twitter to thank players worldwide for their support and to thank Spark for their efforts in organizing the event.
It is also geared towards people within the gaming industry.
They shared Capcom's experience with this global sale.
"If I had to describe Xinghuo's special sales marketing in one sentence, it would be 'professional,' extremely professional."
"Our sales figures are also closely related to the comprehensive promotion and marketing efforts of the Spark platform, from splash screen ads to pre-recorded programs, and global channel promotion on the day of the event."
"The staff at Xinghuo worked alongside us almost the entire time, and we are very grateful to Xinghuo..."
Capcom's words didn't cause much of a stir among gamers, but they circulated widely among game industry professionals because of this special sale.
Capcom's stock price also rose for several days in a row.
It's like Qin Shi Huang touching an electrical wire and winning by accident.
Afterwards, some players asked Capcom why they didn't hold similar events on Steam, and the reply was that Steam couldn't provide the necessary support.
After that, Spark's manufacturer sales became a very popular promotional method for many manufacturers.
Ubisoft and EA also did a good job with their subsequent two sales.
Especially EA, because EA already offers very deep discounts on its own games, plus Spark, wow, many classic games are being sold off for 9 or 19 yuan, like they're free.
Following three consecutive rounds of special sales in September, October, and November, Xinghuo's Game Manufacturer Special Sales Festival has earned its own reputation.
So it was December.
Spark has finally begun to try to promote special sales festivals for domestic manufacturers.
Originally, Spark wanted to create its own special sales festival, namely the Spark Special Sales Festival. However, after careful consideration, it decided to first launch a special sales festival for domestic game manufacturers.
After all, Xinghuo was no longer an ordinary game company at this point.
Given Xinghuo's current status in China, it might not be quite worthy of being called the leader of the martial arts world, but no one would dare to disagree with calling it the senior player in the domestic game industry.
After much deliberation, the Xinghuo platform operations department ultimately changed the December manufacturer sale to the Huaxia Game Manufacturer Combination Sale Festival.
Why is it a bundle sale?
It's really embarrassing to say, but although there are many manufacturers in China, apart from Xinghuo, there are really no other major manufacturers with international influence.
So if you want to hold a special sales festival, you have to do it all at once.
Since Xinghuo didn't participate, the main players were divided into two groups: one group consisted of service-oriented game developers such as NetEase, Kuro, Seasun Games, and Manju.
Single-player games mainly include titles such as Naraka: Bladepoint, Conqueror's Blade, The Scroll of Taiwu, and Invisible Guardian.
Neither Naraka: Imperishable nor Conqueror's Blade are strictly speaking old games.
Their scheduled release date is December, and they're the type to hold promotions as soon as the product goes on sale.
Besides these two, miHoYo's Genshin Impact, after dodging two rounds of attacks from Starfire, has also decided to launch its open beta during this event.
Rather than calling this a special sale event, it could also be called the China Games New Game Launch Festival.
NetEase also has a new game coming out, but it's not a new game being promoted. Instead, a demo will be released during a special sale period for game developers.
This game is "Gui Mingyue," a new anime-style fantasy RPG developed internally by NetEase and spearheaded by Liu Hua, using the Spark Program model.
At this time, "Return to the Moon" had been in development for less than half a year, and the demo was just a gameplay verification demo. If it were a normal process, there would be no need to release the demo for trial so early.
There are deeper reasons why NetEase was in such a hurry to launch it.
The reason for this is that NetEase has been seeking transformation recently.
As one of the three giants in the domestic market.
While NetEase may not be as innovative as Spark, it is relatively more open to innovation than Tencent.
The reason is simple.