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Is Sony trying to capitalize on the penguin craze?
No, do you have any shame?
The development team of "My Perfect Strategy" exploited the marketing of Tencent's "Tomorrow" because the two games do indeed have similar themes.
We don't even know what kind of promotional video Tencent is going to release, so why is Sony getting involved?
Besides, you're Sony! And isn't this a PS5 launch title? Did you even have a PS5 launch event? Are you just trying to ride on Tencent's coattails?
However, the response on the other end of the phone was equally confident and assertive.
The idea is to release a short promotional video before the PS5 launch event, then say nothing and just show the PS5 and Spark logos – that would be truly impactful.
This will also help generate buzz for the PS5 next year.
That way, players who want to know more about the game's future will be more likely to watch the PS5 launch event!
Hearing what the other side said.
Lin Li was speechless. All he could say was, "As expected of Sony."
"What if Tencent's press conference doesn't feature a game with a similar theme?"
"Don't worry, Mr. Lin, we've already inquired and found a similar post-apocalyptic theme. Just tell us if it's okay. If it is, I'll notify our operations team to prepare for the promotional release. You can also release one in cooperation."
"..."
Lin Li sighed after hanging up the phone with Sony.
"I'm increasingly confused by this world. It's one thing for game developers not to avoid mentioning competitors when promoting their games, but why do they actively try to piggyback on their success? What is all this about?"
Su Shanshan also covered her mouth and laughed.
"Maybe they saw how someone succeeded at piggybacking on a penguin and wanted to try their luck."
Hearing this, Lin Li could barely understand.
If we're talking about the most popular game in the global gaming market right now, it's definitely "Perfect Strategy".
After selling a million copies on its first day, the game quickly became a bestseller thanks to Spark's investment in promotional resources and positive word-of-mouth from the first batch of players.
It was a true blockbuster sale.
After gaining popularity in China by leveraging Tencent's marketing efforts, "My Perfect Strategy" climbed the ranks, reaching the top spot on both the Spark Community popularity chart and the Spark sales chart.
Soon, this buzz spread from China to other countries, starting in Japan.
As the market with the highest concentration of anime and manga fans.
"My Perfect Strategy" is a game-changer for the Japanese market, a perfect fit for its target audience, and its popularity on the Spark Community remains consistently high.
Starting the next day, a large number of Japanese YouTubers began streaming the game, followed by a massive influx of players.
On the third day.
Various derivative works of "My Perfect Strategy Guide" have appeared on video websites all over the world.
The format of short episodic dramas plus the final showdown adopted by Xinghuo has indeed successfully created several distinctive characters and has also provided a lot of help for fan-made editing.
On Bilibili, YouTube, and Spark's own video channel, a massive amount of fan-made edits have also flooded in.
There are all sorts of wives' factions, and it's a life-or-death struggle between them.
With this surge in popularity, the game's sales quickly rose from one million to two million, and then naturally broke through five million in the first week.
The level of popularity remains high.
As we all know, once something succeeds, there will always be people who study why it succeeded, and some people will even fabricate these things to gain traffic.
The success of "My Perfect Strategy" has benefited Kyoto Animation the most. As an interactive animation company that started the project at the same time as Spark, Kyoto Animation's interactive animation is said to be in its final stages.
Secondly, there are some large animation production companies.
Besides, many people are also researching how the production team became popular. In their research, they discovered something very mysterious.
That is, all the Spark games that capitalized on Tencent's traffic eventually became very popular.
Upon closer examination, it's not hard to see that this conclusion is quite absurd.
What does it mean that Spark, which has piggybacked on Tencent's traffic, is very popular? Ironically, this mysterious thing has actually spread to a small part of the industry and within Spark itself.
Lin Li hadn't expected that Sony would actually believe in this kind of thing.
"Sony's people are so stupid. Do they really believe that piggybacking on Tencent's traffic will make the game more popular? They should be using that time to think about how to market their own PS5."
Lin Li was smiling when he saw his internal communication software beep several times.
Pick it up and take a look.
Good guy...
Adventure World, Gundam Battlefield, Dimensional War, Future Defense Line, Girls' Frontline: Siege, Chinese Paladin 1, Chinese Paladin 4, Heroes of Might and Magic III Remastered, Song of the Saintess...
A large number of producers within Spark Entertainment wrote to us, asking if we could release a new promotional video in collaboration with Tencent.
"........."
Chapter 475 Bringing Good News
Time flies.
The launch date for Penguin's "Trendy Toys" project has arrived.
NetEase Guimingyue Production Team.
7 pm.
Liu Hua was eating McDonald's with the main creators of Gui Mingyue in the conference room.
The reason for eating McDonald's at this time is not because it's Thursday, but because the entire project team has to work overtime today.
I wasn't supposed to work overtime today.
However, Liu Hua was quite concerned about the promotion and marketing of Penguin's "trendy toy" project, which is why he stayed to keep an eye on the data.
As for why Liu Hua, as the producer of "Return to the Bright Moon," cares so much about Tencent's promotion and distribution.
it's actually really easy.
In an effort to capitalize on the hype, Liu Hua has prepared a new promotional video for "Return to the Bright Moon." Whether or not it will be released, and when, depends on Tencent's promotional efforts and pace.
"Penguin, penguin, you'd better give it your all!"
"Don't worry, Mr. Liu, Tencent is doing a really good job today."
Ding Lijun, the lead artist of "Return to the Bright Moon" next to Liu Hua, couldn't help but laugh when she saw Liu Hua muttering to himself.
The penguins today were indeed quite fierce.
The "Trendy Toy Project" sounds like a gimmick, but Tencent has added a lot of embellishments to it. For example, the main purpose of the project is to achieve its goal of investing 100 billion RMB through Tencent.
To create a batch of good games for the domestic market.
Meanwhile, Tencent also created suspense on the official website of the Trendy Toy Project. The first batch of Trendy Toy Project consists of eight games, so there are eight silhouettes, and some information about the developers is also marked below the silhouettes.
What? Dr. Boston, involved in the development of multiple AAA titles.
And who is the creator of another classic game?
It looks very intimidating.
Besides looking impressive, Tencent has been promoting itself for several days, stating that it is truly determined to turn over a new leaf this time, and that its trendy toy project aims to be an innovator in the world of games and a trendsetter in the gaming industry.
They even made their own documentary about Tencent Games employees, expressing the so-called "entrepreneurial spirit" of the "new generation" of Tencent Games employees.
It's not just these publicity campaigns; the media is also publishing articles with a unified theme: prodigal son returns, and Tencent's funds are finally flowing to the right places.
What else? Once Tencent gets going, as the world's largest game developer, it's sure to bring surprises to players.
A large amount of publicity resources poured into the media, turning into a deluge of news. The homepage prominently displayed global live streaming, and the partners included not only Bilibili but also YouTube.
This is also the first time that Penguin has conducted a large-scale global promotion.
To celebrate the launch of the Trendy Toys Project, Tencent started a live stream giveaway event, offering gift packs from dozens of different Tencent games, which were given out after watching for a certain amount of time.
In addition, there is a lottery every ten minutes.
It can be said that the promotional efforts were absolutely at full capacity, to the point that it was almost unbelievable. In the past, promotional efforts of Tencent's scale were at least for new game promotions.
But this time it was just a short clip.
No matter how much you hype it up—whether it's some trendy toy project or some kind of trendsetter—it's still just showing videos in the end.
"Penguin's video streaming has started!! Holy crap, it's surpassed one million concurrent viewers! That's fast..."
"Huh? Really?"
"Holy crap, seriously! Get the operations department ready. If any game has anything to do with ancient Chinese style, immediately show our promotional video..."
Seeing the number of viewers on Tencent Video start to rise, everyone in the conference room was incredibly excited.
This scene also deeply moved Ding Lijun.
“In the past, we were afraid of any event that Penguin held, and we would avoid Penguin’s publicity efforts. But in just a few years, we have actually walked right into it. Times have really changed.”
"You know what, it's really true. It's not that times have changed, but that penguins have lost their deterrent power."
Liu Hua laughed heartily.
"It's not that the penguin has lost its deterrent power. You see, the penguin's traffic advantage is still there. It's just that nowadays everyone agrees that quality is more important than traffic."
Why is quality more important than quantity?
"Because we have our own traffic now."
The reasoning is actually very simple, but when it was actually said, it made the others in the meeting room quite emotional.
Once upon a time, Tencent, with its "traffic is king" mentality, was invincible. But now, with the emergence of the Spark platform, "quality is king" is gradually replacing "traffic is king".
When everyone controls traffic, the value of traffic itself becomes less important.
Of course, what Liu Hua didn't say is that Tencent's traffic still has value; otherwise, it wouldn't be able to attract so much traffic just by casually hanging up a "trendy toy" label.
~~~
"Mr. Xiao!! I have great news to share! The number of online viewers has surpassed five million, and the total number of views has exceeded twenty million..."
Next to the Penguin headquarters.
Ma Xiao is resting at a five-star hotel.
The reason Ma Xiao rested at the hotel instead of at the company was because she had another activity planned for tonight: after the broadcast, she would personally visit the operations department to express her appreciation to the employees who were working overtime.
Of course, the visit is just a visit; it doesn't affect his current enjoyment of a foot massage at a five-star hotel.
Hearing Li Weixi's good news.
Ma Xiao breathed a sigh of relief. Even before the broadcast, he felt that the resources he had gathered should be enough, and just as he had said.
It was just a video, I really don't know how it went wrong.
Even so, he was still a little nervous until Li Weixi called. He kept checking Xinghuo's official Weibo account, afraid that Xinghuo would launch another surprise attack.
Fortunately, Xinghuo remained silent.
With this thought in mind, Ma Xiao put down her phone with peace of mind and settled in to enjoy the foot massage. She should be able to land safely tonight.
However, he hadn't even enjoyed it for a few minutes.
Lee Wai-hee called again.
When the phone rang, Ma Xiao had a vague feeling that something was wrong. The time interval between the two calls was too short, so the first thing she said when she answered the phone was...
"Is something wrong?"
Lee Wai-hee was stunned, but his reaction was quick enough.
"I don't know if this counts as a problem, Xiao. You'll know if you open Weibo. This is a bit complicated to explain."
Ma Xiao didn't even hang up the phone; she sat up and immediately went to Weibo.
Upon entering Weibo, the first thing I saw were several trending topics related to the Penguin Trendy Toys Project. These trending topics were all purchased by Penguin, so it wasn't surprising.
But soon, he saw some strange things under these trending topics.
"The latest promotional video for Gui Mingyue?"