Game development begins with destroying Girls' Frontline.

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The number of sponsors for the TGA next year will visibly decrease significantly.

In other words, from the perspective of capital and the outside world, if TGA does not make changes, it will definitely not be able to compete with the Spark Awards in the end, which is why this situation has arisen.

As we all know, when capital starts to panic, that's when disaster begins.

And now.

Jeff can only think about next year if he survives this mudslide.

~~~

It's no exaggeration to say that right now, the entire gaming world is in complete chaos due to the numerous New Year's Eve events, with Spark being the center of a whirlpool.

It stirred up a lot of traffic.

For example, as soon as the Spark console was released, some insiders immediately claimed that Sony's next-generation handheld console had been launched, and they made it sound very convincing. Some even said that the Switch 2 was coming out, and others said that Steam also had similar hardware.

For example, as soon as Spark launched its new user acquisition campaign, EPIC also announced that its new users could choose any four games from all the games EPIC had previously given away as a new user bonus.

Steam has also announced a new user referral program that offers a classic game bundle containing games such as Left 4 Dead 2, Half-Life 2, Portal 2, and more.

Sony and Microsoft have also launched their own promotions that include games with the purchase of a console.

While these activities may not be as impressive as Spark's "Choose Anything" event, when combined, they created a much bigger buzz, somewhat similar to Taobao's Double 11 shopping festival.

Although Taobao is still the main player in Double 11, the principle is the same: all platforms are ultimately involved in a shopping festival.

Chapter 500: Steam is here?

In addition, the outward-radiating effect of New Year's Eve galas has begun to become apparent, especially in China, Asia, Europe and the United States, where more and more ordinary players have suddenly realized this.

Xinghuo, a young platform that has been around for less than two years, seems to have some real strength.

Lin Li, who has attracted a great deal of attention.

At this moment, I have just ended my happy New Year's Day holiday and am writing course materials in my office.

Yes, it's courseware.

After discussing university-enterprise cooperation with Suzhou and Hangzhou Universities, Xinghuo has successively launched cooperation with more than a dozen universities around the world. Before the Spring Festival, each of these partner universities had some ulterior motives.

It's the end of the year, time to wrap things up.

Especially recently, as Xinghuo Yuzhou Studio began collaborating with several universities in Yuzhou, the Yuzhou government wanted to invite Lin Li to give a proper lecture at Yuzhou University.

This can be seen as laying the foundation for school-enterprise cooperation.

Lin Li wasn't particularly fond of this kind of formalistic stuff, but since it was geared towards universities, he felt it was actually a platform.

It is important to know that with the development of the times, Chongqing has gradually become a city with a relatively high concentration of gaming talent due to its population advantage.

Such as in past lives.

The Pathea Tech from My Time at Portia? The CSG from Amazing Cultivation Simulator? The Yuzu Cat from the Dyson Sphere Project.

These are all companies from Chongqing, and because Chongqing is a new market, and the first game to become popular was Pathea Games, talent has been concentrated on developing single-player games.

The path aligns well with Xinghuo's, and considering future development, President Lin finally agreed to make the trip.

Although I agreed.

However, Lin Li didn't have much time to prepare course materials, so he bought several books on Spark and wanted to see how others talked about Spark.

Then he found a very magical book in the bookstore, a university textbook related to games.

What's amazing is that the book's cover features the logos of several domestic game companies, with Spark's logo not only being the largest but also placed in the very center.

The book is titled "An Introduction to Modern Dual-Platform Game Design" and is one of the textbooks used in several universities in China that offer game design majors. It was published by Suzhou University Press.

There are three people on the list of editors-in-chief. One of them is the old professor that Lin Li met in Suzhou and Hangzhou last time.

The book's content is also very interesting. Just like the word "modern" in the title, many of the things in the book are indeed in line with social trends.

Many of the cases are directly related to Spark Games.

Seeing Lin Li preparing his lesson, Su Shanshan smiled and brought him a cup of coffee.

In fact, the reason why the two naturally came together was largely because Su Shanshan had a feeling of admiration for Lin Li, which led her to fall in love with him.

In addition, the two often communicate in private.

Lin Li also often talked to her about game design.

"Are you going to give lectures at a school?"

Lin Li nodded.

"I'd also like to hear you give a lecture."

Su Shanshan sat down next to Lin Li, and the two often teased each other in their spare time.

"Then I'll tell you when I get home."

Su Shanshan noticed that Lin Li seemed somewhat perfunctory, so she narrowed her eyes slightly.

"Should we wear a sailor uniform?"

Lin Li immediately perked up and raised his head.

"Yeah."

Su Shanshan's eyes crinkled into crescent moons with laughter.

"Would you like to wear stockings? Black or white?"

Lin Li thought about it very seriously.

"The black stockings are nice, but the white stockings are great too. Maybe I should buy both."

Seeing Lin Li like this, Su Shanshan's smile almost overflowed, and she waved her hand.

"Then I'll go buy it now, and you have to wear it."

Lin Li nodded subconsciously at first, then suddenly realized what he meant.

"Me? Wait a minute, I think there's something wrong with this plan! The logic is flawed; what teacher wears a sailor uniform?!"

Upon hearing Lin Li's answer, Su Shanshan couldn't hold back any longer and burst out laughing.

~~~

Just as Lin Li and Su Shanshan were playfully fighting, someone hurriedly knocked on the office door.

And so, Su Shanshan and Lin Li finished work in a second, transforming from a sweet young couple into the serious boss of Xinghuo and the gentle boss lady of Xinghuo.

"Please come in."

Those who dare to report directly to Lin Li's office are certainly not insignificant figures.

Sure enough, the person who pushed open the door was none other than Xu Dengke, the head of Star Core Studio.

Xu Dengke has been incredibly busy these past few days, which is evident from his attire today: a plaid shirt, slightly disheveled hair, and dark circles under his eyes beneath black-rimmed glasses.

He said hurriedly as soon as he entered the door.

"Something's wrong, Mr. Lin!!"

Upon hearing this, Lin Li was startled.

"What happened? Did something happen at the factory?"

Xu Dengke shook his head.

"The factory is fine, it's Steam! They suddenly announced that they're going to hold a new product launch this week."

Lin Li, who had just stood up, sat down again.

"That startled me, what's the big deal..."

"No, Mr. Lin, how come you're not surprised at all?"

Seeing Lin Li's calm expression, Xu Dengke was somewhat surprised, knowing that he and his team were quite startled when they received the message.

After all, all the original publicity and planning were designed based on the idea that there were no competitors.

Now, suddenly, Steam says they also have a handheld console, and not only that, but they've already held a press conference, are ready to showcase it to players, and are ready to sell it at any time.

This made Xu Dengke feel a little...uncomfortable.

It's important to know that at this point, although the Spark handheld console had completed its hardware design and was even in production, software optimization was still in full swing.

It will be at least after the new year before it is finally launched to consumers.

In other words, if Steam's claims are true, then they will gain an advantage and release the product first.

Xu Dengke poured his heart and soul into the StarCore handheld game console, but when it came to the end, an unexpected event occurred, and he panicked.

That's how they rushed all the way from the factory to find Lin Li.

He had expected Lin Li to be greatly surprised after he told him about it, but to his surprise, Lin Li seemed unsurprised after he finished reporting.

"What's there to panic about?"

Lin Li smiled slightly, his tone casual, as if he were talking about something trivial.

"Steam is holding a new product launch event, it's not like the end of the world is coming."

Chapter 501 A Stick Fights a Wolf

That's how human emotions are.

Even in the most urgent situations, if your boss displays a calm attitude, your emotions will naturally stabilize.

This is why generals in ancient times had to be able to remain calm during battles. Xu Dengke saw that Lin Li seemed to have anticipated this, and while he sighed that he was indeed worthy of being called General Manager Lin, his mood also calmed down considerably.

However, he still asked his question.

"Even so, Steam's promotional campaign is quite aggressive. We'll have to readjust our initial marketing and marketing strategies!"

As information from Steam came in.

The biggest impact on Spark Games is that all the preparations they made before were wasted. Marketing with competitors is completely different from marketing without competitors.

"That is indeed a problem."

Lin Li leaned back in his chair and thought for a moment.

"Then let's make some preparations and hold a press conference as well. The time will be the day after the Steam press conference."

"ah!??"

Before Xu Dengke came, he had thought of many ways, such as releasing some information about the game console in advance, or leaking information to the official insiders, but no matter what method he used...

There's still a big difference between this and Lin Li's decision to directly confront them head-on and hold a press conference right next to Steam.

"Yes, yes, software..."

If they could immediately follow Steam's press conference with their own, that would undoubtedly be the most attention-grabbing and best way to retaliate, but as the project leader...

Xu Dengke was well aware that Star Core was not fully prepared yet. If they held a press conference rashly and made a fool of themselves, it would be a huge blow to Starfire.

However, Lin Li disagreed with this.

"Using their own spear against their own shield, now that we've completed the hardware, why don't we start by showing the factory's production video?"

"Let the audience form a preconceived notion first. Who in their right mind would think that we've already started mass production and the software isn't fully compatible yet?"

"Besides, as long as we have the hardware, we can work together to figure out a solution for the software issue. Solutions can always be found by people."

That’s all.

Xu Dengke knew that Lin Li had definitely made up his mind, so he stopped talking and instead asked what preparations were needed if a press conference was to be held on Steam the next day.

"Damn Steam, this came so suddenly."

When Xu Dengke came out of Lin Li's office, he was swearing venomously.

But what he didn't know was.

Right now.

United States.

Steam headquarters.