Game development begins with destroying Girls' Frontline.

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However, it is clear that Han Xiangqiao may have listened to Lin Li's words, but not completely.

Although she had developed a complete online event plan, in the end, she still felt that the plan was too ordinary.

Hearing Lin Li's teasing, Han Xiangqiao felt a little embarrassed.

Fortunately, Han Xiangqiao is not the type to put off problems; instead, she is the type to think about solutions once a problem arises.

That alone puts him ahead of at least 80% of Tencent Games executives.

"I'm just worried about ruining our brand. You know how popular 'Summer Spark' is. Although we're going to do an online event, we're really not sure how exactly to do it."

Bonfire Studio, or rather, the offline activities of Spark Studio for the next few years.

The biggest problem we encountered was that we couldn't have offline gatherings.

Lin Li had naturally considered this issue as well.

However, some time ago, his thinking was more about not doing it if it couldn't be done.

It wasn't until this period, as more and more people discussed the topic online, that Lin Li gradually began to take it seriously. In fact, Han Xiangqiao didn't come to see him.

He also wants to find Han Xiangqiao.

"The core of this problem is not difficult to solve. Online is certainly not as engaging as offline, but online also has advantages that offline cannot match."

"for example.."

When Han Xiangqiao heard Lin Li's words, her eyes lit up slightly. She knew that President Lin must be hiding something.

"Like what?"

"For example, why don't we create an online carnival based on games?"

"Using games as a medium? What do you mean?"

"It's actually not complicated."

Lin Li gently tapped the table and briefly explained his thoughts over the past few days.

"Think about it, why are offline carnivals so attractive? It's nothing more than the atmosphere, interaction, performances, and experience."

"Although online activities lack the immersive feeling, they can create unique experiences that cannot be achieved offline through technological means."

"When we go online, in addition to thinking about how to replicate the offline experience as much as possible, we also need to think about how to create something unique and do things that can only be done online."

"What you need to do is to maximize the advantages of online channels and use those advantages to compensate for the disadvantages of not being able to go offline."

Lin Li's approach to solving problems offline is fundamentally different from Han Xiangqiao's.

Han Xiangqiao had been thinking about how to let the audience experience the feeling of being offline online, so the existing online campfire activities include a lot of sending physical gifts.

And build a physical venue, so that players can participate in the event remotely.

These activities have one very obvious characteristic: they seem okay at first glance, but upon closer inspection, they seem ridiculous.

Lin Li, on the other hand, believed from the beginning that online viewers could not enjoy the feeling of being offline, so instead of trying to replicate the experience.

Instead, we should consider the advantages of going online.

Han Xiangqiao's brows relaxed slightly, and she had already taken out her notebook. However, she quickly seemed to remember something and called out, "Stop."

"President Lin, I... I'd like to call over the other planners as well."

Seeing that Lin Li was about to share some valuable information, Han Xiangqiao worried that she might not be able to remember it all by herself, so she started to call for help.

Lin Li was naturally indifferent to this.

"Sure, go ahead and shout."

A few minutes later, the planners from Bonfire Studio practically sprinted from the studio to the rows of offices.

There's no way around it; Lin Li's on-site "sermon" is, to say the least, a once-in-a-millennium event.

It's rare to encounter such a situation even within Spark Studios, let alone considering that they are the main studio behind the game, where the primary focus is on events rather than games. The opportunity to hear Lin Li "lecture" is even rarer.

Seeing that everyone had arrived, Lin Li stood up, walked to the whiteboard, picked up a pen, and began to draw a simple framework.

"First, we can create a virtual carnival scene, which could be a huge theme park or a square."

"Users enter this virtual world by logging into our game platform. I remember someone made design plans for our offline amusement park before, right? Could you find those plans..."

As Spark has become increasingly popular in the past two years, its operations department has also become increasingly arrogant.

During the "Interrogation of Planners" program, a proposal for "Spark World Amusement Park" and a sketch were presented, which was largely based on the ideas of Universal Studios and Disney.

This "Spark World Amusement Park" is essentially a permanent, fixed "Spark Carnival".

By bringing various IPs to life, we can create a large-scale offline amusement park.

This proposal is not entirely unfounded.

It wasn't even something that Spark initially wanted to promote; rather, it was something that came about as Spark's overall size and influence reached a certain level.

The influence started from the outside, including the tourism departments of several places such as Shanghai, Chongqing, and Hainan. They had actually had this idea for a long time and had also talked to Lin Li about it.

Under these circumstances, with the conclusion of that "torture project," coupled with a large number of media outlets "taking advantage of the situation," a large number of so-called online events emerged.

Design drawings for "Spark World Amusement Park".

Many content creators also use these blueprints to actually "build" amusement parks in simulation games like Planet Amusement Park.

Since that episode, tourism bureaus in various places have been incredibly proactive, showering Xinghuo with all sorts of subsidies and support.

Chongqing also dispatched a special task force.

Lin Li himself had no particular ideas about this "spectacular" project to enhance the IP image.

But unfortunately, they really did take too much supplement.

So Lin Li indeed formed a team, connected with a design institute of a university in Shanghai, and began to jointly carry out the design and construction planning of various facilities in the early stage.

To date, although the specific location has not been finalized and the interior structure of many buildings has not yet been completed, the preview renderings have been largely finalized.

You've all played Fall Guys, right?

Chapter 619 Unexpected

"Put some online party games in here."

For Spark Entertainment at present, it is not complicated to use the "Fall Guys" mod to create some customized IP party games, and many games themselves have many interesting mini-games.

For example, if you want to make an online party game like Battlefront Girls, you can simply take all the mini-games from previous major versions and "reset" them.

Let's make an online version.

For example, in a previous major version, there was a level where you controlled a humanoid character on a train to attack pursuers in the sky. The online version makes it easy to add multiplayer matchmaking, where each player chooses a humanoid character to fight together, and the scores are compared at the end.

"The mini-games themselves aren't important, but two things are crucial: first, these online games are only available during this limited-time event; second, they earn points that can be redeemed for virtual or even real gifts."

"In this way, players will naturally be motivated to try out different ways of playing."

"Not only will we do it, but we'll also charge a stall fee..."

Although at this point in time, when people mention Summer Spark, they think of swimsuit-clad girls, Summer Spark is actually a full-fledged "consumption festival."

Every summer, when the stars are in the sky, major anime and manga game developers release new versions. And since last year, it's not just game developers anymore.

Instead, most peripheral manufacturers will launch new products at this time.

Swimsuit skins, corresponding event storylines, swimsuit-related figurines, and the Spark event promotion all combine to create a complete Summer Spark experience.

This is why the number of people cosplaying as Summer Spark has been increasing in the past two years.

On the one hand, Spark is very popular; on the other hand, it is because, despite the increase in anime games, manufacturers are constantly including cosplay of their game characters in Spark's Summer events.

All of this is to provide emotional value and get players "hooked".

Once you get "intoxicated," your wallet will be "empty."

In addition, following the great success of Spark's "bundled sales" strategy last year, this year there are not only official Spark gift packages, but also more and more "joint gift packages" and "collaboration gift packages" between manufacturers.

Therefore, since the event was going to be an online activity, Lin Li naturally wanted to bring in these manufacturers who were "easy targets".

"Besides, don't we have a lot of copyrights? We can turn all those characters into NPCs and put them into the carnival."

Han Xiangqiao nodded.

"What about the performances? The offline stage performances are the highlight, how will you handle that online? Will you use live streaming?"

"Since there will be no audience this year, you might as well put more effort into the fashion show and see if you can build a large green screen venue."

"Using virtual reality technology, the cosplayers can interact with the characters when they come on stage."

"There's also camera movement, and there's no time limit, so the girls can show themselves as much as possible, like dancing or something."

"My suggestion is to organize a swimsuit cosplay water sports competition..."

"Or perhaps we could have the manufacturers and studios hire cosplayers to put on a show themselves, creating a small-scale variety performance?"

In the past, in order to cater to offline events, Summer Spark's main performances were relatively simple, consisting of swimsuit cosplay fashion shows.

It looks good, of course.

However, since an online format has been adopted this time, according to Lin Li's idea, it can actually be used more "to make the most of resources" and can be designed like a variety show.

"Taking IPs as units, such as Girls' Frontline, Azur Lane, Arknights..."

"You guys go find the variety shows..."

Lin Li's idea is actually very simple: to use online activities to create a better atmosphere for online activities, but it is still just an atmosphere.

Whether the desired effect can be achieved in the end is something even Lin Li, who is currently speaking so confidently, is not sure.

However, this is still a direction to take.

Moreover, it seems to be a relatively reliable and reasonable direction.

~~~

"Ah... I heard that this year's Spark Summer event has been moved online..."

"Huh? Online?"

"There's nothing we can do about the current situation."

"But there's good news."

"What's the good news? They say the swimsuit fashion show will continue."

"OH!!!"

"Even better news! This year's swimsuit cosplay show will include panoramic camera angles!!!"

"OH!!!"

"And there's a water sports event!!"

"OH!!!!!"

In fact, Lin Li underestimated people's expectations for Summer Spark, especially after the keywords "swimsuit cosplay show" and "panoramic camera angle" were released by insiders, the entire Spark community instantly erupted in excitement.

More details were subsequently revealed.

The emergence of various online limited-time party games and reward point redemption activities has sparked a great deal of discussion.

Only then did Lin Li realize what was happening.

While he believes that online experiences cannot compare to real offline events, the barrier to entry is also minimized.

In addition, there's the positive reputation of the previous Summer Spark and Spark Carnival.

This lowering of the barrier to entry is good news for all users. For users who originally wanted to go offline, they are well aware that it is impossible under the current circumstances, so having such an online alternative is naturally a good thing.

For most players who were unable to participate for various reasons before, Spark's initiative actually made them feel more involved, and more importantly...

Spark has stated that the entire event is completely free, and in fact, Spark does not make money from the event itself.

Conversely, Lin Li's biggest fear not only did not happen, but the online event generated far more buzz than previous ones.

It's quite... subtle.

Of course, Lin Li was also well aware that this level of buzz was caused by a price reduction on something that was previously "high-cost," and he wanted to retain that traffic.

The best way, of course, is to solidify your own abilities.

So, after it became popular, he called over the campfire studio and specially increased the budget.