chsdbacks Chapter 456 1 A ton of endorsement offers? What the heck are these underwear?
Chapter 456 1 A ton of endorsement offers? What the heck are these underwear?
After Uncle Guo finished giving his instructions, they immediately started sending people to cooperate with the testing.
After all, this engine will once again turn the tide of the ocean-going journey, and their long-standing pursuit of venturing into the deep blue sea seems to be a natural progression!
……
However, while the fans of each side were still fighting amongst themselves, the marketing heads of the blue and green factories were somewhat at a loss for words.
After all, both companies excel at celebrity endorsements. For example, Toutiao has mini-variety shows and offline fan engagement, which are marketing advantages they have cultivated over many years.
But now that they saw Caiyun, they understood what it meant to be a small fry compared to a big fish!
"We've been doing entertainment marketing for so many years, and we never expected to be surpassed by Transsion?"
"Old Li, are you as rich as some other people?"
The marketing director of Blue Factory stared at the constantly fluctuating popularity data on the screen, his tone full of helplessness.
"I simply can't compete, and I wouldn't dare do that!"
The marketing director looked at the data and nodded once again.
Shenfei has already joined the vote, and the company has begun to pay the price for it, but the level of attention is indeed rising significantly.
However, they still dared not participate in such projects. Of course, this also gave them a new idea: they could invest in several trainee variety shows and then the top three in the competition would get endorsements. This way, they could get the corresponding benefits without having to do anything themselves, which was not bad.
Meanwhile, Lei Jun, who was far away at the Kyoto Rice headquarters, became anxious as soon as he started to resume work.
After all, the Mi 6 was about to start its promotion, but thanks to Transsion's extensive marketing campaign, the hype completely died down.
"Is Heaven going to destroy me?"
Lei Jun said somewhat unwillingly!
Lin Bin, sitting next to him, seemed perfectly fine, appearing completely unperturbed.
"Old Lei, you're in such a hurry again!"
Their popularity is only temporary. We'll start promoting again after this voting meeting, and then our Mi 6 will be able to stand up again.
"Can you stand up?"
Lei Jun asked himself in a low voice!
And so, over the next few days, as the popularity of Cai Xukun continued to grow, his data began to far surpass others…
With three days left before the voting ended, he had surpassed 2000 million followers and was far ahead of second place with 3.36 million votes.
Of course, the fans of TFBOYS, who came in second, also put in a lot of effort. Cai Xukun was only 100 million votes behind, so the gap wasn't particularly large in the eyes of the fan base!
The various group chats are still frantically campaigning for votes...
In this situation, sticking to the rankings has become the norm for many netizens!
Finally, three days later, the matter was settled!
Cai Xukun won first place with a lead of 58 votes, and Transsion's official website announced their results immediately...
Of course, to appease fans, Transsion's official website also features their endorsement posters.
However, Cai Xukun was holding an S5 Pro, TFBOYS was holding an S5 standard edition, and the others were holding nova or p series, or Transsion's own Guangyun series.
Offline stores also displayed corresponding materials, and some young consumers who were shopping in the mall were stopped by these endorsements and walked into the stores as if by magic...
Finally, they were "robbed" by the store and left with some merchandise and products.
…………
Meanwhile, at Transsion headquarters!
"Boss Shen, are you finally done with your work?"
Do you know what our publicity department has gone through this past month?
After finishing that, Li Qing began to pour out his grievances, mentioning things like fans exposing each other's dirty secrets...
"In short, don't assign me jobs like this anymore! I'm afraid of offending people!"
"Didn't we get the data traffic?"
And as long as our products are good enough, and the exclusive content we create for them is good enough, these fans are still quite lovely.
"Isn't it cute?"
Li Qing shrugged, because as the operator, she really didn't want to deal with these people anymore!
terrible!
Li Qing shook his head slightly, then quickly shook his head again:
"Okay, over the past period of time, my secretary Li Tao, who is now the head of Transsion Pictures, told me that he received 63 phone calls, most of which were from people asking Cai Xukun to be their spokesperson."
Products like razors, men's facial cleansers, gaming chairs, mechanical keyboards, and sports drinks are all consumer goods for men.
After she finished speaking, she handed the report to Shen Fei, and a contact record was displayed on the screen.
"The most outrageous one is this, a certain brand of men's underwear."
The offer is 400 million yuan a year, claiming that Cai Xukun's image highly overlaps with their fanbase.
Even Shen Fei, the devil, was taken aback when he heard about men's underwear.
Are you sure?
"That's right. Although Li Tao tactfully told them that Cai Xukun's age was not quite right, they said it didn't matter and they could wait until he came of age."
Moreover, the contract can be signed in advance, guaranteeing that the endorsement fee will increase every year.
"They're quite generous."
"But we don't lack those few million dollars!"
After saying that, Shen Fei's face showed that expression again, as if he didn't know whether to cry or laugh.
After all, he's still a child. How can there be someone in this world who has no conscience as much as him?
"So, the most talked-about person in this boss's poll is Cai Xukun, who has become the hottest commodity in the entire male consumer goods market?"
"And it wasn't just him."
Li Xin then looked at the reports that his partners had sent him.
"The top 10 are now receiving a ton of invitations. All three members of TFBOYS are being besieged by snack brands, stationery brands, and sports brands."
Yang Chaoyue is also doing well. With her "ordinary persona," she has accumulated a considerable fan base, and now a cosmetics company has approached her to be their spokesperson.
Shen Fei nodded, after all, capital needs traffic.
After all, what he wanted from this event was traffic and discussion.
Moreover, people outside are saying that Transsion is not a mobile phone company at all, but rather a star-making factory.
One endorsement deal directly changed the spending power of the entire fan community.
After all, it was originally only among some female groups, but now, through some clever tactics, it has directly expanded its reach to the male group.
Of course, they also know that all of this is inseparable from those excellent works.
After all, even the best marketing still depends on real strength, and this time it's the most terrifying thing for all entertainment companies.
"Keep going!"
The documents I gave to Li Tao last time included some albums I was preparing for Cai Xukun; let's record an album first.
We'll negotiate with the other brands first. It's okay, we won't accept all of them, we'll only accept the best ones.
High-end razors and men's face wash are fine; as for all that other random stuff, just throw it all aside.
Li Qing nodded. She had also learned about these things. You should promote them well.
Just as he was about to leave, Li Qing suddenly thought of something else.
"We were talking about albums last night. Yesterday, an entertainment company said they wanted to sign Cai Xukun to release an album. The offer was pretty good, but it was an exclusive management contract, so I didn't reply to them."